Social Media Today
JANUARY 12, 2021
Pew Research has published its latest study into social media news consumption, which underlines the significant role that social apps now play in distributing critical information.
Jon Loomer
JANUARY 29, 2021
When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. While this could at least partially be attributed to performance, the primary reason will be a fundamental change in Facebook ads attribution. Let’s discuss why this is and what you should expect.
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Ignite Social Media
JANUARY 19, 2021
While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.
agora pulse
JANUARY 6, 2021
Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do! How can a social media manager do it all? By maintaining a well-balanced schedule. Here’s a look at the daily routine of a social media manager. With so many different social media platforms to manage and such a long to-do list to tackle, it’s tough to know where to start and how to plan your day effectively.
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Awario
JANUARY 5, 2021
Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.
Sprout Social
JANUARY 26, 2021
Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JANUARY 26, 2021
A month ago, I wrote my first post about the expected impact of iOS 14. There was a lot we didn’t know at the time, and Facebook has also provided more information since. Today, I want to break down the basics of this update into the simplest terms: What the iOS 14 prompt is. How that prompt directly impacts Facebook ads. How this impacts advertising beyond iOS users.
Ignite Social Media
JANUARY 14, 2021
A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. But what are some of those bad habits? There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it.
Forbes Social Media
JANUARY 8, 2021
Apple has warned alt-right social networking app Parler that unless it moderates and removes content that encourages illegal activity, it could be banned from the App Store.
Oktopost
JANUARY 5, 2021
I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
JANUARY 27, 2021
Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Curious where the bulk of your viewers are coming from? Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners.
Social Media Today
JANUARY 28, 2021
Instagram wants to help people turn their passions into a profit. With the launch of Instagram's Professional Dashboard, brands and individual creators can find tools and resources to grow their business through the centralized hub.
Likeable
JANUARY 26, 2021
Clubhouse is a new audio-based social media platform. Currently, the app is only available on iOS, but the creators confirmed this week that they will be working on an Android edition. In its own words, Clubhouse “allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.” Here’s what it looks like, and how it works: When a user joins the app (still currently invite-only) they are prompted to select interests, topics, and
Ignite Social Media
JANUARY 21, 2021
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting.
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Forbes Social Media
JANUARY 28, 2021
After whipping up a market frenzy in stocks for GameStop and BlockBuster, Redditors are on a new mission: to get joke cryptocurrency Dogecoin to $1 a coin.
Amy Porterfield
JANUARY 5, 2021
This is what happens when Rachel Hollis and I get together… I’m mostly known as an entrepreneur, wife, and stepmom, and someone who likes to challenge myself daily. And this year, I’m taking on a challenge that’s pretty different from the business content I’m known for — and it’s all has to do with talking […]. The post Your Newest Podcast Obsession: Talking Body (Exclusive Announcement) appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
JANUARY 21, 2021
The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand. That said, businesses need to make sure that their messaging is flexible enough to evolve. Customers change. Industries pivot. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time.
Social Media Today
JANUARY 27, 2021
Facebook takes us on a tour of the master AI system built to keep us scrolling. Learn how the news feed uses our activity to predict what we want to see and more.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Likeable
JANUARY 6, 2021
If you’re reading this, congratulations—you made it to 2021! . We won’t recap everything that happened on social media in 2020 (because we already did !), but it’s safe to say that throughout the year, every marketer was challenged to think differently, abandon pre-planned strategies , and prepare to make big pivots at any minute second. In many ways, we were left with more questions than answers after a year that was unlike any other.
Ignite Social Media
JANUARY 12, 2021
Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs.
Forbes Social Media
JANUARY 8, 2021
The social media company said it took action “given the renewed potential for violence surrounding this type of behavior in the coming days.”.
WebInKnow
JANUARY 25, 2021
The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, right?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
JANUARY 6, 2021
If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals.
Social Media Today
JANUARY 21, 2021
Twitter's new verification policy comes into effect this week, which means all currently verified profiles that don't comply will lose their blue tick.
Later
JANUARY 28, 2021
This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. In this blog post, we’re sharing 18 impactful Black creators on social media to follow, learn from, support, and work with: Why You Should Support Black Creators on Social Media.
Ignite Social Media
JANUARY 5, 2021
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL.
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Forbes Social Media
JANUARY 17, 2021
In the past, I’ve advocated for Slack and Zoom because, at least in most of my daily work, they are functional, sleek, and intuitive.
Amy Porterfield
JANUARY 14, 2021
Sales page struggling to convert? Here’s what to do! Just like you, your sales page is a big deal. And when it isn’t converting, it’s easy to feel defeated. (Trust me, I’ve been there, my friend!) Luckily, there are a few minor tweaks that you can make to your sales page that will have it […]. The post #356: Sales Page Struggles? Boost Your Conversions With These 3 Tips appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
JANUARY 27, 2021
Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism.
Social Media Today
JANUARY 19, 2021
Pinterest is launching a new, automated ad creation process, which will enable advertisers to better target the right audiences. But there could be a catch.
BeingOptimist
JANUARY 24, 2021
In the days before emails and the online world was introduced to the population, letters were duplicated using carbon paper while writing the letter. In Gmail or any other email format, Cc is short for ‘ Carbon copy ’. In this blog, we will learn how to Cc in Gmail. Why Do We Do Cc in Gmail? When sending messages to additional people at once. You have to create carbon copies of the same e-mail and send them to several separate email addresses at once.
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