Sherrilynne Starkie
FEBRUARY 22, 2018
Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture.
Meltwater
FEBRUARY 18, 2018
Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. 2. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
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agora pulse
FEBRUARY 20, 2018
Would you like to get your content seen on Facebook by people who are more likely to engage, take action, and convert? If so, you should be re-targeting warm audiences with your ads. You can achieve this by creating and using Facebook Custom Audiences. Getting started can be a little overwhelming because Facebook provides so many audience options. That’s why I put together a list of 5 Facebook Custom Audiences every social media manager should try when running Facebook Ads. 1.
Kikolani
FEBRUARY 21, 2018
Catch Me If You Can is based on the real-life exploits of Frank Abagnale – a fraudster turned FBI consultant, You're reading The Dark Future of Cybercrime According to Frank Abagnale of “Catch Me If You Can” Fame , originally posted on Kikolani , authored and copyrighted by James Lang. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sherrilynne Starkie
FEBRUARY 19, 2018
I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials.
Meltwater
FEBRUARY 21, 2018
How do you plan to market your business in 2018? How can you guarantee an effective PR strategy? As 2017 comes to a close, now is the time to think… Read More >>>.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
agora pulse
FEBRUARY 21, 2018
Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. Since an algorithm update in 2016, Instagram ditched chronological feeds in favor of content it thinks you’ll like to see — namely, friend’s pictures, awww-inspiring animals and most definitely not corporate posts.
Buffer Social
FEBRUARY 21, 2018
LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses.
Meltwater
FEBRUARY 22, 2018
Have you been chasing down every holiday, trying to jump on every trending hashtag, only to be worn out by the chase? Why not try creating evergreen content? Here are… Read More >>>.
Ignite Social Media
FEBRUARY 22, 2018
A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns. Cut down on reaching clickly users who may not be interested in taking further action on your site by switching from a traffic to a website conversion campaign.
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A beginner's guide to social media automation tools and getting automation right.
Razor Social
FEBRUARY 19, 2018
The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. New channels appeared, the audiences became more fragmented, and staying active on all the channels got way more difficult. And then the dreaded happened….
Kikolani
FEBRUARY 18, 2018
With comments and testimonials at the bottom of most websites, an online business whether it offers a service or a You're reading Help with reputation management: Retain customers with instant feedback , originally posted on Kikolani , authored and copyrighted by Deborah Anderson. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.
Oktopost
FEBRUARY 20, 2018
“Gating content” or placing forms in front of eBooks, webinars, and whitepapers has long been practiced by B2B marketers. You give access to a valuable piece of content in exchange for an individual’s contact information. Easy. The question is, how relevant is this practice in 2018? And especially under the new GDPR regulations? Before we […].
Ignite Social Media
FEBRUARY 20, 2018
There are many ways to create content. You don’t have to primarily rely on your desktop computer to modify digital content like images and video for the brands that you help. There is a countless amount of smartphone apps that can come in handy for content creators seeking some assistance from their mobile devices. Here are four smartphone apps that will help you elevate your content for future posts: Unsplash.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
FEBRUARY 21, 2018
Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article. We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have.
The Realtime Report
FEBRUARY 17, 2018
Employee Security Protocols For Safeguarding Your Business. Focusing exclusively on your profit and bottom line could be distracting you from a bigger issue that can have a negative impact on your business. According to a Digital Guardian interview with top data security expert Casey Fleming, one of the biggest mistakes companies make with data security is the “ failure to understand the true threat against their employees, suppliers and ultimately, their data.” But what does all th
Amy Porterfield
FEBRUARY 21, 2018
Biggest Takeaways You Don’t Want to Miss: My dream was to knock it out of the park for my first launch. But to know me and my story is to know that it took me a few tries to get it right. Which is the case for MOST people. And that’s why I wanted to […]. The post #199: From Two Failed Course Launches to Pre-Sell Success with Michelle Evans appeared first on Amy Porterfield | Online Marketing Expert.
Ignite Social Media
FEBRUARY 19, 2018
With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger, WhatsApp and other platforms to make it easier on the consumer to connect in a more convenient way.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Devumi
FEBRUARY 22, 2018
Tributes to great athletes are always a popular subject matter for brands. Goodyear recently rolled out a touching one to NASCAR legend Dale Earnhardt Jr. that got Twitter talking. #MakeaName celebrates the Earnhardt family The tribute commercial, dubbed “Make a Name,” celebrated Earnhardt’s career through a touching one-minute video that featured clips from his racing […].
Pixlee
FEBRUARY 23, 2018
In 2016, e-commerce fueled over $360 million in sales within the United States. Experts believe that the value of products sold to consumers will reach $638.1 million by 2022. The way that retailers acquire customers online has changed significantly over the last decade. The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers.
Twist Image
FEBRUARY 23, 2018
The struggle is real. Brands simply no longer know where to put their money. It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the needle between several key facts the marketing industry is currently experiencing, and then drawing our conclusions from there.
ProBlogger
FEBRUARY 19, 2018
Growing Your Blog’s Income. In today’s episode, I want to talk about growing your blogging income, particularly when you’ve already started building some traffic and income streams on your blog. This one will be most relevant if you’re at an intermediate to more advanced level. If you’re just starting out you’ll learn things that may not be relevant for you today, but will be good to know going forward.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Devumi
FEBRUARY 19, 2018
With reports of significant Facebook reach decline surfacing, marketers have started looking for alternative social media sites to maintain their online presence. Let’s explore the best ones and find out how you can make the shift from Facebook to another site to make up for the lost traffic. Facebook reach decline alternative: LinkedIn LinkedIn is […].
Pixlee
FEBRUARY 21, 2018
“You must watch them. You must know them. You must partner with them.”. That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. He added that the report should serve as a “cheat sheet” for the entire marketing-media ecosystem to learn how direct brands were altering consumer markets, and to help others in the consumer-brand value chain evolve to meet all brands’ and consumers’ shift
Twist Image
FEBRUARY 18, 2018
Episode #606 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Everywhere I look, I see the book Superconnector. Online, in bookstores at the airport. What kind of connector would I be without trying to pin down the bestselling book's author, Scott Gerber ? Scott Gerber is CEO of The Community Company , an organization that builds and manages community-driven programs for media companies and global brands.
Buzzlogix
FEBRUARY 19, 2018
Social media marketers know they need to be visible on multiple channels to reach their markets, especially when those markets consist of young people. Most social media marketers spend an ample amount of time on Twitter and Facebook, but they completely forget about Snapchat. Snapchat users view over 10 billion videos each day , so failing to use this network is a mistake.
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Discover just how easy it is to boost SEO with social media.
ProBlogger
FEBRUARY 22, 2018
Last month we launched our very first ProBlogger course. After a whirlwind few weeks (months, actually ), I thought I’d take the opportunity to share a bit of what happened behind the scenes while creating the Ultimate Guide to Start a Blog course. Why have we only started offering courses this year? To say it’s been a long time coming is a bit of an understatement.
Pixlee
FEBRUARY 19, 2018
We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. @Moz. July 9-11, 2018. Seattle, WA. MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content mark
Twist Image
FEBRUARY 23, 2018
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another
Devumi
FEBRUARY 20, 2018
Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.
Convince & Convert
FEBRUARY 19, 2018
If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to my inbox each morning—that I’m not offered a blog post or content of some sort about capitalizing on the rocket ship that is Instagram.
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