Waxing UnLyrical
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.
SocMed Sean
MARCH 22, 2013
Social Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Agree? Disagree? Would love to hear your thoughts! Cheers! –Sean.
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yMarketingMatters
MARCH 19, 2013
This is “Part 1? of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. “Part 2? will published soon. Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for the social media.
Direct Marketing Observations
MARCH 21, 2013
Check out this image. . Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated: I’m not suggesting that influencer outreach is useless or should be a
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Waxing UnLyrical
MARCH 22, 2013
Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.
Buzz Marketing for Technology
MARCH 20, 2013
Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Akamai Marketing
MARCH 22, 2013
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Waxing UnLyrical
MARCH 21, 2013
I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Perhaps I should feel smug that my opinion is apparently worth so much to so very many people, that they all want a piece of my grey matter.
Mindjumpers
MARCH 20, 2013
'As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Measure your pins. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the plat
Firebelly
MARCH 17, 2013
Happy St. Patrick’s Day! Check out these three must-reads on how your brand can celebrate it. 5 Great Green Social Media Tips for St Patrick’s Day. By Muhammad Uzair St Patrick’s Day is just around the corner and for many, so are pints of Guinness, shamrock hats and a bit of the craic. We’ve compiled some tips for Paddy’s Day that allows your social media to shine when everyone else is having a grand old time.
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Akamai Marketing
MARCH 19, 2013
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Waxing UnLyrical
MARCH 19, 2013
I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice.
Josh S Peters
MARCH 19, 2013
It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually. First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. The second is that I have a new project brewing that will be launching soon and I’ve been spending a lot of my free time setting everything up, doing the design, etc.
Kikolani
MARCH 18, 2013
This week, I had the privilege of taking a new Twitter tool for a spin. Nestivity (currently in beta) takes your Twitter engagement to a whole new level by encouraging people to engage in conversations and making those conversations easy to follow by placing them in a threaded discussion form. Benefits for Bloggers. While the tool was developed with brands and businesses in mind, there are lots of benefits for bloggers as well. 1.
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Convince & Convert
MARCH 19, 2013
Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Manage Your Relationships More Efficiently With Nimble.
Waxing UnLyrical
MARCH 20, 2013
I hate paywalls with a passion. I’m disclosing that upfront as I’m really unable to be unbiased about this particular topic. Paywalls can reduce the number of people visiting your website , potentially, even driving them to your competitors. I won’t argue that everyone should scrap paywalls; after all, you’ve always had to pay to pick up the Sunday paper.
Adam Sherk
MARCH 19, 2013
In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Time is Doing Well Online. One is that among the news magazines examined Time.com has the largest online audience by far: Despite this it didn’t make the list of top news sites by Facebook interactions, as rated by NewsWhip: So there are apparently opportunities for further growth there.
Akamai Marketing
MARCH 22, 2013
'Tweet “How can I get Twitter followers fast?” Doing it organically. It’s so… Boring. Hard. Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands buy Twitter followers. Lately, in conversations about personal branding, this opportunity seems to be making a resurgence. Here’s the quick answer to question above: there’s no easy way.
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Convince & Convert
MARCH 20, 2013
This article for me is part sharing what I know about digital marketing tools and part love letter to three companies that really deserve your business. Each of these businesses are, in equal parts, inspirational and invaluable to me. Each of them I’ve used for years and am proud to write about and evangelize to all of my friends, colleagues and clients.
Bill Hartzer
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to Standing Dog’s latest blog post , the Easter Bunny could not be included in a recent press release due to the fact that the Easter Bunny is “parodic” The popular press release distribution service recently contacted Standing Dog Interactive in regards to a pending press release that dealt with an Easter brunch.
Social Media Strategery
MARCH 21, 2013
What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.
Kikolani
MARCH 22, 2013
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into c
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Convince & Convert
MARCH 18, 2013
Image via BigStockPhoto.com. Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. But if you have a large content program, you know that creating amazing content is only half the battle. You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel.
Social Media Network Marketing
MARCH 20, 2013
While Social Media is a great platform it is a sensitive as well for your Brand and Business. Social Media is part of your Marketing. It may not show immediate returns however it is definitely an investment to reap rewards in the future. The whole area of Marketing is based on trial and improvisation. Feedback and addressing issues is the core of Marketing effort.
Small Business Mavericks
MARCH 18, 2013
If you’re concerned that the demise of Google Reader will kill your blog, rest your eyes. I doubt that’s going to happen. In fact, I’m confident that it won’t – especially if you do these three things to increase your blog readership right now. Don’t wait. If you’re not already doing these three things, then you should start doing them right now.
Twist Image
MARCH 20, 2013
How is your career going? How is your life going? Do you lead a charmed life? Do you wish that every day was Groundhog's Day? Are you, literally, sucking the juice out of every day and accomplishing everything that you had hoped to accomplish? My guess is that there are very few people who can truly make these claims of unbridled glee. We live in an anxiety-riddled society, where even the people we look up to as the top performers suffer from the same stress, fears and concerns that the rest of
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Convince & Convert
MARCH 22, 2013
Alix Hart, Best Buy @trahla. Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
Writtent Blog
MARCH 19, 2013
Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example. But like business blogging, newsletters for business sometimes have a bit of a learning curve. If you’ve been wondering how to write a newsletter, [.].
Small Business Mavericks
MARCH 19, 2013
Google likes to help new webmasters. That’s why they recently published a PDF document that is a one-page cheat sheet for beginning webmasters to help them learn the basics of search engine optimization. These few suggestions Google offers won’t guarantee your website a page 1 ranking, but they do give you the basic run down on what Google is looking for from websites.
Twist Image
MARCH 20, 2013
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have the same habit that I used to have. I used to have a folder in my email called "To Be Read." This way, I could shuttle those many e-newsletter over to that folder and get to them when there was a moment to read.
Koka Sexton
MARCH 20, 2013
Leveraging social media to connect with prospects and customers in a meaningful way.With the ultimate goal of leveraging the network togenerate leads and build a sales pipeline while accelerating sales cycles. It seems like every week a new research paper or set of statistics is coming out that adds more validation to the art of Social Selling. One of the most compelling statistics I have seen on the topic of social media and sales is “65% of businesses are already using social media in t
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