While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the  Red Tape Roadblock ? Can generic tips apply to more organizational blogs? Yes and no – depending on the company in question, and their willingness to experiment. Here are some ideas for those that might be willing to look at how their organization could use a blog. Work Around the Legal Blocks. Highlighting your great team. MORE >>

Let me preface this post and say that this is meant to be constructive criticism. am absolutely obsessed with customer communication and when an entity fails… I write it up. It is very rare that I am brought to the point of extreme frustration where I write a blog post about a local company. However… it happened yesterday. work at the ExactTarget Guaranty building which is on Monument Circle in Indianapolis (the center of downtown). usually walk down to a local restaurants to grab a quick lunch in between meetings. One employee!! didn’t have the time. No such tool existed. MORE >>

The awesome Debra Askanase of Community Organizer 2.0 just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference. She says, ”during the presentation, I identified four areas impacted by social media: the changing definition of an authoritative news source, the concept of news participators, how news is shared, and the changing news cycle.” Is this a likely future trend?” READ DEBRA’s FULL POST ABOUT THE PRESENTATION HERE. Content Strategy MORE >>

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy. Shopping will never be the same. number of reports show that people rely on mobile every step of the consumer journey. recent Performics survey of 502 U.S, Under pressure. MORE >>

I am expecting a lot from you. suspect you already know this.  I believe content marketing (AKA Storytelling) and social media can transform you and your business.    The only thing you have to do is decide to be the best, not average, not good-enough, but the best. There’s a widening influence gap in the social media space.  The people with the influence are quickly attracting a dominant share of their market.  Everyone else is scrambling for the influential crumbs that are left behind. The only way to compete is to invest the time to be the best.  You might think this is unfair.  It may be.  MORE >>