Sat.Jul 06, 2019 - Fri.Jul 12, 2019

article thumbnail

9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand.

article thumbnail

Why You Need to Start Tracking Instagram Saves Today

agora pulse

On Instagram alone, social media managers are looking at likes, comments , video views, link clicks, profile views, and so much more. One thing I’ve noticed, though, is that there’s a piece of that puzzle that marketers and brands often don’t even realize is missing in their account monitoring: Instagram saves. Saves on Instagram aren’t quite as flashy as big social proof , and they often don’t come in the same impressive numbers as likes or comments.

Instagram 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Dangers of Influencer Marketing

Social Media Today

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.

article thumbnail

How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Guest post by Rodney Laws. Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.

Company 210
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog

Firebelly

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

SEO 172
article thumbnail

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>.

Brands 162

More Trending

article thumbnail

Building bridges between technology and agencies [Interview with Tecmart]

Audiense

If you have read the most recent articles on our blog, you will have seen that we have spoken (and a lot) about the important role that technology plays in the creative process , how it is a key asset for the agencies and consultancies in the marketing and advertising industry , and the innovative role that it plays for brands in their adaptation to the current digital reality.

article thumbnail

Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to capture younger audiences and a move towards private messaging.

Trends 128
article thumbnail

How to Cultivate Lasting Media Relationships

Meltwater

Those who work in public relations are expected to be the best when it comes to honing a message that sticks and moving a reader or viewer to take a… Read More >>>.

How To 137
article thumbnail

Here's How to Solve the SEO vs. PPC Debate in E-commerce

Social Media Today

There are two keys to e-commerce sales: SEO and PPC. Quality SEO helps consumers find your site when browsing online, but PPC campaigns help generate awareness and immediate traffic to your site.

SEO 167
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

The Social Media Hat

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

Instagram 143
article thumbnail

31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover. See the latest Raksha Bandhan posts.

article thumbnail

Instagram: The Perfect Social Networking Platform for Businesses

Social Media Marketing

It has already been discovered that Instagram has been responsible for surpassing both Facebook as well as Twitter in terms of the total number of users who are active. Currently, Instagram is the most preferred social networking platform that most of the businesses use for marketing their business. Instagram is simple, convenient, and user-friendly.

article thumbnail

3 Tips to Help Improve Your Connection with Relevant Brand Influencers

Social Media Today

With influencer marketing on the rise, influencers are also becoming more discerning about their partnerships. If you want to make better connections, here are some tips.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Content Marketing in a Nutshell for Business

Pam Moore

Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but also of humans.

Content 104
article thumbnail

How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. Anyone who’s had classics as Required Reading in their high school English lessons would be familiar with their website. But here’s another thing about SparkNotes none of us ever expected back in high school—they’re really, really good at pop culture references.

Meme 120
article thumbnail

A Reminder That 'Fake News' Is An Information Literacy Problem - Not A Technology Problem

Forbes Social Media

Beneath all “fake news,” misinformation, disinformation, digital falsehoods and foreign influence lies society’s failure to teach its citizenry information literacy: how to think critically about the deluge of information that confronts them in our modern digital age.

News 112
article thumbnail

Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

Social Media Today

Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users.

Comments 168
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

The More, the Merrier: Audiences Are Increasingly Embracing Multiple Social Networks

agora pulse

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. Often in analyses, we see different social networks pitted against each other, with some ascendant and some in decline.

article thumbnail

The Unmetric Certified Analyst Program is now up and running

Unmetric

With the ever-changing landscape of social media, it is highly necessary for social media analysts and digital marketers such as yourself to keep updating themselves to remain relevant. Gone are the days where your only job was to measure social media efforts. Today, I’m sure a major chunk of your work involves quantifying and mining insights from social media in order to drive marketing ROI.

ROI 112
article thumbnail

Google Confirms Apple iPhone Bricking iMessage Bomb

Forbes Social Media

A simple iMessage can turn your iPhone into an unusable brick according to a Google security research project which has just disclosed the methodology behind the attack. Here's what you need to know, and what you need to do next to make sure your iPhone doesn't fall victim to this attack.

iPhone 111
article thumbnail

What's next for IGTV?

Social Media Today

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

Instagram 167
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

How To Apply For An EIN Number Quickly

The Realtime Report

How To Apply For An EIN Number Quickly. When a business owner chooses to apply for an EIN (employer identification number), they improve their position as an employer. After all, business owners need employer identification numbers in order to file taxes for their companies. The IRS does not recognize employers without EINs as business owners. Moreover, you cannot register as a business entity or receive business loans without an EIN.

How To 87
article thumbnail

#271: How to Create a Profit-Driven Lead Magnet to Boost Sales

Amy Porterfield

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve […]. The post #271: How to Create a Profit-Driven Lead Magnet to Boost Sales appeared first on Amy Porterfield | Online Marketing Expert.

How To 100
article thumbnail

3 Marketing Mistakes That Small and Medium-Sized Companies Make (And How To Prevent Them)

Forbes Social Media

For small business marketing, it's all about the customers. But, smaller marketing budgets can lead to significant customer challenges. Kipp Bodnar, CMO of Hubspot, a leading growth platform, shares 3 big customer pitfalls smaller businesses should avoid.

Hubspot 101
article thumbnail

#SMTLive Recap: Using Facebook and Instagram Audience Targeting

Social Media Today

Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.

Instagram 167
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

31 Most Engaging Friendship Day Social Media Posts

Unmetric

Brand marketers use occasions like Friendship Day to capitalize on their social media campaigns. Most brands kick-start their campaign planning even up to two months in advance. A quick look at Discover will clue you in on the different types of Friendship Day posts that worked well for brands in the past. See the latest Friendship Day posts. Cadbury 5 Star.

article thumbnail

What You Need to Know About Facebook’s New Cost Cap Bidding

Ignite Social Media

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. This is the newest addition to the cost control options (Bid Cap and Target Cost) that allow advertisers to directly control the cost of an outcome.

Cost 82
article thumbnail

The Rise Of 'Fake News' Coincides With Society Outsourcing Its Thinking To Algorithms

Forbes Social Media

We no longer actively explore the informational landscape, we passively await the decisions of algorithms to tell us what to read, what to watch, what to share and what to buy.

News 92
article thumbnail

Google's Invitation-Only Test for a New Social Networking Tool

Social Media Today

Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.

article thumbnail

Social Media Experts Share the Instagram Stories Stat They Love Best (and Why You Need to Know It, Too)

agora pulse

Instagram Stories are crazy-popular right now. Brands are cranking them out at an almost frenetic pace—but not everyone’s measuring just how those Instagram Stories are really doing. Savvy social media managers, however, know how vital metrics and reports can be to seeing what works, what doesn’t, and what needs adjusting in their social media campaigns.