Sat.Apr 06, 2013 - Fri.Apr 12, 2013

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

'Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band.

Video 329
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On The Death Of Google Reader

Waxing UnLyrical

'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” Google Reader is the bedrock for how many people collect information on the Internet.

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Trending Sources

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The Most Important Component Of Social Media Program Success: Executive Buy-In

Firebelly

'Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) and I’m amazed at how many people think they can plan a successful social media program without executive buy-in.

Buy 212
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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Tryst with Categorization in a Classifieds Platform

Atom Thought

'When I started tradusads a C2C classifieds platform at ibibo, one of the many thoughts that engulfed the product strategy was – Why do all classifieds platform have a directory based approach or a newspaper style to categories? For e.g. why do we have matrimony as a category in India? Why don’t we have Mobile.

Platform 153
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Things I Learned From Erin Feldman

Waxing UnLyrical

'Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0. What you may not know is that Erin is a writer by trade, and her business has grown to the point that she isn’t going to be contributing new S&S posts for the foreseeable future.

Exercises 244

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Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?

Team 185
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Enter to Win 1 of 3 Lifetime Memberships to ElegantThemes

Kikolani

'Are you in the market for new WordPress themes ? If so, then you will want to enter to win one of three lifetime memberships to ElegantThemes. What is Included? You will receive lifetime access to all of ElegantThemes designs, plugins, updates, support, and photoshop files. You can see my review of ElegantThemes that shows you previews of 75 of their themes all on one page so you can get a taste.

FeedBlitz 167
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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

'I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. Leaving on a jet plane. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. While waiting at the gate to board the flight, a woman came up to me, clipboard and pen (maybe it was a pencil, I don’t remember) in hand.

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Firebelly News: NFPT Best Workout Face Photo Contest

Firebelly

'The National Federation of Professional Trainers (NFPT), a Lafayette, Indiana-based, organization that has been certifying fitness trainers since 1988, is celebrating its 25th Anniversary this year! We’ve recently helped them launch its Best Workout Face Photo Contest on Facebook to celebrate. NFPT is running a photo contest through April 28 for one winner to receive $500!

News 157
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Taking a Peek at Twitter Analytics

Social Media Marketing

'I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. The request was to share the analysis with you, my readers. Rather than reporting on a third person’s Twitter followers, I thought it might be more interesting (to me, at least) to take a look at a breakdown of my own Twitter followers.

Analytics 164
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How to Get More Google+ Reviews for Your Business

Navolutions

'Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Many people who depend on Google for their livelihoods spend a lot of time and energy trying to predict which additions will be next, but nobody really knows for sure.

Review 138
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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

'“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.” That’s what Lea Ann of Standing Dog said this past week as we were winding down the bi-weekly #measurePR chat, and it was such a great quote that I had to use it to kick off the recap post, as well as in the headline.

B2B 207
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How to Fix Google Analytics to Properly Calculate Bounce Rate

Bill Hartzer

'Google Analytics is broken. Well, at least the way that Google Analytics calculates bounce rate and the average time on site is broken–or at least has a major flaw. Let’s first take a look at bounce rate, and how Google explains it: There is a difference between exit rate and bounce rate. But what we really want to know is bounce rate–how many people really did engage with us on our website.

Analytics 151
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Rise of “Open Business”

Convince & Convert

'Image via BigStockPhoto.com. A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

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Making Presentation Slide Titles Work Harder

Socialized

'Slide titles are often the most overlooked aspect of Powerpoint presentation design, and an area where a little bit of thought can go a long way to improving any presentation. How many times have you seen a slide with a title like "Our Strategy" and thought, "How awesome!"? Slide titles are headlines. Take.

Strategy 124
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What Is An API (Application Programing Interface)?

Josh S Peters

'To read the full article visit Social Media Launchpad -> What Is An API (Application Programing Interface)?

API 158
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Fetching Friday – Resources Mashup & World’s Cutest Frog

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. Enter to Win 1 of 3 Lifetime Memberships to ElegantThemes – Enter to win one of three lifetime memberships to ElegantThemes.

Mashup 124
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Smirnoff: Every Pairing Is Perfect

Convince & Convert

'Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. While many brands showcased their support, Smirnoff stood out in a sea and red and white with a simple, yet meaningful Facebook post: Featuring a mix of martini and cocktail pairings and the text, “Every pairing is perfect,” the post showcased Smirnoff’s support while tying back to the brand.

Issues 135
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The Computer Fraud and Abuse Act

Janet Fouts

'Oh boy, here’s a hot button topic for you. The Computer Fraud and Abuse Act (CFAA) was created with good intentions. When it was passed in the mid 1980′s it was intended to protect us from fraud by making it illegal to use someone else’s password for a social media site, a website or even their computer (even at their request). What’s the big deal?

Committee 115
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Josh S Peters - Untitled Article

Josh S Peters

'To read the full post please visit Social Media Launchpad: Look Past The Hype For Truth, Value, And Reliable Information.

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7 Creative ways to thank someone for sharing your Tweet

Absolute PA

'When someone shares your tweet with others it’s a wonderful thing and not to be taken for granted. By sharing, they are helping you spread your message, exposing you to a completely new bunch of people (and probably brightening your day). Through this act they are endorsing you and raising your profile. How nice is that? So it stands to reason the smart (and polite) thing to do is to thank them.

Twitter 109
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is Facebook Home the Beginning or the End?

Convince & Convert

'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps called Facebook Home that puts the entirety of your Android-powered mobile device through the prism of a photo-centric

Facebook 134
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Bitcoins And The Future Of Business

Twist Image

'Facebook is a license to print money. As far as social media goes and the growth of online social networking, it''s hard not to have Facebook be the first thing that comes to mind when you think of new media, at this point. The company claims well over a billion active users. They generated close to $4.5 billion in advertising in 2012 , and while many were tough on the company in their post IPO performance due to a lack of mobile agility, the company has made some leaps and bound in the past sh

Banking 109
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Consumers seem to like articles over ads

Josh S Peters

'Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements.

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The Ins And Outs Of Online Credit Card Processing

Small Business Mavericks

'If you run a business online, or take credit card payments through your website, then you’ll have to consider information security. It’s the most important concern for online businesses that take payments through their website or another online interface. Why is it so important? Because consumers are concerned about identity theft and credit card fraud.

Process 93
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Which Company is Most Useful to You?

Convince & Convert

'Image from BigStock.com. Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. In this hyper-competitive era, you don’t break through the clutter by shouting the loudest, you get noticed by being truly and inherently useful.

Company 122
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5 Best Practices for Outsourcing Quality Content

Writtent Blog

'Guest post from Pat Owings. Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it. 44% of marketers are currently using some content marketing created by a third party, and 65% of large companies are utilizing outside resources

Content 106
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Last chance to enter the Book A Day Giveaway

Josh S Peters

'Today is your last chance to enter the Book A Day Giveaway on Social Media Launchpad. The last drawing will be at midnight tonight PST!

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Fascinating Perspectives On The Future Of Media

Twist Image

'It''s Friday night. Your week was probably a long one (it was if you were me). Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever. STOP! Stop and watch this 28 minute conversation between Charlie Rose and David Carr. Carr is one of the leading media and culture columnists in the world and he works for The New York Times.

Journal 105
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Is Guest Blogging Right For Your Business?

Small Business Mavericks

'There are two ways to get involved in the guest blogging craze. You can be a guest blogger on someone else’s blog or you can accept guest bloggers for your blog. Let’s talk about some of the pros and cons of that last option. Two of the best benefits for accepting guest blog posts for your blog are: You can take a short break from blogging and still offer quality blog posts for your readers; And you can get residual traffic from the fans and followers of your guest blogger, which is