Waxing UnLyrical
MAY 10, 2013
'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.
Mindjumpers
MAY 7, 2013
'In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement. One of the most crucial things when creating content is to make it relevant to your users.
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Buzz Marketing for Technology
MAY 7, 2013
'Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not mak
Social Media Marketing
MAY 7, 2013
'It wasn''t all that long ago that we viewed TV by appointment. NBC''s "Must-See TV" lineup of Thursday nights included legendary shows like The Cosby Show , Seinfeld and Cheers , among others, and audiences turned out in droves to see them. Things are drastically different now, as you know. Beyond DVRs and on-demand viewing, we now have online options that include Netflix, Hulu and others, and cable providers like Xfinity, DirecTV and Dish Networks, not to mention specialty apps like HBO Go.
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Waxing UnLyrical
MAY 6, 2013
'Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The power lay in the ability of friends, family, loved ones and casual acquaintances from every corner of the earth to connect, comfort, and console each other each time new information was communicated about the unfolding events.
Mindjumpers
MAY 10, 2013
'Most people have heard of Facebook EdgeRank by now. But many probably also gets a bit lost on the way of actually accommodating to the algorithm. The logic behind Facebook is often difficult to decipher and page owners can easily feel that the equation is out of their hands. We have found this infographic from the Postrocket blog that summarizes how EdgeRank works.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Marketing
MAY 8, 2013
'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.
Waxing UnLyrical
MAY 8, 2013
'Last week I had to take my MacBook Pro in to the Apple store. (The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day.
Bill Hartzer
MAY 8, 2013
'Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google. Not only that, it is still possible, even when the Google Penguin and Google Panda have been in full force, to rank well with that low quality spam content and redirect visitors using a javascript redirect to another website.
Convince & Convert
MAY 8, 2013
'Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.
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Kikolani
MAY 6, 2013
'Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Chances are, you have too. While it’s OK to toss free downloads to the wayside as far as your wallet is concerned, it’s not OK if you do this with the stuff you pay for. You want to get the most out of your ebooks and courses, otherwise it’s like chucking money in the garbage on a regular basis.
Waxing UnLyrical
MAY 9, 2013
'Guest Post by Holly Dawson. Have you ever had that dream, where you walk into a room full of people and realize with horror it contains everyone you have ever known? All the jostling, incongruous parts of your life flash before you, as your brain speeds through the consequences of this squeamish event – the secrets, deceptions, indiscretions, and embarrassments that will be exposed.
Idaconcpts
MAY 6, 2013
'Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. Since one of my coworkers, who is around of my same age, got diagnosed with carpal tunnel syndrome and had to go through a very invasive surgery, I have taken several ste
Convince & Convert
MAY 5, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% of their time on content creation.
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The Social Media Incubator
MAY 10, 2013
'One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones.
Small Business Mavericks
MAY 6, 2013
'So you’ve set up a Twitter account and you’ve started following some people in your business niche. You’ve followed a few hashtags that you think provide good and useful information. You are actively tweeting and retweeting. You are involved, engaged, and having fun. What next? One other way you can use Twitter is to set up Twitter lists of your favorite people in a specific niche, or who have a specific skill set.
Bill Hartzer
MAY 7, 2013
'The Asian Domain Name Dispute Resolution Center ADNDRC today published their findings on a UDRP Domain Name Dispute for the domain name 6543.com, which was reportedly a stolen domain. In the process, they had a total disregard for the complainant’s financial safety and security. In the findings documents, the Asian Domain Name Dispute Resolution Center scolded Godaddy but went on to publish the complainant’s credit card number.
Convince & Convert
MAY 9, 2013
'When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note from their President & Chief Executive Officer, the Instagram posts tell the Calgary Zoo’s story in a unique, highly visual way.
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The Social Media Incubator
MAY 8, 2013
'Searching for a meaningful summer internship can be difficult for many college students who are actively looking to add helpful experience to their résumés. But what if you were one of the lucky students chosen to spend your summer working for the largest online search engine? Google is offering the “ Summer of Code 2013 ,” which is an internship for students who are willing to work on open-source projects.
Small Business Mavericks
MAY 10, 2013
'It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche. Secondly, it’s got to present you as a subject matter expert without making a sales pitch.
Bill Hartzer
MAY 8, 2013
'By Dean Chester. Sure, many businesses believe that getting a website will usually involves a large investment and involve too much time just to keep it updated. Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time.
Convince & Convert
MAY 10, 2013
'Scott Gulbransen, H&R Block @sdgully. Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media.
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The Social Media Incubator
MAY 6, 2013
'SnapChat is becoming increasingly popular among teenagers since the photo messaging applications was developed by four Stanford students in 2011. The concept of SnapChat was developed around sending a picture or video to your friend/friends to capture a moment in time that you wish to share with them for that instant and up to 10 seconds, then the image/video “disappears.” After the initial popularity of “disappearing” photos, a trend started to arise giving SnapChat th
Small Business Mavericks
MAY 9, 2013
'Viral content goes viral for one reason: It struck a nerve. Not with just one person but with a lot of people. You opened them up and hit them with something that made them share it with the world. It’s a good feeling when you do it. Unfortunately, it doesn’t happen every day. So how often can you write viral content? The good news is, you don’t have to write it every day.
Twist Image
MAY 7, 2013
'It''s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. At this moment, marketers have one of the most compelling platforms to better understand which of their messages resonate.
Laurel Papworth
MAY 6, 2013
'How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? My article in The Australian April 1 2013 . A FEW days ago, I bought a DVD on Amazon. At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description.
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Writtent Blog
MAY 7, 2013
'Normal. 0. false. false. false. RU. X-NONE. X-NONE. Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. 25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals.
Small Business Mavericks
MAY 8, 2013
'I’ve been a big proponent of guest blogging and still am. However, there is a danger in doing too much. Of course, you could also have the wrong motives. Every few years Google updates its algorithms to get rid of bad practices that are causing harm. Google Panda and Google Penguin were two such updates. One killed content farms and the other killed low-quality links from low-quality sites.
Twist Image
MAY 9, 2013
'You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? The issue is systematic. Unfortunately, too many marketers think that they have a branding problem.
Absolute PA
MAY 10, 2013
'How many times have you wanted to find out more about someone on social media only to find they haven’t completed their bio, and you’re left wondering: Who are they? What do they do? What are they interested in? Are they worth connecting with? When people read YOUR bio are they asking these same questions.? Hello, missed opportunity! Your bio is a 1st-class chance to attract targeted followers so don’t waste it.
Writtent Blog
MAY 5, 2013
'There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it? Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content.
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