Sat.Feb 04, 2012 - Fri.Feb 10, 2012

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The Difference Between PR and Advertising

Spin Sucks

A couple of weeks ago, Steve Cody wrote “ You Don’t Know Jack About Public Relations ” in his Inc. column. know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. like him. A lot. respect the heck out of him for the agency he’s built in the last 16 years. We are not just publicists.

The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. But here is a small collection of tools that I like to use. TweetStats.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? However one important Pinterest lesson that contradicts all other social networks…do not follow everyone.  I made that mistake and my page pulls up a smorgasbord of wedding, women’s fashion, jewelry, etc. Pinterest Gender Breakdown. definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel.

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers.

A World Gone Social

Learn how companies must adapt to survive.

Is Content More Important than Conversation?

Spin Sucks

Today’s guest post is written by Brian Carter. . I bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media? What’s The Value of Conversation? Few will question the value of conversation.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. It’s how you use it that counts. Social Media

How Some Big Brands Manage Social Media

SocialFish

I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.  As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale.

Vimeo 101

Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. While I’m not privy to all of little league politics (and trust me there are a lot), I’m not naive enough to know they don’t exist. They do. But my philosophy in life with those sorts of things is to just do the best you can with what you get. Work hard, treat people respectfully, and despite all that BS, good things will eventually happen. Giving up or blaming everyone else gets you nowhere.

Team 86

Komen Provides Excellent Crisis Management Case Study

Spin Sucks

So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? It doesn’t matter how you feel about the entire situation. If this were a political blog, it would matter. But it’s not. So we’ll talk communication instead. Komen has a consumer PR agency. Susan G. komen

Why Protecting Your Twitter Profile is a Bad Idea

Waxing UnLyrical

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? My short answer: yes, but that’s not what I was thinking about when I sat down to write today’s post. Because these were the days when we weren’t sure how Twitter was different than Facebook. My M.O. But you get what I mean.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

First official Google deck for nonprofits on how to use G+

SocialFish

Alex Abelin: Google + for Nonprofits. View more presentations from Social Media for Nonprofits. Learn more here – [link]. Implementation

The Super Bowl & Social Media: 5 Must-Reads

Firebelly

It’s been an exciting week for sports (and social media) enthusiasts here in Indianapolis! Below are 5 must-reads on Super Bowl XLVI and social media that we wouldn’t want you to miss. Who Won the Social Media #SuperBowl? Infographic). Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown. Super Bowl Ads That Scored in Social Media. million).

How to Make Your Content Go Viral

Spin Sucks

We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” ” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family. But then, surprise! have a better idea.

The Key Question Marketers Forget to Ask

Conversionation

“What do we want?”. It is the question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper strategy. Define the goals, analyze the best ways to achieve them, determine how to measure success, launch, [.]. Blog Customer-centricity customer-centric Kristin Zhivago touch points

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 use cases for social media and associations

SocialFish

In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment. Social CRM Use Case 2: Socializing educational content for member retention. Social CRM Use Case 3: Optimize and socialize your member services.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Who is actually consuming all of this content?

Advice From One Millennial to Another

Spin Sucks

Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. There’s a low barrier to entry when it comes to providing online marketing services of any kind. Advice From One Millennial to Another. Know yourself.

Social Media in Higher Education

Pamorama

There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has become a challenge.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?  There were tweeters with huge numbers of followers who scored very low on the influence scale.  This is now the exception. phdinparenting. snookca.

Australian Journalists and Social Media Influence

Laurel Papworth

Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. From PeerIndex. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? And more than say, they have to show it in their actions.

Five Skills You Need You Won’t Learn In PR Class

Spin Sucks

In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog , on YouTube , on Facebook , on Google+ , on Pinterest , and on the Arment Dietrich home page (phew!). We’re going to test how much fame and fortune that brings to those of you who dare ask us a question. Which can still be asked by leaving it on our Facebook wall. And now…today’s actual blog post. Learn it.

Interview with Social Media Manager: Hristina Hristova from Acronis

Social Media Citizens

Hristina Hristova is currently working for Acronis as a global social media manager for consumer products. Hristina’s background is in social media and publishing – Hristina was a founding member of Groupon UK , and worked for the social buying giant as a social media strategist. Hristina’s interests include all things digital, web and graphic design, as well as typography.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Heineken Helps You Serenade Your Valentine on Facebook

Firebelly

Heineken is using Facebook in a fun way this Valentine season with their new app – Serenade. How it works. 1. Pick a Facebook friend that you want to ask out. 2. Using the app, you can ask that person out on a date in just four clicks. 3. personalized serenade video (created based on information you provide) is posted on your love interest’s wall. 4. Happy serenading!

Video 53

#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

I doubt you could have missed it by now, but just in case; Tuesday evening the story broke that  the Susan G Komen fund pulled support   from Planned Parenthood across the US. Rumors abound as to why they did it.Some say it was politically motivated. Komen says it was because their policies changed and because Planned Parenthood is under investigation. That post was later removed. click to enlarge.

Social Selling: How to Ethically Reach your Followers and Drive Sales

Spin Sucks

Today’s guest post is written by Kieran Flanagan. . In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do this? By harnessing the power of social selling and driving sales from the inside out.

Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Of all the people you follow on Twitter what percentage have interests or values different than your own? recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. It’s a big deal here). SIDENOTE: That last line made me smile.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Word of Mouth? Viral? Social ? What’s the difference?

Atom Thought

Yesterday while discussing on org structure with a colleague, I came across a topic which propelled me to write this post. While the discussion hovered around social media and viral/ word of mouth marketing-this led to an interesting thought- is viral different than word of mouth and also if viral marketing is a superset of social media marketing. If you ask me I would rather not compare both.

Remix 51

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. It was fun and led to awards, promotions, and raises. What did I do wrong?

Happy Birthday to Me from Jack Bauer

Spin Sucks

Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is. . Hello, my name is Jack Bauer. The rumors are true. love food. Everyone knows I am a bit of a social media “noob” as the pups call it these days.  I do have a Facebook page, and occasionally I’ll post. 

Path's Privacy Problems Aren't Path's - They're Apple's

Stay N' Alive

The world is up in arms about how the mobile application Path, which I covered here as one of the next social networks to watch, has been sending users' phone directory data back to the service. As someone that knows the founders and trusts what they'll do with the data, I didn't give it a second thought, but the concern is valid. I'd like to suggest that the problem isn't Path's though.

How Bloggers Can Create and Use White Papers

Kikolani

This is a guest post by Mitt Ray. white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. To build a mailing list. Blogging

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

As I’ve said many times, I love a good infograph, thus, let’s introduce the  Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying  jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more. Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. What do you think? 2012 Onward Search. social media jobs social media

Seven Steps to Better Media Relations

Spin Sucks

Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro , I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very entertaining to say the least. filter. Enjoy it.

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Waxing UnLyrical

“Want to succeed in social media? Be authentic.” ” Are you tired of hearing this? Truth be told, I am, a little. But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses. Also a terrific read.

Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. little over two years ago, I spoke on a panel with Jason Falls and Jeremy Epstein at GrowSmartBiz Conference in Washington D.C. Thanks to Shashi Bellamkonda for making that happen). It was my first interaction with Jeremy – I started reading and following his work. Now I read his blog more often than any other marketing blog. Prius.

Got Video? Enter the DoGooder Nonprofit Video Contest!

SocialFish

Are you a nonprofit?  . Did your organization create impactful videos in 2011?  . Do you want your organization to be recognized for making great videos and win incredible prizes?  . Do you remember how awesome the videos were last year? Perfect. The 2011 DoGooder Nonprofit Video Contest   is taking submissions starting February 1st. You can submit your videos from February 1st until February 29th.

Video 43

The Death Of The Unconference

Twist Image

Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that word has been used so poorly by so many groups that it seems to have all but disappeared. In short: calling your conference an "unconference" just to sound young, hip and with it, actually makes you sound old, out-of-touch and stupid. Your conference is not an unconference if. There is a pre-set agenda. The organizers decide on the agenda.

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