Sat.May 30, 2015 - Fri.Jun 05, 2015

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In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions. “His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts th

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

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The 3 Components Of B2B Marketing That Matter Most

Firebelly

There are three critical components of B2B marketing—messaging, traffic and conversion. These are ultimately the only three that really matter and yet the B2B marketing landscape is like a field of broken dreams. Messaging matters. Starting with an approach that focuses on your customer’s needs, fears and pain—and extending that into clear, concise and conversion oriented messaging—is the only way to go.

B2B 147
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When Ad Targeting Goes Wrong

Bill Hartzer

There are times when ad targeting just goes wrong, no matter how targeted you think you get. For example, a recent ad that I saw for a Brookstone, selling drones as Father’s Day gifts, showed up on a local Dallas news website. Brookstone was obviously targeting the keyword “drone” and since “drone” was in the headline of the news article, it was displayed.

Buy 127
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Evaluating Content

Waxing UnLyrical

I’ve lost count of the number of crowns Content wears. It’s “king,” it’s “queen,” it’s “Miss America”… ok, I made that last one up. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do.

Content 159
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Happy 8th Birthday to My Blog

Ari Herzog

May 2015 marked the eighth birthday of my blog! It’s seen three URLs, multiple names, and many designs. You can visit the archive and read my initial blog posts about apartment life and everything under the sun, tracing when I started writing about digital marketing. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video.

URL 105

More Trending

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How Many Facebook Fans Visit Your Website or Convert?

Jon Loomer

Most marketers are clueless when it comes to understanding the true value of their fans. They may have an idea of the engagement with ( and of course reach of ) their Facebook posts, but that’s just scratching the surface. What if you could find out how many of your fans visited your website during the past day, 30 days or 180 days? Or opted in for an ebook?

Facebook 113
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Is There Truly No ROI From Social Media?

Small Business Mavericks

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. However, they’re still willing to spend money on social media. The interesting thing is, all of the businesses surveyed are also members of Manta. I can’t help but wonder what the response would be of non-Manta members.

ROI 95
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30 Tips To Be a Digital Storyteller

Ari Herzog

Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. 1. Choose a name for your blog. Pick a name that is connected with your goals and one that is memorable to the ear and finger. 2.

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Disclosure. This Is A Disclosure.

Twist Image

#Client. How often are you trolling the social media feeds and you see some kind of post about how great something is, or why you may want to check something out? It sounds encouraging. It's exciting. You click the link. Suddenly, you're immersed in a form of content, and your mind begins to wander back to the person who told you all about this experience.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Make Money on YouTube – With 10 Examples!

Devumi

If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money […]. The post How to Make Money on YouTube – With 10 Examples!

YouTube 69
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How Valuable Is Your Free Content?

Small Business Mavericks

Demian Farnworth makes a good point on Copyblogger in his look at the free content trap writers always fall into. He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address.

Content 91
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Golden rule of modern web design

Lucy Hall

Praesent augue arcu, ornare ut tincidunt eu, mattis a libero. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In elit purus, ullamcorper vel luctus vitae, venenatis eu odio. Vivamus tincidunt, urna quis consectetur venenatis, quam urna tincidunt mi, quis convallis enim dolor sed elit.Praesent augue arcu, ornare ut tincidunt eu, mattis a libero.

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When Paper Wins In The Digital Age

Twist Image

There are certain companies who understand (and embrace) what it means to be a digital-first brand. Even. when that brand is a paper company. In fact, calling it a "paper company" is probably a misnomer as well. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand. It will come as no surprise, that I have been a huge fan of the Moleskine brand years (even if you think I'm just paying them lip service, you can see the truth right here ).

Fashion 72
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Ultimate Guide to Facebook Engagement

Amy Porterfield

We all know that Facebook changes rapidly. Just a few years ago, Facebook engagement looked very different. It’s changing all the time. And maybe you’ve started to feel frustrated by the changes, or have just given up keeping track of them. I get where you’re coming from, that feeling of angst every time Facebook adjusts an […]. The post The Ultimate Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert.

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8 Ways to Stop Your Blog Crashing as Soon as it Gets Popular

ProBlogger

In this guest post, Andrew Maybin, managing director of web hosting and digital infrastructure company Tibus , gives tips on how to avoid the hosting pitfalls associated with high-traffic blogs. It’s the nightmare scenario for any blogger. All the hours and effort you’ve invested in writing, promoting and developing your site, only for it to go down as soon as you hit the jackpot.

Hosting 41
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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t.

Twitter 28
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Millenials Will Crush Our Economy?

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

Amy Porterfield

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It’s no secret that some of the most successful brands in the world owe their popularity to their […].

Content 43
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Staying Productive While Working Remotely

Waxing UnLyrical

Ed: our theme this month is content. But you can’t come up with good content if you have a work environment that’s not conducive to being productive. Here, Karelyn Lambert, a very important part of SBC, shares her lessons learned on climbing this mountain. It has been over four years since I started my telecommuting journey. Looking back, I guess time flies when you’re having fun.

Products 207
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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t.

Twitter 24
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Disrupting Digital Business

Twist Image

Episode #464 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. R "Ray" Wang is the Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research. He's also the author of the popular business strategy and technology blog, A Software Insider's Point of View. His blog provides insight into how disruptive technologies and new business models such as digital transformation impact brands, enterprises, and organizations.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking.

Tools 128
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Do this and get instant expertise status. Boom

Absolute PA

If you want to raise your profile as an expert, get more interest in your services and grab the attention of a new audience (one who wants to buy from you), you’re gonna LOVE what I’m sharing here…. I’ve got a simple idea for you, and it’s not about doing more…. Instead of relying on building your own reputation fan-by-fan (this is important, by the way so don’t stop) you can add a shot of interest in a single swoop.

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How to Make Money on YouTube – With 10 Examples!

Devumi

If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money on YouTube? Here are ten ways that anyone can make money, and not all of them have something to do with the YouTube Partner Program.

YouTube 69
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Be The First One In

Twist Image

Go ahead, call me a Type A personality. I'm not so sure that would be the truth. Being self-reflective, I often find myself being super-lazy, binging on way too much Netflix , or watching a movie on the plane when I should be writing. It's not all perfect. I can be super-focused. I can be super passionate. I am, ultimately, a human being. I am just as distracted by those shiny-bright objects as the rest of you squirrels might be, but. if there's one thing I cherish and try to do as often as poss

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)

ProBlogger

This is a guest contribution from Ali Luke. Here’s a safe bet: You’re struggling to find enough time to write. Virtually every blogger and entrepreneur has the same problem. Maybe you want to write great content to build your business – but there are so many other things you have to do too. I know first-hand how much of a challenge this can be.

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Would YOU like 1000s of hits on your blog?

Absolute PA

If you’d like more hits on your blog, viral Facebook posts and brand new fans check out this simple way to raise your profile as an expert by leveraging groups of ready-made communities and power-housing your expertise status. This is one of the most effective ways of getting a big spike of interest in you in a single hit. Which means fresh interest in the shape of new subscribers, cheerleaders, prospects and clients.

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5 Steps to Get Massive Engagement With Your Visual Content

Rebekah Radice

There’s no denying the power of visual content. From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm. And it’s no surprise. In a recent HubSpot survey, 65% of respondents admitted to being visual learners. Add that data to a study by Wyzowl where respondents said they remember 80% of what they see, but only 20% of what they read, and it becomes clear that visual marketing is critical to keeping you: Top of mind.

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ICYMI – Google, Amazon, Instagram and Periscope

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Google adds a ‘buy’ button to search results. Amazon adds a Pinterest-like shopping experience. Facebook officially supports GIFs. Pinterest unveils new developer tools.

Google 46
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How to Use Quizzes and Facebook to Build Your List… Fast

ProBlogger

This is a guest contribution from Luke Moulton. If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list. But how do we build a list quickly if we aren’t getting a whole lot of traffic to our blog?

List 43