Sat.Aug 09, 2014 - Fri.Aug 15, 2014

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On Public Relations and Taking Out the Garbage

Waxing UnLyrical

'I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0. But, as those of us who have been around the block a few times know so well, nothings perfect, especially when it comes to working for a liv

Banking 246
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The Late-Adoption/Profitability Paradox

Firebelly

'Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their.

Marketing 230
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Boost your business with Google Plus Page ??? How Create Google+ Profile and Page

Social Media Marketing

'Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google Plus Simplely with the help of Gmail account user can easily set up their Google+ account.

Google 167
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Data Geek or Storyteller? Today’s CMO Must Excel at Both

Convince & Convert

Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign supreme?

Data 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Monday Roundup: Secrets

Waxing UnLyrical

'Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0. 1. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know.

Curation 219
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Your Selfies Tell A Story, Prepare To Get Creeped Out

Firebelly

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

Exercises 223

More Trending

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The 4 Ways to Find Online Influencers

Convince & Convert

'Recently, I participated in a Webinar with my friends at TapInfluence , a terrific marketplace where brands can find and connect with online influencers. The 8 Things Online Influencers Can Do For You  We covered A LOT of ground in this session, so I encourage you to download the slides and/or watch the free Webinar replay. Here are some of the key points.

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Happy Birthday, India

Waxing UnLyrical

'It’s been a tough week. Not just for me, for all of us. And with so much sadness , and tragedy , and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indi

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Robin Williams

Ari Herzog

'Popeye, Moscow on the Hudson, Good Morning Vietnam, Dead Poets Society, The Fisher King, Toys, Aladdin, Mrs. Doubtfire, Jumanji, The Birdcage, Good Will Hunting, Fathers Day, Patch Adams, Insomnia, One Hour Photo, Night at the Museum, the list goes on of the excellent films with Robin Williams. One of my favorite scenes is from 1991′s Hook. It invokes our inner child and helps us remember where we came from before growing up got in the way.

Film 135
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A Simple Way To Get Great At Writing

Twist Image

'Do you want to make more money? It''s the ultimate question, isn''t it? If a brand or an individual are trying to figure out a way to extract money from another individual, one of the easiest ways to make that happen is to let the person that you''re taking money from think that they''re going to make more money by giving you some of theirs. In some instances, the promise rings true.

Skills 110
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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3 Keys to Creating Chemistry with Your Audience

Convince & Convert

'Image via It’s Just Lunch Blog One of the greatest challenges in running a blog well is making sure that it reaches the right audience and elicits the desired response from them. How do we create content that resonates with our intended audience? In this month’s Blog Rescue, we take a look at It’s Just Lunch , from blog from a dating service for busy executives.

Issues 159
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Happy Birthday, India

Waxing UnLyrical

'It’s been a tough week. Not just for me, for all of us. And with so much sadness , and tragedy , and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indi

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Follow Me, Friend Me, Do Me Wherever

Ari Herzog

'Looking back at my year-long desire to find order in chaos , here’s where things are today in Month Eight: On Twitter: I initially thought that I could find order by following everyone. This ultimately failed as people never tweet about one topic all the time. It was very hard to be productive when people tweeted about everything. By unfollowing everyone and starting fresh, I can focus on the people who matter most to me right now.

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9 Data-Driven Copywriting Tips

Writtent Blog

'Image source. Copywriting is creative work. But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence..

Data 109
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Real Truth About Social Media Metrics

Convince & Convert

'Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).

Metrics 148
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It Looks Like Local Search Gets An Update

Small Business Mavericks

'There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local. Eric Sornoso of Search Engine Journal decided to put together all he could find about it in his post, “ New Google Search Algorithm Update Targets Local Search Queries ” and gives this advice: “Before

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How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

'Measuring Social Media can end up being a tedious task if not done with right Objective. You need to be clear on what exactly you are looking at. Measuring will go hand in hand with the objective and the reason as to why you ventured onto Social Media Platform. It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics.

Metrics 100
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A Story Of Character

Twist Image

'Doomsday Scenario. If you have ever given a presentation in public, you have thought about the Doomsday Scenario. It can be anything from passing out in public and peeing your pants on stage to forgetting what you were going to say and having your slides not work (and you were relying on your slides to work). There''s also the Doomsday Scenario. That''s when everything goes wrong.

Hotels 98
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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7 Roadblocks to Digital Marketing Transformation

Convince & Convert

'Image via BigStockPhoto.com The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding. Customers are tuning out traditional marketing methods, while consuming information and making buying decisions on mobile phones, tablets, computers, smart televisions, and wearable devices.

Loyalty 147
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How To Use An Empathy Map For Marketing

Small Business Mavericks

'Copyblogger recently put out A Complete Guide to Crawling Inside Your Customer’s Head With Empathy Maps. Demian Farnworth does a good job of explaining the difference between sympathy and empathy, why empathy connects with customers, and how to figure out what will connect to your particular customers by using empathy map sessions with your team.

How To 93
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Why knowing your customer is vital for success (and what dating’s got to do with it)

Absolute PA

'Do you know your ideal customer? I mean, really, really understand them? Their wants, needs, worries? What keeps them awake at night? Because if you don’t and you’re not showing it in your communication there’s an important piece missing that will impact the growth of your business…. The Attraction Factor. It’s a scary thought but by marketing to everyone you attract no one.

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How To Think And Be A Creator

Twist Image

'Are you an Entrepreneur? Are you entrepreneurial? There is an implied pressure on people in the workplace today, that if you''re not an entrepreneur, you are resolved to a life that includes frequently being at risk of being fired. It''s not hard to see why. We''re seeing how technology changes the dynamics of business, and it seems like the big winners in this new economy are the entrepreneurs who are figuring out the latest app or technological disruption that pushes big corporations back on

Fashion 96
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Using Social Media to Generate Measurable Sales – It’s Possible

Convince & Convert

'Tweetable Moments We pride ourselves in creating a memorable experience wherever our guests go. halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Omni Hotels is unique because it only has 60 properties in North America, and each one of them is different from the next.

Hotels 146
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What Is It Like To Be Your Customer?

Small Business Mavericks

'The question asked in the title is a good one to ask yourself on a regular basis if you are a business. It can be very easy to forget that the average person experiences your website and interacts with your business without a script. The result of having no script to follow means that customers will not necessarily be doing things on your site the way your tech team does, and that the questions they ask customer service may not follow the dialog your representative is told to follow.

Privacy 93
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Book Suggestions from Social Networks

Net-Savvy Executive

'Where do you find books to read? Do you ask your friends, follow reviews or seller recommendations, or just go for the bestsellers? Whether you like your books on paper or downloaded, you have to know it exists to read it, and because we''re in the twenty teens, there''s a social way to do it online. Start where you are? An obvious way to learn about books online is to ask your social networks—wherever you''re connected to people online, just ask ''em.

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Marketers Don't Really Understand Consumer Behavior

Twist Image

'Episode #422 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Project Runway Crowdsources Season 13 Casting With Runway Redemption Campaign

Convince & Convert

'With a popular TV show like Project Runway, where aspiring fashion designers compete against one another in weekly challenges, there are always more than a few hopefuls who don’t make the cut. But, what if would-be cast members had one final chance to get on the show? Cue, Runway Redemption! To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers.

Project 140
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10 Tips For Strengthening AdWords Campaigns

Small Business Mavericks

'Every time I see a title like “10 Tips to … ” or “10 Ways to… ” or even “Ten Things You Gotta Try” I geta little skeptical. That isn’t because those ten things are bad ideas, but because it’s way too easy to think that simply doing the list will somehow automatically result in success, like magic formulas.

Adwords 87
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The Facebook Fraudster’s New Strategy: Friend, Fraud, then Forget – How to Protect Yourself

Stay N' Alive

A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the “…” in the upper-right of their profile, and then click “report”).

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Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More.

Twist Image

'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away.

iPhone 76
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How to Easily Create Practical-Value Content to Add Value To Your Audience

Convince & Convert

'In an earlier post, we discussed about the three types of contagious content – Practical Value, Trending Triggers, and Surprise. For many businesses, producing content the provides practical valueis one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content.