Sat.May 08, 2010 - Fri.May 14, 2010

Trending Sources

Location is important for your Contact Center too!

Buzz Marketing for Technology

Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This! Digg this!

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

This is a guest post by Hugo Guzman. So here's the scenario: A potential client reaches out to your agency. They are interested in this new “social media” thing but haven't actually dipped their proverbial toes in the social waters yet

Social Media: Tracking Its Exponential Growth [Stats, Video]


Social Media: Tracking Its Exponential Growth [Stats, Video]. Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. The social network launched roughly 6.5 million of these when they first launched. In theory these pages should be a good thing for companies. The

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Still Think Social Media Is A Fad?

Justin Levy

A recurring topic seems to be whether or not social media is a fad. Personally, I'd like to think that we're past having to justify whether or not social media will disappear any time soon. But then I interact with my circle of family

Search Engine Optimization Tip: Adding Content to your Web Site

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. How Do You Create Content?

Why I Want to Delete My Facebook Account

Ari Herzog

In five words, I am tired of Facebook. I am tired reading that John is now friends with Cindy and James. I am tired reading that Suzanne likes this band or that company. I am tired reading that Andrea is going to an event in two weeks. I am tired reading that Bruce is planting a garden. Maybe I’m jaded. sync the accounts today, and it’s odd to find someone not a Facebook user.

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Five Things to Do About Facebook Privacy Other Than Closing Your Account


Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base. It is statistically insignificant. Under the “Account&# tab on the top right of your screen is a “Privacy Settings&# link.

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Dave Fleet

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of Nestle and United Airlines. The list makes for interesting reading: You must be proactive: Nestle knew the palm oil/deforestation issue could blow up, but did nothing about it until it did. You must improve customer support: Poor customer service now has the potential to do widespread damage to your brand. As Ray puts it,  “Marketers must view their customer service organizations as a key component in brand-building efforts&#. How does your organization shape up?

Children and Facebook-15 links to Help Parents Learn

Direct Marketing Observations

This is where my head is at right now. I’m listening to the pushback from Facebook users and parents who are concerned about Privacy. I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Stay tuned for the wiki. hope it helps. Facebook: Children evade social websites’ age limits.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 steps to shutting down a social media site

Laurel Papworth

The photo sharing social network is shutting down and, thankfully, they have all undertaken all the key steps to do that sensitively and graciously. Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. An exit event pre-shutdown. shudders*.

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My Five Preferred Kinds of Tweets

Geoff Livingston

I get asked a lot how to Tweet. Sometimes it’s important to get over the early adopter attitude about not talking about use, and just share what you do. So this primer on how to tweet is based on my personal style and experience on Twitter. After three plus years on Twitter, it’s my belief that a balanced diet of tweets is essential to success. It’s social media, not PR Newswire.

Top 10 social media, marketing and pr links from last week

Gemma Went

Time for our weekly installment of the top 10 social media, marketing and pr links from last week. Enjoy. The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In my ongoing quest to have chicken served in every conceivable way, courtesy of banquet chefs at events from sea to shining sea, I've fallen into the habit of repeating myself. While my social media speaking engagements vary enough

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Five outcomes of the social media (r)evolution

Social Media Citizens

The usage of social networks is increasing daily. Clearly, the whole social phenomenon is still far from over. Its impact for marketers and companies is huge. For marketers, this evolution constitutes an enormous opportunity

How to Build a Superblog: Insights from the Technorati Top 10

Viper Chill

It's no secret that one-man blogs can make a lot of money. Steve Pavlina makes over $100000 per month with his; Darren Rowse had an estimated $300000+ month

On Trust and Children in Social Networks

Direct Marketing Observations

So I’m at my 12 year old daughter’s softball game last Friday night and as the game is concluding I reach for my cellphone and I see a text from my wife it reads: Your daughter is on Facebook&# ? text back. She better not be&#. As I’m waiting for her to emerge from the dugout, I decide to call my wife who is in Ohio for the weekend for my nephew’s first communion. Dozens.

Social media: how to handle feedback | Sherrilynne Starkie

Sherrilynne Starkie

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Not all ReTweets are Created Equal


If you're new to Twitter, you probably have no real concept of retweeting (commonly seen as RT) and what that can mean for your success and fun on Twitter.

Fetching Friday – Resources, Dofollow Updates & Go Daddy


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, Dofollow blog directory updates, and a bit about what I think of Go Daddy after the recent malware attacks. The Resources Mashup. Here are some of the best articles I have stumbled upon and retweeted on @kikolani this week. Blogging / Writing. Are you motivated enough to take your blog to the next level. How to maximize your time writing articles. sure fire SEO tips for bloggers and structuring your blog for SEO. Does your blog provide value to your readers ? ways to improve your blog’s credibility.


Did You Give A Social Media Party & Forget To Invite The Guests?

Diva Marketing Blog

Congrats! you've launched your social media initiative and you did it the right way.   7 Steps To Social Media Success 1. You aligned your organization's culture with the social culture.  2. You understood the impact the social web will bring to your enterprise. 3. You created a strategy that includes objectives, goals, measurable results. You've integrated it into your overall plan.  4. You wait.

Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

The following is a guest post by Shala Byers. Shala is the creator of Booz Allen's Reverse Mentoring Program and a good friend of mine. asked her to write

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How to Drive Traffic from Twitter using @Anywhere


How to Drive Traffic from Twitter using @Anywhere How to Drive Traffic from Twitter using @Anywhere @Anywhere is a new set of widgets (or plugins) from


Is word-of-mouth marketing always equally efficient?

Social Email Marketing

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

I was reading Boston Globe columnist Alex Beam's piece on his time at Newsweek in the 1970s and this passage caught my attention: For me, Newsweek was like an upside-down journalism school, where I learned an astonishing number of bad


Myrland Marketing

A few times a week, I write short marketing words of advice called Myrland Marketing Moments. This morning's Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor

3 Email Marketing Examples Not to Copy

Ari Herzog

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. First up is an email I received last month from Markus. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. replied: Hi Markus, Are you a person or a press release?

The integration of email marketing and other media: examples

Social Email Marketing

Not Responding to Alarms

Justin Levy

tungleme Early yesterday morning while walking my dog, Sasha, I noticed a vehicle in my parking lot had been vandalized. The car was sitting on two slowly buckling milk crates and it was missing all four of its wheels

Social Media Revolution – A Refresh

Gemma Went

Back in July 2009, Eric Qualman released a great video entitled 'Is Social Media a Fad' which was full of some interesting stats. Well he's now released an update, with some equally good stats that support the use of social media

Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). And I have noticed a difference between the successful ones and the not so successful ones. It comes down to one basic organizational difference …. You know you want to do this and your company needs you to do this.

The role of display advertising in an inbound marketing world.

Social Email Marketing

The Joint Chiefs of Staff 2010 Social Media Strategy | Justin Levy

Justin Levy

One of my areas of interest continues to be how social media is being used by government, at all levels (Federal, State and local), military, and politics. We have seen plenty of examples of how government and politics (sometimes one of

Blogging with Influence in 5 Steps

Ari Herzog

There are many blogs in the world and it is important to be unique to be read. Blogging with influence does not require a specific number of visitors, but is about the number of lives you touch. Here are five tips to become an influential blogger: Content. Your content is you. You are your content. Your content is one of the most important factors for determining your influence. Passion. Authority.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

One of the key benefits of social media that's not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even

Paid brand conversations on the rise: transparency is a myth.

Social Email Marketing

Email Marketing and Social Media: 2 Peas in a Pod

Justin Levy

peapod2.jpg. This was originally posted over on the New Marketing Labs blog. thought you'd find the upcoming webinar useful too so I wanted to share it here. hope that you can join us! Are you desperately trying to figure out where

The Genesis of a Comeback: Calls to Action

Geoff Livingston

Zoetica is engaged in the evaluation of the Case Foundation’s second America’s Giving Challenge. The first case study features Darius Goes West , a nonprofit fighting the fatal genetic disease, Duchenne Muscular Dystrophy (DMD). Perhaps the most compelling part of Darius Goes West’s story is their America’s Giving Challenge comeback, as they were losing in the Challenge.