Sherrilynne Starkie

SEPTEMBER 14, 2013

'Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he answer is no. “The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending

Social Media 327

Social Media Blogger Team Skills 327

Mindjumpers

SEPTEMBER 19, 2013

'So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop. This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger.

Guidelines 270

Guidelines Facebook News Feed 270

Webbiquity SMM

SEPTEMBER 16, 2013

'Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

Metrics 195

Metrics Marketing Class ROI 195

Waxing UnLyrical

SEPTEMBER 18, 2013

'Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. To make sure you get maximum return on your event, keep these tasks top priority during the pre- and post-event planning stages and beyond: #Hashtag: Using an event hashtag gives attendees the option to share content i

Eventful 195

Eventful Hashtag Community building Tumblr 195

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The Social Media Incubator

SEPTEMBER 19, 2013

'Apple rolled out it’s long awaited iOS 7 update to it’s customers on September 18. The update came after what seemed like a lifetime wait to iOS users for what Apple CEO Tim Cook called, “The biggest change to iOS since the introduction of the iPhone.” As expected, most users started downloading as soon as they were aware the update was available.

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Features Apple Notification iPhone 151

Ari Herzog

SEPTEMBER 18, 2013

'Three weeks ago today I wrote about my Facebook divorce. I wrote how I would continue to interact with people on groups and pages but I would cease writing on my wall. It’s been successful. I knew I needed to unfriend a lot of people to not be tempted to write my own thoughts of what others wrote or to share pictures they shared. If anyone noticed one less friend in me they didn’t tell me about it.

Facebook 150

Facebook Groups Groups News 150

Waxing UnLyrical

SEPTEMBER 16, 2013

'From leadership skills to lead generation, leads are important to every business. Here are seven posts from around the web that will help you take the lead (hopefully!). Image: Jørn Henriksen via Flickr, CC 2.0. 1. 5 Keys to Revolutionary Lead Generation. Why: Is lead generation a daunting task for your business? Michael Nelson aka Cogent Coach shares his simple lead generation system. 2.

Consultant 186

Consultant Flickr Skills Metrics 186

Adam Sherk

SEPTEMBER 17, 2013

'I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. It’s for a new book of visual essays and poems by Debbie Millman , Self-Portrait as Your Traitor.

Press Release 127

Press Release Features Engagement Twitter 127

Ari Herzog

SEPTEMBER 17, 2013

'There were dozens of blog posts on my Feedly reading list. They had accumulated over the past few weeks and I’d only read a handful of them. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. I already feel accomplished. There are many best practices and guidelines to gain productivity — but the best is to declutter.

Products 142

Products How To Guidelines Meeting 142

The Social Media Incubator

SEPTEMBER 18, 2013

'From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe. But, if you want a secure application that can keep all of your passwords for easy access, Dashlane might be for you.

iPad 119

iPad Banking Applications Fashion 119

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Convince & Convert

SEPTEMBER 19, 2013

'The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. The concept was simple, yet clever – invite Airbnb fans from all over the world to participate by releasing a storyboard filled with shots created via Vine.

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Crowdsourcing Film Travel Communities 139

Idaconcpts

SEPTEMBER 19, 2013

'Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. Advertising is all around us so when we turn the tables and begin exploring the options as a business owner or marketing professional we can use our experiences in being exposed to advertising and use them as a starting point for our own campaigns.

Advertising 134

Advertising Apparel Eventful Campaign 134

Bill Hartzer

SEPTEMBER 16, 2013

'Google+ is a great social network–and integrating certain features such as Google Authorship with Google’s organic search results is a great move. But, from what I’m seeing today, the algorithm that Google+ uses for the feed/timeline could use some work. More specifically, how Google’s internal system determines “What’s Hot” needs a lot of work.

Google 131

Google Social Networking Feed Feedly 131

Ari Herzog

SEPTEMBER 20, 2013

'No thank you very much for selling my email address to spam mailing lists. I know a LinkedIn friend did it to me because I use a specific email address on LinkedIn and I don’t share it anywhere else. Now I need to edit that address. For the sake of our relationship, I hope you’re one of the 61 percent who I removed. For the sake of your relationship with anyone else, stop it.

LinkedIn 121

LinkedIn List Comments Facebook 121

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Convince & Convert

SEPTEMBER 18, 2013

'Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues.

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Notification Buy Travel Data 130

Small Business Mavericks

SEPTEMBER 20, 2013

'If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Depending on how much content you produce, you’ll need create an editorial calendar so you can ensure you have your ideas set before you need them.

Content 112

Content Small Business B2B Review 112

Bill Hartzer

SEPTEMBER 19, 2013

'If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo! Local , for example, is one that you should make sure that you’re listed in–and your listing should be correct.

Yahoo 96

Yahoo Team Engineering How To 96

Stay N' Alive

SEPTEMBER 19, 2013

'I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The principle is thus (yet very hard to explain unless you actually experience it): the trend in social media, up to this point, has been the sharing of virtual content, goods, and services through close friends and family on social networks like Facebook, Google+, and Twitter.

Collaboration 102

Collaboration Real Estate News B2B 102

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Convince & Convert

SEPTEMBER 20, 2013

'Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point.

Startup 123

Startup Education Social Media Upcoming 123

Small Business Mavericks

SEPTEMBER 18, 2013

'When it comes to research, you should make sure you are being thorough. Your goal is to gather information you can use in your marketing, information that is actionable. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Forums Small Business 101

Social Media Network Marketing

SEPTEMBER 18, 2013

'?Embedded Posts are a way to put public posts - by a ?Facebook ?Page or a ?an Individual Profile Facebook Page - into the Content of your ?WebSite or ?WebPage. The embedded post will show any media attached to it, as well as the number of likes, shares, and comments that the post has. Embedding posts will let people using your web site see the same rich information that is shown on Facebook.com, and they will enable people to follow or like ?

Embedding 95

Embedding Social Media Facebook Sites 95

Bill Hartzer

SEPTEMBER 20, 2013

'Larry Page and Google recently announced the formation of a new company, called Calico. The new company will “will focus on health and well-being, in particular the challenge of aging and associated diseases.” According to the news release , Arthur D. Levinson, Chairman and former CEO of Genentech and Chairman of Apple, will be Chief Executive Officer and a founding investor.

Domain Name 90

Domain Name Google Apple News 90

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Twist Image

SEPTEMBER 16, 2013

'Every morning at 7:10 am, I will be a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , so if you''re interested in hearing more of me blathering away, I will post the segment weekly here, on the blog for you to check out.

Google 98

Google Apple iPhone 98

Small Business Mavericks

SEPTEMBER 16, 2013

'Pinterest is one of the fastest growing and most used social media websites online. There is a lot of value in Pinterest for its users. Its visual elements keep social media interesting and websites whose owners and managers make use of it benefit with increased traffic and conversions. Here are 5 Pinterest-specific mistakes to avoid if you are engaging with your audience on the social network: Not using a Pinterest business page – Businesses can now operate as a business on Pinterest.

Social Networking 101

Social Networking B2B Social Media Analytics 101

Absolute PA

SEPTEMBER 14, 2013

'Can you relate to this.? You work hard, putting heaps of effort and energy into building your business because you LOVE what you do, but you just can’t get the traction you need or meet enough of the right people that you want to serve. And, you don’t know which direction to turn next because technology is a mystery – you think you might even break the internet!

Training 87

Training Small Business Forums Energy 87

Myrland Marketing

SEPTEMBER 17, 2013

'FIND AND BE FOUND. If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that. Typically, it’s broken down like this: Goal: What I want or need to accomplish. Strategy: How I intend to accomplish it. Two strategies to accomplish that growth that are present in just about every Business Development Plan I am a part of are: To find people.

Social Media 84

Social Media LinkedIn Groups Groups 84

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Twist Image

SEPTEMBER 14, 2013

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

iPhone 93

iPhone Analytics List Twitter 93

Small Business Mavericks

SEPTEMBER 19, 2013

'Some people would say Google Panda and Google Penguin effectively killed link building. But did they? Or is it that they simply killed an inefficient and spammy type of link building? You can’t really exist on the Web without inbound links. How will the search engines ever find your website? How will you get indexed if you don’t have at least one inbound link?

Press Release 98

Press Release Exercises SEO Engineering 98

Absolute PA

SEPTEMBER 20, 2013

'Do you know what it feels like to give another person something that changed their business or life forever? I have a hunch that you do! That something is a gift…a beautiful keepsake, a practical tool, essential knowledge, expert skills, increased confidence, enriched health, precious time, infinite pleasure, treasured memories…. Whatever that ‘something’ is, whatever business you’re in…you’re in the business of gift-giving.

Twitter 85

Twitter Small Business Skills Tips 85

Writtent Blog

SEPTEMBER 20, 2013

'Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.

Content 72

Content BuzzStream Marketing Sports 72

Twist Image

SEPTEMBER 20, 2013

'It''s hard not to be inspired after spending some time at the Googleplex. It''s a sprawling campus in Mountain View, California that houses Google. It''s more like a city than a campus. Even the famed campus, doesn''t hold all of the Googlers (Google employees). There''s the quad, buildings surrounding the main campus and more. Like Apple in Cupertino, when you pull off of the highway, you start seeing the signs on the buildings and it feels like everybody there works for the company.

Apple 91

Apple Google Energy Meeting 91