Sat.Sep 07, 2013 - Fri.Sep 13, 2013

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This week in Social Media

Harp Interactive

'Categories: Blog , How To Tags: pinterest inventive boards , pinterest marketing , pinterest scheduling tool , social media updates , twitonomy , twitter analytics tool , viraltag A roundup of social media news, tips and updates from Harp Social’s Facebook Page for the week of September 9-13. ViralTag Pinterest Scheduling Tool: Post by Harp Social.

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My Switch From iPhone To Android: Part Two

Jason Yormark

'Earlier this year I decided to make a switch to the Samsung Galaxy Note 2 from an iPhone 5. I wrote an initial piece about this switch , and my reasons for it, mainly as I wanted a larger screen for my phone, and I had grown increasingly frustrated with Apple’s lack of keeping up with the competition. It is now roughly 4 months later and I’ve had plenty of time with this new device, and I can say with the utmost confidence…I’m going back.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

'Guest Post by Alicia Lawrence. Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Image: SalFalko via Flickr, CC 2.0. Not only do you have to find the right mediums, but you also have to get on the good side of the gatekeeper.

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Has Social Media Made It Impossible To Live In The Moment?

Firebelly

'How do we find a balance between the desire to share and the need to unplug? A few weeks ago I found myself among a packed crowed at Yankee Stadium as Justin Timberlake and Jay Z light up the stage performing their hit song “Suite and Tie.” However instead of relishing in the moment of seeing two of my favorite artists perform live for the first time, my attention was focused on my iPhone.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped b

Directory 196
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The Cost of a Tribe

Akamai Marketing

'Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you.

Cost 161

More Trending

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Google News Tip for Google+ Embedded Posts

Adam Sherk

'A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook Embedded Posts , Embedded Tweets and any other form of embedded multimedia. The content within the embedded post does not contribute towards the total word count in the article.

Embedding 151
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How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

'Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. LinkedIn continues to develop its features and it is important for your company to keep up. One way to stay on top of things is to make sure your company page is in tip-top shape. There are numerous ways to get interest and engagement on your company LinkedIn page, so we’ve compiled a few tips to help you get your company page headed in the right direction. 1) Share exac

LinkedIn 138
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State of Social Media for Ecommerce Players in India

Atom Thought

'Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand.

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On 9/11, 3/11 and Non-Traditional Communication In The Wake of Disaster

Waxing UnLyrical

'When disaster strikes, how does the soul communicate? A couple of weeks ago, I attended one of the most interesting and poignant events in recent memory. That too, it was a client event. So when you get paid to be at a confluence of space and time that is quite extraordinary, you have to look up at the skies and say, “Thank you.”. You’ve noted all my disclosures above, right?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Metrics Update

Janet Fouts

'Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank , the algorithm Facebook previously used to measure value, is being revised.

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The 1 App Every NFL Fan Needs

Convince & Convert

'The future of marketing (and business) is solving customer problems succinctly and effectively. ( tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing.

Sports 150
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App of the Week: Notes Plus

The Social Media Incubator

'This paid app ($8.99) is for all you heavy note-takers. Notes Plus is a note-taking app that provides an easier way to take notes on a tablet and save and share those notes for later. There are many note apps out there, but many of them can pose problems for some when it comes to readability, writing abilities or sharing capabilities. Notes Plus seems to handle all of these issues.

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How Google Finds and Penalizes Advertorials

Bill Hartzer

'No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. Yet it’s happening to more and more websites every day. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What I Want to Do

Ari Herzog

'This word cloud, via Wordle shows the frequency of tasks for my next job. What do I want to do? Having applied for several vacancy announcements in recent days, I copied the responsibility sections from those job ads and created this image showing which responsibilities appear more often than others. Popularity equals size. It is not surprising that marketing, media, and communications are repeated throughout the ads.

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How to Win at Content by Targeting a Niche

Convince & Convert

'Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace.

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3 Ways to Better Connect With Your Social Media Audience

The Social Media Incubator

'A key in being successful in your social media strategy relies on connecting and engaging with your audience. It has become a lot easier for users to stop following or getting updates in their news feeds once they are no longer interested. That is why connecting with your customers on social media is so important. Here are three things that your company can do on social media in order to stay on your audience’s radar.

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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Real and Spam Blog Comments

Ari Herzog

'Heed the advice of social media consultants and promote your blog by commenting on other blogs. Be active in their blog communities, link to their blog posts, and submit guest post ideas. Being transparent and honest will bring you blog traffic. Comments that tell a story help your brand and help me understand what you’re trying to convey. Commenting that anyone or her mother could write has zero value and is universally known as spam.

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I’ll Never Buy a Smartwatch and Neither Will You

Convince & Convert

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors. I’m not a fan of this technology, as it is the answer to a question that nobody is really asking. Evidently, a big feature of the Galaxy Gear watch (and the recent Pebble watch that was spawned on Kickstarter, and does similar stuff) is that you can answer

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SEO Is Not Instant Coffee

Small Business Mavericks

'Small business owners who are new to the business of search engine optimization often get the idea that they will see instant results. If you do all the right things or hire the right people, you’ll see instant results. Right? No. Sorry to say, that’s not right. You have to give it time. SEO is not like instant coffee. You can’t just pour hot water into a cup, stir it around, and watch your website rise in the rankings.

SEO 101
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State of Social Media for Ecommerce Players in India

Atom Thought

Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here. Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand [&hellip.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Crash

Ari Herzog

'There are many memories associated with 9/11. Mine are about the cardboard box. I found this video in 2011 and shared it. Twice. And, again. The Adventures of a Cardboard Box from Studiocanoe on Vimeo. If you enjoyed this, follow my tweets at @ariherzog and sign up to receive blog posts by email. Related Stories Be a Strawberry with Balsamic Vinaigrette Put the Social Back in Social Media 25 Things I Did Before I Turned 25.

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TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast

Convince & Convert

'Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday Night Football with Dunkin’ Donuts hot and iced coffee, plus a festively striped latte “referee”.

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Creating Online Marketing Personas

Small Business Mavericks

'One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. It says who you should be speaking to, but even more important than that, a good list of personas will tell you how you should be speaking. For any niche, there are at least half a dozen types of clients you might be interested in doing business with.

Marketing 101
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If You Have Ever Been Rejected. Be Like Bono

Twist Image

'The letter read. "Thank you for submitting your tape of '' U2 '' to RSO, we have listened with careful consideration, but feel it is not suitable for us at present. We wish you luck with your future career." They were kind enough to end the letter by saying, "sincerely." So, that''s something. How many times have you been told "no"?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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The Meaning Of Facebook's 'Talking About This' - Social Media

Social Media Network Marketing

'This Post is an effort to demystify the term ''Talking About This'' that you will see under the Cover Photo [the horizontal image space] on your Facebook Pages. There has been a little confusion on the understanding of this aspect. Whenever a person does the below / takes one of these A ctions, it counts toward People ''Talking About This''. Like a Page Post on the Page Wall Like a Post Comment on a Post Share a Post Answer a Question RSVP to a Page’s Event Mention the Page in a Post Tag the Pa

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7 Top Magical Marketing Tactics Learned from Harry Potter

Writtent Blog

'Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. They’re rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you may realize.

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Like Facebook, Like Google+

Small Business Mavericks

'Last month, Facebook announced that you could embed posts on your blog or website. Well, it seems Google+ didn’t want to be left out, so they decided to add an Embed Post feature too. This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ).

Google 101
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3 New Takes On How To Get Things Done (Better)

Twist Image

'Do you wonder about ways to be more productive, efficient and better in managing your time? Here are three new-ish pieces of content that have both caught my attention this week and provide very valuable advice on the topics of productivity and organization: 1. The Art of Stress-Free Productivity: David Allen at TEDxClaremontColleges. This is a great TEDx talk from the master of productivity, David Allen (author of Getting Things Done and Making It All Work ). 2.

Journal 109
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Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Myrland Marketing

'In the legal profession, we tend to discuss Business Development a lot. It’s important. It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways to help them with their needs, doing business together, then continuing to nurture that relationship until the end of time, or at least

Content 76