Sat.May 08, 2010 - Fri.May 14, 2010

Trending Sources

Location is important for your Contact Center too!

Buzz Marketing for Technology

Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This! Digg this!

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

This is a guest post by Hugo Guzman. So here's the scenario: A potential client reaches out to your agency. They are interested in this new “social media” thing but haven't actually dipped their proverbial toes in the social waters yet

Social Media: Tracking Its Exponential Growth [Stats, Video]


Social Media: Tracking Its Exponential Growth [Stats, Video]. Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the

Video 31

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. The social network launched roughly 6.5 million of these when they first launched. In theory these pages should be a good thing for companies. The

A World Gone Social

Learn how companies must adapt to survive.

More Trending

Why I Want to Delete My Facebook Account

Ari Herzog

In five words, I am tired of Facebook. I am tired reading that John is now friends with Cindy and James. I am tired reading that Suzanne likes this band or that company. I am tired reading that Andrea is going to an event in two weeks. I am tired reading that Bruce is planting a garden. Maybe I’m jaded. sync the accounts today, and it’s odd to find someone not a Facebook user.

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Five Things to Do About Facebook Privacy Other Than Closing Your Account


Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base. It is statistically insignificant. Under the “Account&# tab on the top right of your screen is a “Privacy Settings&# link.

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. As Ray puts it,  “Marketers must view their customer service organizations as a key component in brand-building efforts&#. How does your organization shape up?

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. An exit event pre-shutdown. shudders*.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

My Five Preferred Kinds of Tweets

Geoff Livingston

I get asked a lot how to Tweet. Sometimes it’s important to get over the early adopter attitude about not talking about use, and just share what you do. So this primer on how to tweet is based on my personal style and experience on Twitter. After three plus years on Twitter, it’s my belief that a balanced diet of tweets is essential to success. It’s social media, not PR Newswire.

Top 10 social media, marketing and pr links from last week

Gemma Went

Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs at events from sea to shining sea, I've fallen into the habit of repeating myself. While my social media speaking engagements vary enough

Five outcomes of the social media (r)evolution

Social Media Citizens

The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact for marketers and companies is huge. For marketers, this evolution constitutes an enormous opportunity

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Children and Facebook-15 links to Help Parents Learn

Direct Marketing Observations

This is where my head is at right now. I’m listening to the pushback from Facebook users and parents who are concerned about Privacy. I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Stay tuned for the wiki. hope it helps. Facebook: Children evade social websites’ age limits.

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

It's no secret that one-man blogs can make a lot of money. Steve Pavlina makes over $100000 per month with his; Darren Rowse had an estimated $300000+ month

Social media: how to handle feedback | Sherrilynne Starkie

Sherrilynne Starkie

Not all ReTweets are Created Equal


If you're new to Twitter, you probably have no real concept of retweeting (commonly seen as RT) and what that can mean for your success and fun on Twitter.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

On Trust and Children in Social Networks

Direct Marketing Observations

So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? text back. She better not be&#. As I’m waiting for her to emerge from the dugout, I decide to call my wife who is in Ohio for the weekend for my nephew’s first communion. Dozens.

Fetching Friday – Resources, Dofollow Updates & Go Daddy


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Dofollow blog directory updates, and a bit about what I think of Go Daddy after the recent malware attacks. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Blogging / Writing. Are you motivated enough to take your blog to the next level. How to maximize your time writing articles. sure fire SEO tips for bloggers and structuring your blog for SEO. Does your blog provide value to your readers ? ways to improve your blog’s credibility.

Did You Give A Social Media Party & Forget To Invite The Guests?

Diva Marketing Blog

Congrats! you've launched your social media initiative and you did it the right way.   7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture.  2. You understood the impact the social web will bring to your enterprise. 3. You created a strategy that includes objectives, goals, measurable results. You've integrated it into your overall plan.  4. You wait.


How to Drive Traffic from Twitter using @Anywhere


How to Drive Traffic from Twitter using @Anywhere How to Drive Traffic from Twitter using @Anywhere @Anywhere is a new set of widgets (or plugins) from


Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

The following is a guest post by Shala Byers. Shala is the creator of Booz Allen's Reverse Mentoring Program and a good friend of mine. asked her to write

Is word-of-mouth marketing always equally efficient?

Social Email Marketing

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

I was reading Boston Globe columnist Alex Beam's piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad


Myrland Marketing

A few times a week, I write short marketing words of advice called Myrland Marketing Moments. This morning's Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. First up is an email I received last month from Markus. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. replied: Hi Markus, Are you a person or a press release?

The integration of email marketing and other media: examples

Social Email Marketing

Not Responding to Alarms

Justin Levy

tungleme Early yesterday morning while walking my dog, Sasha, I noticed a vehicle in my parking lot had been vandalized. The car was sitting on two slowly buckling milk crates and it was missing all four of its wheels