Jason Yormark
JANUARY 7, 2015
'After realizing I was spending over $200/month on my cable bill, I finally reached a point where I had enough and cutting the cable cord was in play. Even though I loved being able to watch what I wanted, when I wanted it, I just didn’t find myself doing so often enough to justify the expense. So despite my anxiety, I cut the cord. Cut it without even thinking about what my backup plan was going to be.
Mindjumpers
JANUARY 9, 2015
'When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Social is Local. An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook commu
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Waxing UnLyrical
JANUARY 9, 2015
'Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right? You’re making a conscious choice to invest the bulk of your waking hours (and perhaps some of your dreaming hours as well) into a certain type of activity, at the expense of others.
Freelance Social Media
JANUARY 8, 2015
'Andrew Watts from the University of Texas in Austin published an article on Medium.com about where peers his age congregate online. For marketers out there that are trying to connect with the younger generation his article is quite helpful. Here’s a summation of what he said: Everyone has Facebook but not many are using it all the time. It’s used to find friends and for it’s group functionality.
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Convince & Convert
JANUARY 4, 2015
'What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle.
Saying It Social
JANUARY 7, 2015
'In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out! The post A Cashless America appeared first on.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Freelance Social Media
JANUARY 7, 2015
'While things start to pick back up after the holidays, it is a good idea to take inventory on your online marketing and social media presence. Are you using the right social media tools? And, are you effectively using them? Create a list of your social media profiles and how often you utilize them. Look into more efficient ways of using them by utilizing tools such as Hootsuite or Sprout Social.
Convince & Convert
JANUARY 7, 2015
'You’ve thrown your pen again. Take a breath, but don’t be worried. You’re wondering why everyone else is seeing success by gaining comments, readers, and subscribers, and you know content is king, but what you may not know is that context is its kingdom. Here on the Convince and Convert blog, one understands why this is such a successful medium for great content.
Ari Herzog
JANUARY 9, 2015
'Here are some thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away. That other phrase, “One person’s junk is another’s treasure” is more apropos.
Waxing UnLyrical
JANUARY 5, 2015
'Happy New Year! I hope everyone had a safe and fun holiday. Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) today’s roundup follows suit. Image: Steve Harris via Flickr, CC 2.0. 1. 5 Shifts to Fix Your Social Media Metrics.
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Small Business Mavericks
JANUARY 9, 2015
'Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess takes us into his thought process and the steps used to analyze what is happening. This is an invaluable post, because he does give valuable insight and helpful advice.
Convince & Convert
JANUARY 8, 2015
'Image via Big Stock Photo. Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will.
Bill Hartzer
JANUARY 3, 2015
'Google is shutting down Open ID 2.0 and migrating Open ID 2.0 to the Google Plus Sign-In. Open ID 2.0 and Google Plus Sign-In is a way that allows website owners to let their users log into their website using their Google account credentials. Shutting down Open ID 2.0 and migrating to Google Plus Sign-In is further proof that Google Plus is really here to stay.
Ari Herzog
JANUARY 3, 2015
'“Books are the aqua vita of the spirit; they form a kind of background radiation against which I measure my life and my endeavors. They buck me up when I’m down, inspire me out of torpor, galvanize me when I am ready to walk the fire.” – James O’Reilly, co-founder of Travelers’ Tales. I believe this sentiment is lost in today’s electronic age.
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Small Business Mavericks
JANUARY 8, 2015
'An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. I have to agree. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately.
Convince & Convert
JANUARY 7, 2015
'Are your skills massively in demand in 2015? (watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.
Bill Hartzer
JANUARY 9, 2015
'From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. I’m personally speaking in two separate sessions, and will be attending the conference all week. As with a lot of conferences that I’m attending and speaking at, I go through the list of speakers and hand pick a list of them that I think you should definitely not miss.
Ari Herzog
JANUARY 6, 2015
'I will always remember Graduation Day of 1986. It was the day Dad picked up on my last day of fifth grade, drove me to the State House, and we had tea and cookies (I drank milk) with the Governor. It was the day Michael Dukakis could have done a million things for Massachusetts but he met with an 11-year-old kid. Dad won the privilege of this conversation in a silent auction.
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Small Business Mavericks
JANUARY 5, 2015
'You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product.
Convince & Convert
JANUARY 6, 2015
'Image via BigStockPhoto.com. When it comes to lead generation, you’ve probably got your bases covered with digital ads, SEO optimization, and lead generation. But what if your competitor’s customers could become yours ? No, we’re not talking about poaching their satisfied clients. But what if you could introduce yourself to those already looking to leave your competitors?
Saying It Social
JANUARY 9, 2015
'Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.
Buzz Marketing for Technology
JANUARY 5, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!
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Small Business Mavericks
JANUARY 7, 2015
'This is the time of year when the International Consumer Electronics Show gets a lot of media attention, and rightly so. It’s the chance for the world to see what these tech companies have been diligently developing in hopes of being the next big thing. But many of these things don’t make much of a splash in real life. Why is that so, and how can we learn from the next big thing in gizmos when it comes to our marketing strategies?
Convince & Convert
JANUARY 9, 2015
'Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. The stores are the IKEA of outdoor retail; they are a destination in an of themselves.
Devumi
JANUARY 9, 2015
'Twitter video hosting has officially kicked off for a select group of verified users. This exciting development is a move by Twitter to help keep users on its service. Why only ever allow people to share links that send them away YouTube, owned by Google, when they have the ability to keep people on their service? With shareholders expecting Twitter to turn a profit, Twitter video hosting may just be the move that does it.
Writtent Blog
JANUARY 9, 2015
'Image source. Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 tried-and-true Tweet writing formulas that really change everything: 1: Command Action.
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Small Business Mavericks
JANUARY 6, 2015
'You would think that sophisticated search engine algorithms would be able to differentiate between similar URLs like. “ [link] . and [link] . and [link].” You’d be wrong. That example is taken from Google’s Duplicate Content advice, and it would be good to refresh your memory about the subject before starting in on a content audit.
Convince & Convert
JANUARY 7, 2015
'Are your skills massively in demand in 2015? (watch video to see me recording in the freezing outdoors because Amish carpenters were framing my new basement home office). Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. Number one was big data analyst. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.
Twist Image
JANUARY 8, 2015
'The consumer is changing. This used to be a platitude. Correction. It''s a marketing parlour trick to say that "the consumer has changed." It''s a parlour trick, because the more professional marketers say this, the more latitude they may be given to try new, untested and unknown things. It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. and there are always some of those.
Writtent Blog
JANUARY 5, 2015
'Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry.
Myrland Marketing
JANUARY 6, 2015
'Send to Kindle I was reading an article on Inbound Marketing Myths on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important. Hubspot simply defines Inbound Marketing like this: “Inbound marketing is the holistic practice of earning traffic, turning that traffic into leads, and turning leads into sales.”
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