Sat.Oct 15, 2016 - Fri.Oct 21, 2016

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Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation.

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New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. This has been a long time comin’ Up until now, if you wanted to drive sales with your call-to-action button, you probably connected it to an external link going to your website.

Facebook 156
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Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. There are advantages and disadvantages to both approaches, but without a doubt an ERP performs better overall in the cloud.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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If My Suitcase Could Talk

Waxing UnLyrical

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. Because with more and more ways to connect, and communicate, doesn’t it feel like you have to keep generating ginormous amounts of content to keep your audiences engaged?

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The Top 10 Trends Driving Marketing in 2017

Meltwater

Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and… Read More.

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More Trending

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How to Use Instagram on Your Desktop

Jenn's Trends

If you’re a business owner or marketer, chances are you spend more time on your computer at work than you do on your smartphone. Which can make managing Instagram moderately frustrating. Since Instagram was designed as a smartphone app, they have inherently made it smartphone friendly and desktop not-so-friendly. But, in the last year or… The post How to Use Instagram on Your Desktop appeared first on Jenn's Trends.

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#SocialPR Spotlight: Danielle Heiny

Waxing UnLyrical

Today’s Social PR Spotlight is on Danielle Heiny, who I haven’t known very long, but who’s impressed me a great deal with her persistence – that’s half the game anywhere, right? Danielle actually won a seat to The Social PR Virtuoso earlier this year. We asked folks to tell us why they should get a comp seat, and her answer blew the judges away (I had to have judges, I wasn’t going to do this by myself!).

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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system.

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How To Grow Your Brand On Instagram With Hands-Free Scheduling

The Social Media Hat

We're going to spend some time addressing both how to be share great pictures and how to be active regularly. And I'll explain what I mean by 'hands-free.

How To 130
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Makes People Bounce Off Websites?

The Realtime Report

What Makes People Bounce Off Websites? You checked your website’s analytics figures today and the results showed there were thousands of visitors to your website. It’s the same story every day: High traffic volume but very few people actually making purchases. Why could that be? Understanding Bounce Rate. Instead of checking on the number of people visiting your website every day, there is another metric that you should look at: bounce rate.

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Top RankBrain Optimization Tips to Skyrocket Your Positions in Google

Kikolani

SEOs, keen to get quick results and Google, have been waging a battle that has been ongoing since 1998. Google’s roots extend back to a research project by Sergey Brin and Larry Page , way back in 1996 nicknamed “BackRub”. The birth of the PageRank algorithm is pretty interesting. Before Google was created, search engines were in the habit of displaying search results by the appearance of a certain amount of keywords in the text.

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3 Ways to Use Facebook Offers this Holiday Season

Ignite Social Media

Facebook recently made some exciting updates to Offers for the first time in a long time. With the holidays just around the corner, and everyone looking to make the most out of their budget, Facebook Offers could be a tactic to get your product or service into the hands of consumers. This blog post outlines three ideas on how to use Facebook Offers this season.

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You Do Not Have To Blog Every Day (gasp!)

The Social Media Hat

It's common to be told that for your blog to be successful you have to blog every day. that's simply not the truth.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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50 Metrics To Measure Your Content Marketing Campaign

Meltwater

The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone,… Read More.

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Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.

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Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. This is primarily due to a couple of recent developments: The emergence of non-PC tethered VR experiences, which reduce production and purchase costs.

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Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. It’s time to make a checklist and start checking off each item one by one to maximize your budget. Let’s begin! 1. Estimate your hands on deck.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sidekick 11/6-11/12

Meltwater

Brace yourself, fellow Americans: E-Day is coming. Election Day, that is. Social media will be… Read More.

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Facebook Call to Action Buttons get a BIG update

Janet Fouts

Facebook made call to action buttons much more useful for your business page. Check out the new options.

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Facebook Launches a New Social Network | Social You Should Know

Ignite Social Media

This week we see Facebook release a brand new social network aimed at white-collar enterprise workers, proof that Messenger bots are going to be the latest rage (whether we need them or not), and data showing us how many users are viewing Instagram Stories. All of this, in this week’s Social You Should Know. Facebook Introduces Enterprise-Focused Social Network, Workplace.

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What 1.5M Pins Taught Us About Pinterest Marketing: Common Words, Popular Times, Plus 4 Experiments to Try

Buffer Social

How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Measuring Every Aspect of PR’s Impact—Even Press Releases

Meltwater

You put a lot of work into crafting your press release. You hope it will… Read More.

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#SproutChat Recap: Planning Social Media Content for the Holidays

Sprout Social

The holidays are quickly approaching quickly and as a social media professional, you need to plan ahead. Even though it’s not even Halloween yet, it’s time to start planning for holiday campaigns and initiatives. This week at #SproutChat , we discussed how to plan for the holiday season. Plan in Advance. Anticipate the time you’ll need to launch and run holiday campaigns and initiatives.

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Catch Us Live on Facebook for Holiday Social Media Tips and Tricks

Ignite Social Media

Holiday content is kicking into high gear, and an effective holiday social media strategy contains much more than just great content. Join our team of experts on Thursday, October 27 th at 2pm EST for a Facebook Live event , as our President, Deidre Bounds, helps uncover tips and tricks for effective holiday social media planning. Not only will you hear expert advice on social media tactics, but we’ll also take your questions about all things social media related.

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Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Three Lessons Marketers Can Learn from College Social Media Successes

Meltwater

With the school year underway and before traditional college rankings are delivered en masse, there’s a… Read More.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway.

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Tech Tool that Makes Digital PR a Breeze

Proactive Report

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. I like things to be easy and effective. And, as a small agency, I need it to be affordable too.

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Your Work Is Your Art With Ron Tite - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #536 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Full disclosure: I love this guy. Ron Tite is a dear friend. We text. We chat. We go for dinner. I like him. Not just in Facebook like kind of way. I really, really like him. Man crush! He's also a fellow marketing agency professional. He's been in the trenches as long as I have, and has been through it all.

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Best Link Building Strategies for Your Blog

Kikolani

You have your blog up and running, now you need to start building links to it; what are the best strategies for that? We have some strategies to help you with good link building strategies to help you get the best links for your blog. Why are links important? Search engines crawl the vast World Wide Web looking for pages that relate to each other, the way the search engines determine this is through links.