Pinterest is NOT a social network! + tips for rocking Pinterest for Biz!

a Pinterest is NOT a social network! - This statement came straight from the horses mouth at Social Media Week London. I sat in on the masterclass session presented by Pinterest UK, here's some of those top tips, i've created them for you in shareable images!

 

Pinterest is NOT a social network! Pinterest is about planning for the future such as holidays or decorating rooms, even what am I making for dinner tonight but it's not realtime

 

 

 

 

b

 

2/3 of pins are by brands! Pinterest really lends itself to brands, pinners are looking to pin things for future purchases and aspirational products.

 

 

 

 

 

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Ensure your pins click thru to relevant content When a pinner clicks on your pin they want to be taken to futher information such as blog or product sales page.

 

 

 

 

 

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Think like a pinner: Think is this pin or board useful? Would a pinner save this content?

 

 

 

 

 

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Create boards with 40+ pins Scrolling through boards on pinterest is hugely satisfying but when there isn't much content to scroll through it can leave the pinner/viewer feeling a bit underwhelmed.

 

 

 

 

 

e

 

Properly label your boards We tend to be a little quirky with the titles of our boards and forget that we need to be discovered, ensure you properly label your board with what is on it. i.e - 'Blue front room ideas' instead of 'blue and beautiful'

internet marketing, Just for fun, Marketing, PinterestLucy HallComment