Sat.Jul 06, 2019 - Fri.Jul 12, 2019

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9 social media video ideas that engage customers

Sprout Social

The situation is clear: you must create engaging video content on social media. You know you have to draw the viewer in and leave an impression, but there are so many ways it can go wrong. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand.

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Why You Need to Start Tracking Instagram Saves Today

agora pulse

On Instagram alone, social media managers are looking at likes, comments , video views, link clicks, profile views, and so much more. One thing I’ve noticed, though, is that there’s a piece of that puzzle that marketers and brands often don’t even realize is missing in their account monitoring: Instagram saves. Saves on Instagram aren’t quite as flashy as big social proof , and they often don’t come in the same impressive numbers as likes or comments.

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6 Dangers of Influencer Marketing

Social Media Today

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Guest post by Rodney Laws. Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog

Firebelly

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

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What PR Should Know Before Their Brand Takes a Political Stand

Meltwater

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>.

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Building bridges between technology and agencies [Interview with Tecmart]

Audiense

If you have read the most recent articles on our blog, you will have seen that we have spoken (and a lot) about the important role that technology plays in the creative process , how it is a key asset for the agencies and consultancies in the marketing and advertising industry , and the innovative role that it plays for brands in their adaptation to the current digital reality.

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Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. This can be attributed to algorithm updates, the inability to capture younger audiences and a move towards private messaging.

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How to Cultivate Lasting Media Relationships

Meltwater

Those who work in public relations are expected to be the best when it comes to honing a message that sticks and moving a reader or viewer to take a… Read More >>>.

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Here's How to Solve the SEO vs. PPC Debate in E-commerce

Social Media Today

There are two keys to e-commerce sales: SEO and PPC. Quality SEO helps consumers find your site when browsing online, but PPC campaigns help generate awareness and immediate traffic to your site.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The #MindfulSocial podcast with @mckra1g

Janet Fouts

My guest on Mindful Social this week is Molly Cantrell-Kraig. Boy, does this woman have a story! She’s been through the wringer a few times in her life, yet she’s managed to do so much more than survive, she’s thrived. Her new book Circuit Train Your Brain- Daily Habits That Develop Resilience is such a great read. You know by now that one of my favorite topics is resilience and when you bring mindfulness and emotional intelligence into the mix it can be golden!

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7 Must-Know Tips for Effective Influencer Outreach

Social Media Strategies Summit

The rise of influencer marketing was a fast one. 2016 saw the explosive growth of macro influencers and celebrities in marketing campaigns. By 2017, the market saw the need for micro-influencers – those with followings between 10,000 and 500,000. Partnering with micro-influencers became the best practice for brands hoping to get the most “bang for their buck.” Their smaller followings were more engaged than their macro counterparts, but their rates were often much more affordable.

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31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover. See the latest Raksha Bandhan posts.

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50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

Social Media Today

This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram: The Perfect Social Networking Platform for Businesses

Social Media Marketing

It has already been discovered that Instagram has been responsible for surpassing both Facebook as well as Twitter in terms of the total number of users who are active. Currently, Instagram is the most preferred social networking platform that most of the businesses use for marketing their business. Instagram is simple, convenient, and user-friendly.

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4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

The Social Media Hat

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

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How SparkNotes is winning the pop culture game on social

Unmetric

SparkNotes is a company that provides study guides for literature, poetry, films, and more. Anyone who’s had classics as Required Reading in their high school English lessons would be familiar with their website. But here’s another thing about SparkNotes none of us ever expected back in high school—they’re really, really good at pop culture references.

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3 Tips to Help Improve Your Connection with Relevant Brand Influencers

Social Media Today

With influencer marketing on the rise, influencers are also becoming more discerning about their partnerships. If you want to make better connections, here are some tips.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Content Marketing in a Nutshell for Business

Pam Moore

Content. It's everywhere. Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web, but also of humans.

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A Reminder That 'Fake News' Is An Information Literacy Problem - Not A Technology Problem

Forbes Social Media

Beneath all “fake news,” misinformation, disinformation, digital falsehoods and foreign influence lies society’s failure to teach its citizenry information literacy: how to think critically about the deluge of information that confronts them in our modern digital age.

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The Unmetric Certified Analyst Program is now up and running

Unmetric

With the ever-changing landscape of social media, it is highly necessary for social media analysts and digital marketers such as yourself to keep updating themselves to remain relevant. Gone are the days where your only job was to measure social media efforts. Today, I’m sure a major chunk of your work involves quantifying and mining insights from social media in order to drive marketing ROI.

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The State of Social Intelligence [Infographic]

Social Media Today

What are the key uses of social media insights and data, and how can it help optimize your business efforts? Check out this overview of a new report on social analytics usage.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The More, the Merrier: Audiences Are Increasingly Embracing Multiple Social Networks

agora pulse

Some brands still believe the common misperception that social media is a zero-sum game regarding platforms: If audiences are embracing one platform, then it must mean that they are rejecting another. . That misconception comes in part from how social is covered. Often in analyses, we see different social networks pitted against each other, with some ascendant and some in decline.

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Google Confirms Apple iPhone Bricking iMessage Bomb

Forbes Social Media

A simple iMessage can turn your iPhone into an unusable brick according to a Google security research project which has just disclosed the methodology behind the attack. Here's what you need to know, and what you need to do next to make sure your iPhone doesn't fall victim to this attack.

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5 Practical Skills Essential for Success in Business

The Realtime Report

5 Practical Skills Essential for Success in Business. If you are thinking about opening your own business, then you may be wondering if you have the essential skills needed to be successful. While more people than ever before are ditching their 9 to 5 roles and going it alone by starting up their own businesses, it is important that you know your stuff and do your research beforehand.

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Instagram Adds New Anti-Bullying Measures, Including Comment Warnings and User Restrictions

Social Media Today

Instagram is adding some new measures to help stamp out on-platform bullying, including new automated comment warnings and the capacity to restrict selected users.

Comments 168
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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60+ August Social Media Ideas – Videos, GIFs and More

Socially Sorted

Ready to rock with August social media ideas? We’ve featured loads of them in this post. It’s packed with Social Media Holidays for the month of August – including social media post ideas, video ideas, GIFs and more, ready for you to schedule. Watermelon on. // Read More. The post 60+ August Social Media Ideas – Videos, GIFs and More appeared first on Socially Sorted.

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3 Marketing Mistakes That Small and Medium-Sized Companies Make (And How To Prevent Them)

Forbes Social Media

For small business marketing, it's all about the customers. But, smaller marketing budgets can lead to significant customer challenges. Kipp Bodnar, CMO of Hubspot, a leading growth platform, shares 3 big customer pitfalls smaller businesses should avoid.

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How To Apply For An EIN Number Quickly

The Realtime Report

How To Apply For An EIN Number Quickly. When a business owner chooses to apply for an EIN (employer identification number), they improve their position as an employer. After all, business owners need employer identification numbers in order to file taxes for their companies. The IRS does not recognize employers without EINs as business owners. Moreover, you cannot register as a business entity or receive business loans without an EIN.

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What's next for IGTV?

Social Media Today

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

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#271: How to Create a Profit-Driven Lead Magnet to Boost Sales

Amy Porterfield

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve […]. The post #271: How to Create a Profit-Driven Lead Magnet to Boost Sales appeared first on Amy Porterfield | Online Marketing Expert.

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