Waxing UnLyrical

JULY 12, 2013

'I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.

eBook 265

eBook Case Study Resources Consultant 265

Atom Thought

JULY 7, 2013

'One of my friends asked me about giving tips of how to create personal branding via social media, and I thought of sharing the tips with all of you. Before you read the tips, one caveat, personal branding or reputation of any sort takes time to get build. One can invest money to buy media.

Tips 224

Tips Brands Reputation Buy 224

Techipedia: Tamar Weinberg

JULY 11, 2013

'This is a guest post by Jay Baer. Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. For decades, the key question has been “how valuable is the brand?

Mobile 191

Mobile Strategy Marketing Insurance 191

Adam Sherk

JULY 9, 2013

'Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term? Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being a

Research 183

Research Content Hitwise Adwords 183

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Social Media

Waxing UnLyrical

JULY 10, 2013

'PR professionals are usually seen as the facilitators of news and stories. With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Image: Rhinowrites via Google, CC 3.0. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform.

Twitter 222

Twitter Press Release Social Media Industry 222

Firebelly

JULY 8, 2013

'Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. While most trips for people only last a couple weeks, it is still helpful to know some apps that can get you through your trip whether long or short. These apps not only provide services to communicate with your loved ones back home, but also make stressful situations disappear.

Travel 180

Travel Price Organization Study 180

Bill Hartzer

JULY 8, 2013

'Altavsita , one of my favorite 1990s search engines, has been put out to pasture so to speak. Altavista.com now redirects to a page on Yahoo.com. But, mistakenly, it looks like Altavista is only temporarily being redirected to Yahoo! Whenever you take down a website, it should be redirected to its new location. So, if someone were to type in www.Altavista.com in their web browser, they should be redirected to the new website: in this case, to Yahoo’s website.

Yahoo 151

Yahoo Engineering URL Types 151

Waxing UnLyrical

JULY 8, 2013

'Happy Monday! Did you enjoy the long weekend? Let me back up… if you took a long weekend, did you enjoy it? Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content.

Content 205

Content Resources Consultant Flickr 205

Firebelly

JULY 10, 2013

'Photo. Each June I take a small break from reality and attend Electric Forest Festival (EFF), a music festival in Rothbury, Michigan. Formally known as Rothburty Music Festival, EFF is owned by Insomniac Events, the same company that puts on Electric Daisy Carnival, Electric Zoo, and many other famous festivals. Electric Forest knows its stuff. Along with the amazing music, harmonious crowd, bright forest, and art instillations Electric Forest makes the experience even better by excellent soc

Instagram 150

Instagram Twitter Social Media Facebook 150

Convince & Convert

JULY 12, 2013

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

How To 150

How To Banking Social Media Case Study 150

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Social Media

The Social Media Incubator

JULY 10, 2013

'It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. If you can’t measure success, then you don’t know when you’ve achieved it. There’s no area where that’s more true than in Facebook advertising.

ROI 125

ROI Facebook Adwords How To 125

Small Business Mavericks

JULY 10, 2013

'Every business is different. You don’t run the same business as the guy down the street. You might be in the same industry, but you have different strengths and weaknesses, different product offerings (even if they are in competition), different employees, and different sets of priorities. So why are you chasing the same keywords? Search engine marketing is not a square hole into which you must insert a round peg.

Small Business 105

Small Business Engineering SEO Meeting 105

Twist Image

JULY 12, 2013

'You are one if someone reputable says you are one. That is the short and simple answer to what is a very complex thing to define. If Anderson Cooper describes you as a "marketing thought leader" prior to interviewing you on air, you can run with that title. Personally, I would have never defined myself as "the rock star of digital marketing," but when Marketing Magazine called me that, I ran with it as well.

How To 111

How To Reputation Blogger Publishing 111

Convince & Convert

JULY 8, 2013

'I am delighted to announce that my new book Youtility debuted at #3 on the New York Times best seller list! One million thank yous to everyone who supported the book and the launch, especially the brilliant businesspeople who agreed to be interviewed for the book. Youtility is chock full of case studies and ideas, but with the help of Carrie Morgan I put together this summary of the very best quotes from some super sharp marketers including Lee Odden , Ann Handley , Joe Chernov , Joe Pulizzi an

Case Study 146

Case Study Marketing Hosting Study 146

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Social Media

Writtent Blog

JULY 10, 2013

'Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.

Statistics 108

Statistics Mobile comScore Marketing 108

Small Business Mavericks

JULY 9, 2013

'The Moz ranking factors survey is one of the most looked forward to surveys in the industry. Every two years Moz asks the most powerful SEOs in the industry what they think are the most important ranking factors right now. Recently, they published the 2013 ranking factors survey results. There are three really important and striking results to come out of this report.

Domain Name 105

Domain Name Survey SEO Small Business 105

Twist Image

JULY 10, 2013

'It was a magical night in New York City. In thinking about the release of my latest business book, CTRL ALT Delete , I had no intention of doing the standard book launch party. I didn''t want to stand in a bookstore with family and friends, sipping wine, eating cheese and reading from CTRL ALT Delete. My good friends at Google offered up their event space in New York City office to do something a little bit different.

Google 111

Google Eventful Conversation Course 111

Convince & Convert

JULY 10, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Instagram video, and whether we should care as marketers. Are We Asking the Wrong Question? There have been lots of breathless blog posts recently that attempt to pit Vine and Instagram video in a head-to-head battle, as if we must choose in a beta vs. VHS way. This is not the case.

Instagram 140

Instagram Video Vimeo Comparison 140

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Social Media

Social Media Network Marketing

JULY 6, 2013

'Retention : This is the process of maintaining the existing Clients and Customers. After you get Clients and Customers you need to deliver to them the desired results. There is a lot that goes into delivering the right results at the right time and at the right price. There are a couple of tips that you could use so that you can retain your Social Media Community: Privileged Feeling: You need to give your Clients and Customers a feeling of being privileged.

Social Media 89

Social Media Facebook Brands Discount 89

Small Business Mavericks

JULY 11, 2013

'On July 15, 2013, Yahoo! is closing inactive e-mail accounts and opening them up to the public. That could spell trouble for you. It would be bad enough if they were closing accounts, but they are actually going to re-open those accounts and allow anyone to secure those e-mail addresses. Besides the potential for bounced e-mails, which will affect your e-mail marketing analytics, this will increase your chances that you’ll be reported for sending e-mail spam.

List 101

List Yahoo Small Business Report 101

Twist Image

JULY 11, 2013

'What would you make out of a question like that? Regardless, that was the exact question that Alistair Croll (co-author of Lean Analytics , BitCurrent , Year One Labs and one of my weekly link buddies ) asked of Hugh McGuire ( PressBooks , LibriVox , co-author of Book: A Futurist''s Manifesto and my other weekly link buddy), Julien Smith ( Breather , co-author of Trust Agents and The Impact Equation and author of The Flinch ) and me at today''s International Startup Festival.

Publishing 107

Publishing Tumblr Startup Transportation 107

Convince & Convert

JULY 12, 2013

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

How To 139

How To Banking Social Media Case Study 139

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Social Media

Writtent Blog

JULY 12, 2013

'Be an expert, or go home. They’re strong words, but they were a key takeaway from a recent interview with Google’s Matt Cutts , one of the driving forces behind modern search. The world’s leading spam fighter revealed a plethora of insights for your content strategy, including a strong recommendation to differentiate. Don’t write something your competitors have already covered; take the time to describe it better than anyone else.

Strategy 83

Strategy Content Foursquare Startup 83

Small Business Mavericks

JULY 8, 2013

'Your job as a webmaster for your small business website is to make yourself an authority in your niche. There’s no better way to do that than to provide your website visitors with expert quality links regarding their questions. If that means linking out to your website, then be humble and make yourself the authority. An authority website is one that answers a visitor’s question in the best way possible.

Small Business 101

Small Business SEO Engineering Resources 101

Twist Image

JULY 9, 2013

'What is the true value of a comment on a blog? If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially, these instant publishing platforms were seen as simple online journals for those who wanted to keep them. Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based

Comments 105

Comments Syndication RSS Metrics 105

Convince & Convert

JULY 11, 2013

'Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show. Shared both on PayPal’s Facebook page and Instagram channel, the words adorable and clever come to mind. How can you not smile and feel compelled to share this image?

Apparel 124

Apparel Instagram Social Media Types 124

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Social Media

Social Email Marketing

JULY 10, 2013

'US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected marketing solution approach, announced it changes its’ name into StrongView. The company says it does so to better align its’ brand with its’ multi-/cross-channel.

Industry 74

Industry News Company Brands 74

Small Business Mavericks

JULY 12, 2013

'Personal online branding is important. Whether you are a CEO, a small business owner, or a freelancer, your online reputation could use a boost. According to Conductor.com, Google+ does exactly that. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. I’m willing to bet, however, that this phenomenon does not apply strictly to tech writers.

Google 98

Google Brands Reputation Small Business 98

Twist Image

JULY 6, 2013

'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share

Film 98

Film System Travel Advertising 98

Myrland Marketing

JULY 11, 2013

'THE CONUNDRUM. A question was recently posted on one of the legal marketing forums I belong to, asking how attorneys can shorten the time-frame between deciding they want to post timely content in response to something going on in the world or in their practice area, and the seemingly endless need for wordsmithing and committee approval of every word that goes out the door.

Committee 73

Committee Content Flipboard How To 73

Social Email Marketing

JULY 10, 2013

'US-based StrongMail, as the name says originally an ESP (Email Service Provider) and quick to adopt a more integrated and connected email marketing solution approach that made it go beyond email, announced it changes its’ name into StrongView. The company says it does so to better align its’ brand.

News 56

News Industry Company Brands 56