Sat.Sep 29, 2018 - Fri.Oct 05, 2018

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12 Tips on How to Work with Social Platform Algorithms to Maximize Performance

Social Media Today

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance.

Tips 168
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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business.

Startup 109
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How to define an actionable social media ROI for your business

Sprout Social

Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it.

ROI 65
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[SOLVED] How Do I Permanently Change Gmail Back To The Classic View?

SocMed Sean

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option. Don’t be frustrated, though, the details throughout this post will help you adjust the Gmail view permanently (or at least until the next Gmail update) to look more like the Classic view.

Google 239
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Custom Audience Sizes Have Returned (sort of!)

Jon Loomer

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”. In conversations among advertisers in the Power Hitters Club groups, these issues have been a recurring topic, with members sharing differing experiences (and frustrations!).

Facebook 164
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Social Media Still Has a Fake News Problem - and Digital Literacy is Largely to Blame

Social Media Today

A new report has found that the majority of Twitter accounts which spread fake news ahead of the 2016 election are still active, underlining the ongoing issue.

News 167

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Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. By analyzing this audience we work to identify the top influencers within those different categories.

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How to Handle a Natural Disaster on Social Media

Ignite Social Media

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis.

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How to Maximize Video Content Across the Major Social Networks

Social Media Today

Video is huge, and it's here to stay. Here are some tips on how to optimize your videos across all the major social media networks.

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How to Capture Big Ideas and Be a Star at the Office

Social Media Strategies Summit

The Social Media Strategies Summit is right around the corner. Hopefully, you’re ready with creative strategies to be a conference networking magnet and generate tons of content from the conference. Add these five Idea Magnet tips to help you take your full creative recharge back to the office. Step 1: Decide what you want from the conference before you arrive.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Brands of Every Size Need to Plan for a Crisis

Meltwater

Crisis communications planning has risen to the top of the priority list for many brands, as they watch the train wrecks that seem to occur on almost a daily basis.… Read More >>>.

Brands 116
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How to Get Verified on Instagram

Ignite Social Media

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands. Most of the time, social channels keep their verification criteria close to their chest ; however, Instagram recently announced that they are increasing access to verification. .

Instagram 132
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3 Instagram Growth Lessons from How Smarties has Redesigned its On-Platform Image

Social Media Today

Smarties has been undergoing an Instagram makeover, which has produced some great results. Here are some insights into their refreshed approach.

Instagram 167
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Writing a Press Release? 8 Awesome Tools That Will Help

Meltwater

Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>.

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Best B2B Chatbot Examples

Ignite Social Media

Artificial intelligence is all around us. From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. One particular form of AI, however, has been a hot topic in the business world recently: chatbots. A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget.

B2B 119
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Reddit's Now Serving a Billion Video Views, Underlining Opportunities

Social Media Today

Reddit is now serving a billion native video views per month, highlighting, once again, why video should be part of your digital marketing toolkit.

Reddit 167
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We Need To Examine The Ethics And Governance Of Artificial Intelligence

Forbes Social Media

Artificial intelligence systems are being increasingly used in the security and terrorism space. This poses a number of problems for its regulation, ethics, and governance that must be examined seriously.

System 101
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Marketing Attribution Models: How to Avoid Blind Spots with Social Engagement Data

Oktopost

Marketing attribution models help you understand which content, campaigns, and channels influenced buyers to convert or engage in a desired behavior. They prove your B2B marketing efforts work. The discussions around the “perfect attribution model” for your marketing activities – typically focus on touchpoints: “Should I credit the most recent touch point?

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3 Communications Basics that Build Confidence 

The Realtime Report

3 Communications Basics that Build Confidence . By Merilee Kern. Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whether in a personal or professional context.

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Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Social Media Today

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business.

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The "Female Blackout" Is Spam And Erases Women

Forbes Social Media

The Female Blackout is counterproductive to moving the needle on issues like sexual assault or domestic violence or frankly any issue.

Issues 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” Social media was going to change the world, and I wanted to be at the tip of the spear.

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Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. A fearless pioneer, it was one of the first businesses to use Instagram and Vine, making a splash with its brilliant and award-winning #6SecondScience campaign. GE’s work on social has been a personal source of inspiration, and so it was a real pleasure to get to speak to the mastermind behind it.

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5 Ways to Promote Your Facebook Messenger Chatbot

Social Media Today

Once you've decided to use a chatbot, you then need to make sure your audience is aware that it exists. Here are some tips on how to promote your bot.

Facebook 167
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12 Under 40: Meet The Youngest Billionaires On The Forbes 400 2018

Forbes Social Media

Social media companies may be more controversial than ever. Still, nearly half of the Under 40 billionaires on this year’s Forbes 400 list hail from such companies. Five of the 12 billionaires under 40 (all of whom are worth at least $2.1 billion) derived their fortunes from social apps.

Meeting 85
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#231: “I’m Terrible At Writing My Own Copy” And Other Copywriting Lies That Are Killing Your Sales With Marie Forleo

Amy Porterfield

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy? It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself? You write something, put it out there and…CRICKETS? […]. The post #231: “I’m Terrible At Writing My Own Copy” And Other Copywriting Lies That Are Killing Your Sales With Marie Forleo appeared first on Amy Porterfield | Online Marketing

Issues 85
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How to Find the Best Keywords to Boost Your Search Engine Ranking

Blog2Social

Are you looking to find the best keywords to boost your Google search ranking? We will answer this question in this article. However, does keyword research play a crucial role in SEO, content optimization and search rankings? Certainly, it does! Keyword research helps you drive massive traffic and boost search ranking on Google. But considering […] Der Beitrag How to Find the Best Keywords to Boost Your Search Engine Ranking erschien zuerst auf Blog2Social Blog – Tips for social media mark

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Facebook's Testing a New Link-Preview Image Size - Which Could Cause Some Headaches

Social Media Today

Facebook is testing a new image size option for link previews, which may force social media managers to re-think their process.

Facebook 168
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What Facebook's Address Book Mining Tells Us About Our Privacy

Forbes Social Media

Facebook’s silent practice of mining uploaded address books for contact information on other users reminds us that little has changed post-Cambridge Analytica, while questions about the company's transparency remind us that it is truly time to stop blindly trusting the social platforms.

Privacy 81
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#SproutChat Calendar: Upcoming Topics for October 2018

Sprout Social

It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.