Adam Sherk

APRIL 17, 2014

'What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. I thought I’d share some of my favorites that are well suited to editorial content sites. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Analytics 240

Analytics Publishing Social Media Tools 240

Justin Levy

APRIL 15, 2014

'Recently I was sitting in a meeting when my phone lit up with a new incoming notification. Not wanting to be distracted, I closed the notification without unlocking my phone. When I glanced back up I realized that I didn’t hear an important update. I had not even engaged with the notification but in those few seconds I became distracted and had to ask for the update to be repeated.

Notification 240

Notification Meeting Conference Tips 240

Jason Yormark

APRIL 14, 2014

'Not every lead is a good one. In my first year I’ve starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. I was inspired to write this blog post by something that literally just happened in our office that is driving me nuts.

Meeting 224

Meeting Startup Eventful Organization 224

The Social Media Incubator

APRIL 14, 2014

'If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! The bug has created a need for all businesses to take immediate action in changing their passwords. Changing your passwords on a regular basis is a best practice for businesses, but when a security threat arises, it is an immediate need.

Tumblr 178

Tumblr Yahoo Flickr WordPress 178

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Social Media

Atom Thought

APRIL 16, 2014

'It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony.

Brands 174

Brands Social Media Marketing 174

The Realtime Report

APRIL 16, 2014

'This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Convince & Convert

APRIL 18, 2014

'Tweetable Moments Our whole mantra is to celebrate our fans. savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). They join us this week to talk about their new book The Power of Visual Storytelling.

Social Media 167

Social Media How To Marketing Small Business 167

Janet Fouts

APRIL 18, 2014

'The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. When you take time to really listen you’re gifted with new perspective on what’s happening around you.

Energy 144

Energy Social Media Social Networking Issues 144

The Realtime Report

APRIL 17, 2014

'Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. KLM – known for creativity in social media marketing – came in second, with 6,691.

Airlines 178

Airlines Twitter Statistics Industry 178

Ari Herzog

APRIL 14, 2014

'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve.

Curation 118

Curation Feed Feedly List 118

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Social Media

Convince & Convert

APRIL 17, 2014

'There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Atom Thought

APRIL 16, 2014

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others.

Brands 100

Brands Social Media Marketing 100

The Realtime Report

APRIL 14, 2014

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Reddit: Facebook. Facebook tests new privacy tweaks – Facebook is in the process of rolling out “slight tweaks” to its privacy settings, including updates to the drop-down menu that lets users choose who can see each post, and short privacy surveys to learn what features users aren’t comfortable with (re/code).

News 170

News Social Media Reddit Notification 170

Twist Image

APRIL 17, 2014

'Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When ''Liking'' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid things like class action lawsuits or individuals suing a brand, feels like a massive movement by brands to force consumers with any sort of issue to seek arbitration over the courts.

Social Media 109

Social Media Brands Class Issues 109

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Social Media

Convince & Convert

APRIL 16, 2014

'As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback.

Engagement 167

Engagement B2B Policies Questions 167

Atom Thought

APRIL 16, 2014

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony [&hellip.

Brands 100

Brands Social Media Marketing 100

Bill Hartzer

APRIL 16, 2014

'Now this is bizarre. But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. And GoDaddy apparently released her email address to the spammer after she filled out an abuse complaint. The spammer wanted to know who had complained about their website, so GoDaddy gave them her email address.

Domain Name 87

Domain Name Policies Hosting Privacy 87

Twist Image

APRIL 16, 2014

'Is it normal that a search engine is buying up all of the robotics and drone companies? If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused.

Google 92

Google comScore iPad Mobile 92

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Social Media

Convince & Convert

APRIL 13, 2014

'After a long gestation, I am delighted that we have launched the new ConvinceAndConvert.com site. We don’t change our stripes here all that often (every couple years or so), and I try to have a rationale when we do. Here are the 8 main things I’m trying to improve with this new design: 1. A Real Home Page Since almost day one, the Convince & Convert blog has been the home page for the site and for the company.

Widget 158

Widget Consultant WordPress Sites 158

Writtent Blog

APRIL 16, 2014

'When it comes to blogging, is more always better? Deep down, we all know the general answer to this question. You should blog as much as possible, until your quality starts to slip. The point where your length, depth and originality start to slip is the point where you should scale it back. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

Data 88

Data Hubspot Case Study Metrics 88

Bill Hartzer

APRIL 17, 2014

'A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda , and Behr Paint then started offering SEO and SEM services to their Pro contractors.

Marketing 81

Marketing Paid Search Engineering SEO 81

Absolute PA

APRIL 18, 2014

'I’m not going to lie – I love Pinterest. . If you haven’t heard yet, Pinterest is essentially a virtual or online pinboard. It helps you organise and share pretty things you see on the web. Anyone can see your pinboards, share, comment, ‘like’ an image ( as you would on Facebook ), or re-pin it to their board (but you can make your pins private, too – more on that below!).

Platform 88

Platform Small Business Social Media Course 88

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Social Media

Convince & Convert

APRIL 15, 2014

'Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Positioning in business is related to how we describe ourselves to the world. Today, I have examined a recent positioning change by Accenture. Consider Accenture’s online positioning changes when you go through this exercise and make sure your social media presence doesn’t get left behind.

Social Media 152

Social Media Exercises Compete Research 152

Twist Image

APRIL 16, 2014

'I think that I provoked the blog comment Gods today. Sorry about this, but the ability to comment on blog posts here at Six Pixels of Separation has been disabled. It''s not you. It''s not me. It''s the spammers. I was recording a podcast today with Gini Dietrich of Spin Sucks (it will be published in the coming weeks) and we were talking about the many bloggers and news sites that have shut down their blog comments ( Copyblogger being the one that has most recently decided to do so: Why We''re

Comments 87

Comments Disqus WordPress Blogger 87

Bill Hartzer

APRIL 13, 2014

'I am always amazed at the business opportunities that people create on the internet. But when it comes to certain types of businesses and services that people offer, I get really ticked off when I see someone or another business offers a service that isn’t right. By now I am sure you have heard about the Google AdSense program. It’s been going on for about 10 years now.

Adsense 81

Adsense Google Guidelines UGC 81

Net-Savvy Executive

APRIL 15, 2014

'Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal.

Trendrr 81

Trendrr Data Twitter Analysis 81

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Social Media

Convince & Convert

APRIL 15, 2014

'Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.

Mobile 144

Mobile Conversation SMS Study 144

Twist Image

APRIL 18, 2014

'When you think about entrepreneurship, who do you admire? Names likes Richard Branson , Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. What do you think about Twitter ? As powerful? As impressive? As life-changing? It''s a tough call. Regardless of your stance, Ev Williams and Jack Dorsey get a lot of the accolades and attention.

Collaboration 82

Collaboration Startup Twitter Publishing 82

Bill Hartzer

APRIL 14, 2014

'One of the tasks that I help website owners with is cleaning up their website’s backlinks. If a site has been penalized by Google, or the website has been penalized by the Google Penguin algorithm update, then it’s necessary to take the time to try to get the low quality and toxic links that are pointing to your website removed. I have actually a pretty good response rate when it comes to contacting the site owners.

Directory 77

Directory Yahoo Sports Sites 77

ProBlogger

APRIL 16, 2014

'As you might be aware, each month this year we are running a themed week – delving in deep the topics that are of the most interest to you. We started with creating content , moved on to resources for newbie bloggers just starting out , and this month we had an epic drilldown into creating products to sell. Our next themed week is all about building readership and creating community on blogs.

Communities 43

Communities Blogger Resources Tips 43

Viper Chill

APRIL 15, 2014

'A few weeks ago I was one of the tens of thousands of people who enjoyed reading a blog post on Priceonomics about “The SEO Dominance of RetailMeNot” It was an absolutely fascinating read because, being a total SEO geek, I rarely find information in this space that hasn’t been repeated 100 times before. I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors.

SEO 91

SEO Widget How To Retail 91