Sat.Feb 11, 2012 - Fri.Feb 17, 2012

Trending Sources

Facebook Timeline Coming for Businesses

Spin Sucks

Happy Valentine’s Day! have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of this PR stuff. have good news!

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial.

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Google+ Page Tips for Nonprofits

SocialFish

I admit I was a bit skeptical when I got an email from a Google rep offering to help set up a Google+ page for ASHA. mean, god knows I’ve never heard of Facebook offering to help organizations with anything, much less brand pages. Also, I am  still kind of lukewarm on Google+ overall. Kevin showed me a cool way to create and add a photo banner to a page.

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The Social Media Lifecycle [Infographic]

Pamorama

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a new product. If you really want to get results from social media, it begins with creating a process.

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Technology and the New Workplace Currency [Infographic]

SocialFish

Among other findings, the 2011 Cisco Connected World Technology Report revealed: One of every three college students and young employees believes the Internet is  as important as air, water, food, and shelter. The Social Organization Useful Data

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SnapTags vs QR Codes

Puzzle Marketer

A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. They ‘re mostly random dots, squares, or other shapes.

Redefining Public Relations

Spin Sucks

Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. They all are full of corporate, marketing lingo bingo. You say PR. They say, “Oh!

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Why Can’t We Define Public Relations?

SocialFish

[LONG POST ALERT!]. The PRSA has embarked on a mission to redefine and modernize “public relations”  Which I believe is probably necessary – you only have to look at this post on Spin Sucks (one of many on this topic, I am sure) and the ensuing comment discussion to realize that there is mass confusion about what public relations is, especially now, in the age of social media.

My Blog Monetization Experiment

Jason Yormark

That’s an ad over there on the right. Have I succumbed to the temptation of ads on my blog?!?! Well, at least for a bit the way I see it. Consider it a test of sorts, an experiment of which the results I intend to share transparently. Let’s be honest, monetizing blogs is no new secret.  In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts.  If handled well, there’s nothing wrong with it don’t you think? The hard work of those putting great free content out certainly deserves the opportunity to earn a few bucks in the process.

The Ever-Looming Inbox

Spin Sucks

During this week’s Inside PR (yet to be posted), Joe Thornley , Martin Waxman , and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way I do. But email is a problem. For all of us.

Social Media Manager: How People See Me & What They Think I Do

Firebelly

The How People See Me/What People Think I Do meme is the new Sh*t People Say on Facebook. In the fun spirit of this new meme I’ve crafted one of my own. social media manager does a lot, but when I tell people what I do I always get the same reaction, “Oh, so you play on Facebook all day.”

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why this PRSA situation is important.

SocialFish

Here is a comment by Ashlyn Brewer to PRSA’s Spin Sucks post  which responded to public criticism of the PRSA’s final choices for the new definition of PR: “When I graduated from college in 2010, I was excited to work in “public relations.” PR does have an image problem — it DOES need to be redefined, or we risk losing the term all together. Don’t!

L-O-V-E for Social Businesses on Valentine’s Day

Waxing UnLyrical

So… looking through this blog, I realized that this is the fourth Valentine’s Day Waxing UnLyrical’s been around … can I get a W00t?! W00t!!! Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today.

The Trouble with PR Links

Spin Sucks

Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts. . There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the place of an SEO campaign is simply not true.

Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world. This content from: Freelance Social Media.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Paull Young of charity:water on making nonprofit waves in a digital ocean

SocialFish

A quick recap of today’s #SmartCMO chat (2/17/12) with Paull Young of Charity:Water. Lots of great digital marketing lessons from one of the smartest and most social nonprofits. Association Case Studies Featured From the Trenches inboxzero nptech smartcmo

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The chart is populated by share-of-voice readings, so depending on which companies are being talked about most that day, it will adapt. The Klout 50 ranks the most social CEOs in the USA by influence.  Next is now: how the Internet is changing us.

League Of Awesomeness, Volume 1

Jason Yormark

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do.  It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it. Consider this volume 1 of an ongoing series I plan to use to highlight some of these amazing folks.

When is the social curation bubble going to burst? — Tech News and Analysis

gigaom.com

Tech News and Analysis. Events. GigaOM.tv. Research. Apple. Broadband. Cleantech. Cloud. Collaboration. Mobile. Video. gigabarb : How big data can tackle commercial building energy [link]. Pulse. Follow us on Twitter. -->. When is the social curation bubble going to burst? By Bobbie Johnson. 14, 2012, 4:52am PT. Comments. Tweet. You just can’t move for social curation services right now.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Media, Journalism and “The News Will Find Me”

SocialFish

The awesome Debra Askanase of Community Organizer 2.0 just posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association ‘s Winter Conference. The  Guardian  states: “Help the  Guardian  shape the news by talking to our editors and reporters about upcoming stories as we work on them.”

PRSA Response to PR Definition Criticism

Spin Sucks

Today’s guest post is written by  David C. Rickey , chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. With the release of the three final candidate definitions for public voting, and with the winning definition to be adopted by PRSA, more strong opinions now are being expressed. You hate them. Sweet mother of confusing sh*t.”. Public. Build.

Your business needs to be on Google+

Freelance Social Media

It’s been debated whether or not businesses should be utilizing Google+. Most businesses don’t want to bother with another social network, especially one that doesn’t seem to be getting used a whole lot. However, it’s not just any social network. It’s owned by Google, and Google has the most popular search engine in the world. This content from: Freelance Social Media.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. It’s become central to customer engagement and brand awareness. Coke is world’s No. Facebook brand.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? How does one build a community that will give money to a project? Do you just stick it up on Kickstarter and hope for the best? Here are some steps to look at. Understand the opportunities. Monitor them. Amazing. Media.

Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. She’d send them emails with links to blogs they could comment on, tweets for their information, etc. They were ignoring her. CXO’s are busy.

4 Ways To Protect Your Online Content From Thieves

Absolute PA

Not that long ago, I came across a website that had copied one of my blog posts without my permission. It’s not the first time. In fact the site owner thought he was doing me a favour by copying it and adding a small link back to my original when what he should have done was ask me if he could use it (there are 11 ways to connect with me on my Contacts page!). So what about you?