Sat.Apr 11, 2015 - Fri.Apr 17, 2015

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What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

'It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more. As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. It’s getting harder. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants.

Content 210
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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

'If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love?

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A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. • Google+. • Instagram. • LinkedIn. • Myspace. • Twitter. • YouTube.

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4 Tips for Sharing Videos On Facebook

Convince & Convert

'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on th

Video 131
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Allows Retweets with Comments

The Social Media Incubator

'Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc. Now, after hitting the retweet button, you are prompted to enter in your comments. After entering comments and retweeting, your tweet shows up with the retweeted message in an embedded box below your comment.

Comments 121
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Building a New Kind of Cruise Community

Waxing UnLyrical

'Guest Post by J.D. Lasica. Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

More Trending

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3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

'When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool.

Brands 129
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How to Kickstart a Social Media Strategy on Today’s Top Networks

Rebekah Radice

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. Not to mention — a complete waste of time. In order to make an impact, you must be willing to commit to a long-term strategy.

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Monday Roundup: #NovaCOM15

Waxing UnLyrical

'This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And if you’ll be there, please come say “hi!

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Be Wary of Absent Ties

Ari Herzog

'…in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames.

LinkedIn 106
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Who Really Owns Social Selling?

Convince & Convert

'“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

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A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. • Google+. • Instagram. • LinkedIn. • Myspace. • Twitter. • YouTube.

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New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media

Social Media Network Marketing

'Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. Interesting? Just the way we have the ''Write Post'' feature we have the ''Sell Something'' feature. For Sale Group members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up/delivery location.

Groups 98
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Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. Target By Address.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Google is Going to Dominate TV Ads

Convince & Convert

'Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. As some of you know, Google has a project called “Google Fiber,” where they insert super high speed fiber Internet connectivity bandwidth in certain cities.

Google 118
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A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” This post provides the answer. That “box about our brand” is the Google Knowledge Panel. By embedding structured data markup in your website, you can specify the following social profiles to appear in that box: • Facebook. • Google+. • Instagram. • LinkedIn. • Myspace. • Twitter. • YouTube.

Google 100
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Have You Written That E-Book Yet?

Small Business Mavericks

'One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. There is something impressive about being responsible for all those words, right? With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. It makes you authority and it also is an excellent marketing strategy for your business.

FAQ 85
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Building a Social Empire

Koka Sexton

'I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. I started with @kokasexton for myself, @salestools for sales related content and @socialhelp for social media related content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

'Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.” If you haven’

Proposal 114
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Why Should You Be On TSU ? - Social Media

Social Media Network Marketing

'Here is an example of how Celebrities are utilizing TSU! As Published At: [link] TSU the Social Media Network has crossed the 3 million Users mark! Do you still wonder if you are to be on TSU ? Am sure you are wondering if this is not another Social Media Network to go an post! TSU has gained itself a definite Space. Here many artists are launching their ‘Sneek Peeks’ and ‘Premier Previews’.

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Find Your Bravery

Twist Image

'Who we are is not the same as what we post. This is the primary lesson that social media mirrors back to the world. When people ask me to explain the popularity of Facebook , I often shoot back that Facebook feeds the highest level of our most basic human need: self-actualization. It allow us to present ourselves in the way in which we would like others to see us.

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Research Shows That Targeted Ads Can Be Creepy

Small Business Mavericks

'ScienceDaily has an interesting report on a recent study from Ithaca College. In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. Her experience in New York City’s advertising industry raised questions about the conventional wisdom of targeted ads. “My experience was that consumer’s reactions to it were not good.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Boost Online Lead Gen With These 4 Secrets

Convince & Convert

'Image via BigStockPhoto.com If you’re reading this (or listening via the new Convince & Convert podcast ) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable.

Embedding 113
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Why SEO is Vital for PR Content

Proactive Report

'FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. Not so. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.

SEO 68
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LinkedIn Is Still Underrated

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

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Is your clients’ satisfaction guaranteed?

Absolute PA

'When was the last time you were really impressed by a business – big or small – that you bought from? Coming up with a big phat blank? Think on it a little. These days, great customer service is in short supply (which is ACE if you use it as your competitive advantage so keep reading). So now that you’ve found that memorable buying experience, what was it about it that impressed you so much?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Tell Me Your Interest in Silent Retreats

Bare Feet Studios

'The post Tell Me Your Interest in Silent Retreats appeared first on Bare Feet Studios.

News 73
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#56: How to Create Content to Attract Your Target Market

Amy Porterfield

There are two kinds of content in this world: content that attracts and content that sells. It’s easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result. But it’s crucial to remember that the end result needs a strong […]. The post #56: How to Create Content to Attract Your Target Market appeared first on Amy Porterfield | Online Marketing Expert.

Content 51
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Marketers And Millennials

Twist Image

'Episode #457 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books ( Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion.

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The Structure of a Proper Client Proposal That Will Land You a Blogging Gig

ProBlogger

'This is a guest contribution from Karol K. Struggling to make money blogging, aren’t you? SEO doesn’t seem to work for you. Neither does social media. And don’t even get me started on commenting on other blogs and online forums … it’s just noise. Maybe you even subconsciously hate people like Darren, Jon Morrow , or Brian Clark , purely because they’ve succeeded and you haven’t (yet).

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5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

'I absolutely love people data. In today’s day and age, knowing everything about your business–including the people interacting within and beyond it–is of critical importance to your success as a company. Therefore, I am always running after tools that help me learn more about the people I am working with or conversing with online.

Data 207