Jason Yormark
JUNE 17, 2015
The March Madness Tournament is one of my favorite sporting events of the year. Not because basketball is really my favorite, but because of all the sporting events in the world, it’s the one event where anything is possible. Upsets. Seeing lower seeds beat the odds and moving on is incredible to watch. Smaller schools not given much of a chance that fight and claw their way to victory over seemingly impossible odds.
Waxing UnLyrical
JUNE 19, 2015
Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.
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Firebelly
JUNE 15, 2015
I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! By the end of the month iPhone and iPad users (coming soon for Android and desktop) will be able to purchase more than 2 million products just by the touch of your pinning fingers.
Buzz Marketing for Technology
JUNE 17, 2015
This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation.
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The Social Media Incubator
JUNE 16, 2015
photo courtesy: Getty Images. Think outside the…inbox? Approximately 53 percent of email opens occur on mobile devices. This is leaving many searching for the best app to manage their email on their mobile device. For many iPhone users, Apple’s iOS mail app can get the job done. However, it doesn’t offer a lot of management or control users crave for their apps.
Waxing UnLyrical
JUNE 15, 2015
Good morning from the West Coast! Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Why did I leave again…? Never mind… With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup. 1.
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Rebekah Radice
JUNE 15, 2015
Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Why? Because images create the most engaging social media posts. But don’t just take my word for it. Visual marketing statistics prove it: Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
Bill Hartzer
JUNE 18, 2015
By now, I’m pretty used to getting spam on LinkedIn , as I get it at least several times each week. But now, it seems as though the sales spammers are now targeting Google Plus, and somehow sending unsolicited sales spam that show up as notifications on Google Plus. Here’s the latest one, that I received just today. I have scratched out the name of the person and their company and URL, but you get the idea.
Social Media Network Marketing
JUNE 13, 2015
The #HashTags widespread use began with the Social Media Platform Twitter. Since then it has extended to other Social Media Platforms. In 2007, developer Chris Messina proposed , in a Tweet, that Twitter should begin 'Grouping Topics' using the 'Hash' Symbol. Initially Twitter had rejected the idea. But in October 2007, Citizen Journalists began using the HashTags of #SanDiegoFire, at Messina’s suggestion, to Tweet updates on a series of forest fires in San Diego.
Small Business Mavericks
JUNE 19, 2015
It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.
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Devumi
JUNE 19, 2015
The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. When your video reaches this page you know that you have not only connected with your Vimeo audience, but with some of the most knowledgable and discerning people around – the Vimeo staff members themselves! It doesn’t […]. The post How to get on the Vimeo Staff Picks List – With Examples!
Twist Image
JUNE 19, 2015
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need to think about. Deeply. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it).
Koka Sexton
JUNE 19, 2015
Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea. Scope the document (# of pages, resources needed). Create a draft. Get feedback and iterate. Produce final product.
Small Business Mavericks
JUNE 17, 2015
Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your health from declining or to keep your health up to speed. Well, your online health is no different. From time to time, you need a check up.
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Devumi
JUNE 19, 2015
The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. When your video reaches this page you know that you have not only connected with your Vimeo audience, but with some of the most knowledgable and discerning people around – the Vimeo staff members themselves! It doesn’t matter what genre you’re in, all types of Vimeo videos make the Staff Picks list: music videos branded content cartoons documentaries horror drama comedy And on a
Twist Image
JUNE 19, 2015
It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher. Hugh is an old school author and book worm with a penchant for technology.
Absolute PA
JUNE 17, 2015
There’s something we all use that could be stopping you from being as productive as you could be. Something so everyday you might not even recognise the time spent on it as the black hole that it is…guessed what it is yet? The culprit is EMAIL. Total freakin’ time suck. You know what it’s like – you want something from your team that’s attached to an email, so you pop in there “really quickly”.
Small Business Mavericks
JUNE 19, 2015
It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.
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Danny WhatMough
JUNE 18, 2015
This afternoon I spoke on a panel at FutureComms15. The topic was PESO – paid, earned, shared and owned media. My argument was simple – in this new digital age, paid media makes so much sense from a PR standpoint, I think there is no reason why it shouldn’t be part of all campaigns and programmes. SEO, a missed opportunity. I believe the PR industry missed out on the opportunity presented by the growth of SEO (and still has in many places).
Twist Image
JUNE 15, 2015
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.
Lucy Hall
JUNE 16, 2015
In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. According to a recent annual small business and social media survey taken out by Social Media Examiner: Facebook Dominates Small Business Social Media Marketing with a massive 93% of survey respondents saying they use Facebook for business marketing.
Amy Porterfield
JUNE 18, 2015
You know me–I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system. So today, I’m going to walk you through my project management system, line by line. This is one I’ve spent hours mapping out with […]. The post #62: How to Create a Project Plan for Your Next Promotion appeared first on Amy Porterfield | Online Marketing Expert.
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Waxing UnLyrical
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. But how do they do this effectively? In order to be effective, brand content must be mapped to business objectives and be appealing.
Twist Image
JUNE 14, 2015
Episode #466 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in tough times for advertising. Yes, it's still a critical component of our economy and a very effective way to reach, connect and build loyalty. There's just so much of it. We have moved from a scarcity model to an abundance model in a very short time.
Lucy Hall
JUNE 14, 2015
In this post I will give you 3 quick ideas to help you boost conversation and get more Facebook page engagement. The problem: You've had a Facebook page for sometime and in the good old days you didn't have to do that much to generate conversation. But now people's attentions are being split everywhere and Facebook's elusive algorithm has changed and is always changing.
Amy Porterfield
JUNE 19, 2015
Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has a platform. Maybe you have a business with […]. The post #63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas appeared first on Amy Porterfield | Online Marketing Expert.
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Jon Loomer
JUNE 16, 2015
One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. These people all know the brand, so they’re likely to engage positively. But if you don’t have any of these things, how do you build a brand?
Twist Image
JUNE 19, 2015
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
ProBlogger
JUNE 18, 2015
Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air! If you’re one of them, I would highly recommend you spend a few minutes today listening to the first 20 or so minutes of this podcast by Tim Ferris who outlines how he’d build his audience if he were starting from scratch today (note: the rest of the podcast answers other questions which are good but less relevant for bloggers).
ProBlogger
JUNE 14, 2015
This is a guest contribution from Dennis Rundle. Black Hat SEO practices have been going on for years without any signs of slowing down. Regardless of the efforts Google makes with the purpose to stop black hatters from attacking vulnerable websites, these tactics haven’t become obsolete. Black Hat SEO practices are usually performed with the purpose to trick search engines.
Twist Image
JUNE 19, 2015
So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be more efficient than Google AdWords in terms of hard core conversion to sales? YouTube. How can TV advertising be more efficient than running a video ad in a pre-roll that can be so well targeted on YouTube , or a myriad of other online video channels?
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