Sherrilynne Starkie

SEPTEMBER 23, 2013

'A mentor is someone who imparts wisdom to and shares knowledge with a less experienced colleague, according to the dictionary, but in real life, having a great mentor can mean getting better career opportunities. Mentors who have more seniority and power in their organizations can put their proteges on a career fast track. Studies have proven that having successful mentoring relationships result in greater career success including higher compensation, more promotions and greater job satisfactio

Wikipedia 275

Wikipedia Influencer Skills Project 275

yMarketingMatters

SEPTEMBER 26, 2013

'It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing every day? Are you getting comments on your blog? And are your Facebook posts being shared frequently so your Facebook Insights are mostly “green” and look like this: For most SMB’s, answering these questions can be a reality check.

Social Media 258

Social Media Small Business YouTube Guidelines 258

Waxing UnLyrical

SEPTEMBER 22, 2013

'Normally I’d be wishing you a “Happy Monday” (because we pretend there is such a thing) and getting you started on your weekly roundup. But when S**t happens, it’s pretty stupid to pretend it’s imaginary. And right now, S**t is happening with my loved ones and me. And it’s really hard to keep things going as if everything’s ok when, in fact, it isn’t.

Consultant 223

Consultant Blogger LinkedIn Communities 223

Direct Marketing Observations

SEPTEMBER 26, 2013

'Twitter has the RT button and the favorite button. Linkedin has an endorse button, Facebook has a like button and G+ has the plus. I know you “get” what they all do, at least you should, but I have a question for you. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient?

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

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Social Media

Bill Hartzer

SEPTEMBER 23, 2013

'Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. For all users. Even those who are not logged in.

Data 167

Data Google URL Engineering 167

Convince & Convert

SEPTEMBER 22, 2013

'image from bigstock.com. In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device.

Case Study 153

Case Study Twitter Brands Mobile 153

The Social Media Incubator

SEPTEMBER 26, 2013

'Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers. Not only does this let you keep track of what they are posting about, but it gives you a better chance they will follow you on social media.

Engagement 119

Engagement Social Media Reputation B2B 119

Bill Hartzer

SEPTEMBER 25, 2013

'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Google 160

Google Guidelines How To NoFollow 160

Convince & Convert

SEPTEMBER 25, 2013

'I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The right question is: how do I excite my readers?

Content 144

Content Posterous Marketing Wiki 144

Ari Herzog

SEPTEMBER 22, 2013

'Joshua Becker writes about de-cluttering the past : Your thoughts tend to dwell in the past as the things around you force your mind to reminisce. Solutions tend to be rooted in the past as the things around you conjure up the same old thought-processes. Additionally, our minds are tied to the past because there is no available space for anything new.

Conference 117

Conference LinkedIn Meeting Products 117

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Social Media

The Social Media Incubator

SEPTEMBER 24, 2013

'In today’s world, even if your business is only open 8 a.m. to 5 p.m., your social media is open 24 hours. This is an important fact to remember when it comes to valuing your customers. Customer service is one of the most important aspects of running a business, so maintaining your online customer service plays a major role in how your business is perceived by customers.

Social Media 114

Social Media Airlines Reputation Feed 114

Bill Hartzer

SEPTEMBER 26, 2013

'First it was Google Panda , and then we had Google Penguin. For the past several years, we have been dealing with pandas and penguins. But now, we’re dealing with a whole entirely new animal: the Google Hummingbird algorithm update. So, in a nutshell, what exactly is the Google Hummingbird algorithm? The knowledge graph and advanced search queries.

Google 152

Google Engineering Upcoming SEO 152

Convince & Convert

SEPTEMBER 24, 2013

'Image via BigStockPhoto.com. Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

Reputation 143

Reputation Content Curation Storify 143

Small Business Mavericks

SEPTEMBER 24, 2013

'According to a recent press release , 51% of Americans have watched screaming video in the past week. Some people are calling this a tipping point, but is it? The study specifically measures viewing habits of U.S. people using online streaming video through technology such as tablets and smartphones. Of course, we already knew that usage for these devices was up.

Video 105

Video Press Release Marketing YouTube 105

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Social Media

Twist Image

SEPTEMBER 25, 2013

'Suddenly, I don''t know where to start. It''s like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with. My Kindle runneth over with books that must be consumed, contemplated and implemented.

Brands 111

Brands Wikipedia Reddit iPhone 111

Bill Hartzer

SEPTEMBER 23, 2013

'Apparently there will be no more mobile innovation at Microsoft. Well, at least that’s the impression you get if you look at the domain names that Microsoft did not renew. Microsoft, obviously on purpose, has chosen not to renew this group of domain names, as they will soon be available for anyone to register: innovateonmobile.com. innovateonmobile.net. innovateonmobile.org. innovateonwindowsmobile.com. innovateonwindowsmobile.net. innovateonwindowsmobile.org.

Microsoft 103

Microsoft Domain Name Mobile Compete 103

Convince & Convert

SEPTEMBER 26, 2013

'Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send exclusive content to its followers. The catch? Once the photo or video is viewed for the set time duration, it disappears and cannot be viewed again.

Film 140

Film Loyalty Upcoming Social Media 140

Small Business Mavericks

SEPTEMBER 27, 2013

'Talk is going around the Internet that Google updated its algorithm last month. The algorithm update actually has a name – Hummingbird. Catchy, huh? Well, Google finally let everyone know – at a 15th birthday party for the company that appears to have happened only in the eyes of a few select media personnel. This new update is supposed to affect about 90% of searches.

Google 101

Google Engineering SEO Questions 101

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Social Media

Stay N' Alive

SEPTEMBER 24, 2013

'In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. In searching Google, I couldn''t find any good solution listed, but I did figure out a way to optimize your Facebook ad campaigns for when people buy, or sign up for your events on Eventbrite.

Conversation 110

Conversation Eventful Facebook How To 110

Bill Hartzer

SEPTEMBER 22, 2013

'Here’s an interesting case of fraud, deceit, and outright theft by a PayPal buyer against the seller. By siding with the buyer in this particular case, PayPal is encouraging fraud and deceit, allowing buyers to steal merchandise from honest sellers. I am usually a fan of using PayPal, but this case makes me not want to sell any merchandise: ever, using PayPal.

Policies 98

Policies Insurance Overview Cost 98

Convince & Convert

SEPTEMBER 27, 2013

'James Royer, Tampa Bay Lightning @jamesroyer. James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Brands 127

Brands Sports How To MySpace 127

Small Business Mavericks

SEPTEMBER 26, 2013

'The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. One SEO even called Google out on anti-competitive practices. I’ll leave that for others to discuss.

SEO 101

SEO Small Business Consultant Analytics 101

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Social Media

Twist Image

SEPTEMBER 27, 2013

'When I drive home from the office, I pass an elementary school and there are always shenanigans taking place. I worry that my children are going to face bullies. They will. We all do. Regardless of the mass media attention that this has received in the past few years. Regardless of how many young lives we have lost or that still remain ruined. People often point to social media as an aggravator of the situation.

Social Media 107

Social Media Types Conversation 107

Stay N' Alive

SEPTEMBER 23, 2013

'About 7 years ago I was sitting in a full-time job, developing software as a senior engineer for UnitedHealth Group. I loved writing software, and began writing a few tools on the side just for the fun of it. I couldn''t build an audience though! I was stuck - great software, with nowhere to go. I''ve heard this over and over again from other software developers, small business owners, executives, product managers, and the like, all lacking the proper skills they need to grow an audience succes

Marketing 99

Marketing Software Skills Consultant 99

Myrland Marketing

SEPTEMBER 26, 2013

'Yesterday, Kevin Mullett , Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. I know. I know. You’re thinking… “Yawn, Yawn, they’ve been searchable, Nancy.” Not so fast. Stick with me here for a minute. This is different. Zaheed Sabur , Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday: “Today we’re bringing a richer hashtag experience to Goo

Hashtag 89

Hashtag Google Tumblr Instagram 89

Small Business Mavericks

SEPTEMBER 25, 2013

'Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more? Less? The fact is, both Google+ and Facebook offer marketers a lot of value.

Compete 101

Compete Google Facebook Social Networking 101

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Social Media

Twist Image

SEPTEMBER 26, 2013

'Are are looking for an event to help inspire your entrepreneurial and creative spirit? The Art of Small Business is coming to Toronto on Monday October 21st, 2013 at the Metro Convention Center, and it is a full-day of learning from some of the world''s best. I feel very honored to be sharing the stage that day with: Michael E. Gerber. If you have a business or are thinking about starting one and have not read his seminal book, E-Myth Revisited , you really should.

Small Business 91

Small Business Startup Engineering Hosting 91

Proactive Report

SEPTEMBER 26, 2013

'This week Adobe revealed information gleaned from marketers about what keeps them up at night. Less than half (48%) feel like they’re on top of the new technology and a majority of the respondents said they have not received any formal training. They lack confidence in their digital skills and their ability to measure results. Adobe’s report calls the situation a “crisis.

Training 58

Training Skills Industry Team 58

Myrland Marketing

SEPTEMBER 25, 2013

'I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx. I will listen to anything and everything Adrian has to say, not only because I like him, but also because he chooses his words wisely, is intelligent and has a depth of knowledge that comes from an amazing array of experiences in h

Creative Commons 78

Creative Commons Yahoo Social Networking LinkedIn 78

Small Business Mavericks

SEPTEMBER 23, 2013

'Increasing traffic to your blog is probably one of the most important things you should work on this year. Here are 10 uncanny ways to drive more traffic to your blog. Take posts from your blog and expand on them for an e-book. Create an e-book and self-publish it on the Kindle, ePub, and iBook formats. Sell it on Amazon.com. Use your blog and guest blog posts to promote your book.

scribd 101

scribd Creative Commons Meme Flickr 101

Twist Image

SEPTEMBER 22, 2013

'Episode #376 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter ).

How To 80

How To Skills Consultant Advertising 80