SocMed Sean

APRIL 28, 2017

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

Social Media 210

Social Media Advertising Issues Products 210

Pam Moore

APRIL 24, 2017

Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.

Influencer 167

Influencer Industry Content How To 167

Jon Loomer

APRIL 28, 2017

Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems.

How To 156

How To Facebook Metrics Advertising 156

agora pulse

APRIL 27, 2017

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. As with every crowded market, the early players who raised massive VC money dominate the awareness game. They may not offer the best user experience or the best features but they keep attracting users who can’t afford to really try everything else and pick the leaders.

Social Media Management 125

Social Media Management Social Media Tools HootSuite 125

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Social Media

Meltwater

APRIL 22, 2017

Creating a good reputation takes time and effort and it can be something that’s lost… Read More.

Reputation 156

Reputation 156

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.

Influencer 167

Influencer Brands How To Marketing 167

Social Media Marketing

APRIL 27, 2017

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18: Lets's jump into them: Content Marketing: Content will always

Trends 117

Trends Strategy Marketing Advertising 117

Ignite Social Media

APRIL 25, 2017

Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus. Consumer habits show that warmer weather inspires shopping, especially on food, drink, entertainment, and home improvements — that means these are big months for many brands.

Social Media 116

Social Media How To Retail Travel 116

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!

Influencer 166

Influencer Tips Marketing Training 166

Meltwater

APRIL 23, 2017

If your brand does any digital marketing, it may seem like using hashtags is essential… Read More.

Hashtag 153

Hashtag Brands Marketing 153

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Ari Herzog

APRIL 27, 2017

My adventure began six years ago. I resisted online streaming for a long time. I liked my digital cable channel lineup. I borrowed movies from friends and checked out DVDs from the library. My final motivation was that my Comcast promotional package was about to expire and I’d have to pony up $100+ a month to keep my entertainment lifestyle. Recalling that my one-year-old Amazon Prime membership included access to a service called Amazon Instant Video as a competitor to Netflix, I quickly

Cost 107

Cost Startup Library Research 107

Ignite Social Media

APRIL 27, 2017

The BIG Ignite Mystery Trip has finally come and gone, and I’ve been tasked to somehow summarize this amazing trip. Where to start? With so many memories behind me, this is something that is not easily achieved. So, as I sit here on the plane ride back, while my coworkers sleep, I will attempt to do just that. Here goes nothing! For starters, we all arrived at our respective airports for the big destination reveal.

Hotels 109

Hotels Sample Samples Travel 109

The Realtime Report

APRIL 22, 2017

Why Email Marketing Is Still Important For Modern Business. With all of the new technologies and methods of communication that are available today, it’s easy to take email for granted. However, billions of emails are still sent and received every day and it is one of the most important communication tools modern businesses have at their disposal.

Marketing 102

Marketing Cost Mobile Campaign 102

Buffer Social

APRIL 26, 2017

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — can be an extremely valuable exercise.

Social Media 111

Social Media Class Marketing Social Media Management 111

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Social Media

Oktopost

APRIL 25, 2017

By the time you finish reading this sentence, 9,000 photos will be shared on Snapchat. That’s unbelievable! I remember when Snapchat first launched in 2011, people judged it too quickly, undermining its photo-disappearance and treating it as another gimmick for teenagers.

Content 105

Content Marketing Engagement Social Media 105

Ignite Social Media

APRIL 27, 2017

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. 1) Innovations in Augmented Reality through Camera Effects.

Social Media 108

Social Media Facebook Virtual World Marketing 108

Razor Social

APRIL 27, 2017

Have you procrastinated about creating video content for YouTube? Or… …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time. My excuse was not having enough equipment so I kept buying microphones, gadgets, lights and more.

Process 104

Process YouTube Products Video 104

Buffer Social

APRIL 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. But how does the Instagram algorithm work? In this post, we’ll break it all down for you.

Instagram 111

Instagram Feed Feedly Posterous 111

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Meltwater

APRIL 26, 2017

Forecasting ResourcesThough the discoveries can be vast, when you think about it, there are only… Read More.

Resources 118

Resources Communities 118

Ignite Social Media

APRIL 24, 2017

Snapchat and Instagram have recently released new features, while YouTube expands live broadcasting to channels with 1K subscribers. All that and more in this week’s Social You Should Know. Snapchat Snap to Store, New Lenses. Snapchat recently released a new feature called Snap to Store. The feature will allow advertisers to determine how much of their Snapchat campaign is resulting in customers being driven to their brick and mortar establishments.

Instagram 94

Instagram YouTube Advertising Conference 94

Unmetric

APRIL 25, 2017

Social media is a great place to be in for brands in 2017. With more people logging in multiple times a day, there’s no better medium to reach the wi-fi enabled. And that’s exactly what brands from the QSR industry in India did. In this report, we take a look at the social media landscape of quick service restaurants and take a deep dive into the performance of 15 brands.

Social Media 89

Social Media Delicious Publishing Instagram 89

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.

Instagram 111

Instagram Video Feed Feedly 111

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Meltwater

APRIL 27, 2017

Sales teams and PR professionals have more in common than most people might think.We all… Read More.

Team 122

Team How To 122

Audiense

APRIL 25, 2017

Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. As the platform’s capabilities have grown and new features added, the learning curve for new and even experienced Audiense customers has become more challenging. Finding and discovering product features has been as one of the biggest hurdles in getting to grips with the Audiense platform.

Comparison 86

Comparison Analytics Analysis Features 86

Janet Fouts

APRIL 28, 2017

In their continuing effort to grow video use, and especially live-stream on Facebook pages, the platform just added a way for you to have live-streaming guest posters on your page! That’s pretty cool if you want to grow your audience significantly through videos from like-minded people or pages. To get started, you’ll need to give […].

Posterous 71

Posterous Facebook How To Video 71

Stay N' Alive

APRIL 27, 2017

Facebook Evergreen Ads? One of my favorite Facebook ad techniques to build leads that I like to use for clients is to initiate “Evergreen Ads” These are ads that appear within the funnel based on certain actions visitors of me or my client’s websites take. These follow a specific, programmed behavior, and after testing repeat over and over again based on actions users take in the funnel.

Facebook 85

Facebook Newsletter Proposal Campaign 85

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Social Media

Meltwater

APRIL 28, 2017

When you're working on case studies, getting the customer interview exactly right is the hardest… Read More.

Case Study 114

Case Study Study Tips 114

Ari Herzog

APRIL 27, 2017

My adventure began six years ago. I resisted online streaming for a long time. I liked my digital cable channel lineup. I borrowed movies from friends and checked out DVDs from the library. My final motivation was that my Comcast promotional package was about to expire and I’d have to pony up $100+ a month to keep my entertainment lifestyle. Recalling that my one-year-old Amazon Prime membership included access to a service called Amazon Instant Video as a competitor to Netflix, I quickly

Cost 70

Cost Startup Library Research 70

Devumi

APRIL 26, 2017

Whether you are a job seeker or an employed professional, LinkedIn is an effective and useful platform for connecting with, and attracting, potential recruiters and clients. But the platform’s effectiveness depends on how well you use it. In this post we will see some common LinkedIn fails that you should watch out for and avoid […]. The post LinkedIn Fails And What You Can Learn From Them appeared first on Devumi.

LinkedIn 68

LinkedIn Platform Resources Social Media 68

Janet Fouts

APRIL 27, 2017

Listen to the Inside Shift Podcast with Emma Bell and learn how mindfulness has impacted my life and my business for the better.

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Meltwater

APRIL 25, 2017

Fake news is a real problem — and not just for journalists.Look no further than… Read More.

News 107

News 107