Sherrilynne Starkie
JANUARY 14, 2012
Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. The launch had received a lot of positive coverage, but following the initial buzz things went quiet and Path seemed to be forgotten.
Dave Fleet
JANUARY 30, 2012
Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the inaugural Dx3 Canada digital trade show. Following the presentation, several attendees reached out to me asking that I post the presentation online. So, here it is. Getting the Insiders Onside – Communicating with Bloggers and Influencers.
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SocMed Sean
JANUARY 21, 2012
There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition.
Mindjumpers
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year.
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yMarketingMatters
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.
Jason Yormark
JANUARY 11, 2012
It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.
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Dave Fleet
JANUARY 9, 2012
For the last two years I’ve set myself a challenge – one I adopted from Julien Smith - to read at least 26 books per year. That’s one every two weeks. In 2010 I managed 26 books; last year I managed 32. Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things.
SocMed Sean
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. To add insult to injury, your Google analytics show that you get about 25 visitors to your blog every day, and you’re pretty sure that you, your family, and the GoogleBot account for about half of thos
Mindjumpers
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.
Waxing UnLyrical
JANUARY 11, 2012
Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.
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Josh S Peters
JANUARY 6, 2012
The first question that comes up about the OG:Description tag is “What is OG:?” In this case it does not mean Original Gangster. OG stands for Open Graph which is a tagging protocol (OGP) that is quickly spreading and being adopted across the web as a new standard (you can learn all about OGP at the Open Graph Protocol site ). The second question is “What’s the max character limit of the OG:Description tag”?
Sherrilynne Starkie
JANUARY 16, 2012
Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Image via CrunchBase. It will allow each user to surface content that has been shared with him or her on Google+ along with information that has been shared publicly integrated into typical Web search results.
Dave Fleet
JANUARY 18, 2012
By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh).
Firebelly
JANUARY 25, 2012
Calling all small business owners! Facebook Marketing Solutions , the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012. What you need to participate: 1. A Facebook Page for your small business. 2.
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Mindjumpers
JANUARY 20, 2012
Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t sha
Jason Yormark
JANUARY 19, 2012
I admire those that work their asses off. Surprisingly it’s a rare trait. I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. She’s an absolute warrior when it comes to fitness, and it was a decision she made to work incredibly hard to achieve her fitness goals.
SocMed Sean
JANUARY 5, 2012
Rule number one of succeeding in social media is to first ensure that you have a product or service that your customers like. If your customers don’t like your product, opening up a Facebook page and/or a Twitter account is an invitation for them to tell you (and the rest of the world) about everything that they don’t like about your company, products, and services.
Sherrilynne Starkie
JANUARY 24, 2012
On Wednesday of last week it went dark in many corners of the Internet. Thousands of websites went black in protest of a bill currently being considered by Congress in the USA: the Stop Online Privacy Act (SOPA). Here’s Clay Shirkey’s explanation of why SOPA affects us all…including folks outside of America. Related posts: No social media policy for half of business es.
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Waxing UnLyrical
JANUARY 13, 2012
A few months ago, I came across Nancy Davis ‘ Letter to my Younger Self. It was very touching, and I promised her I would write such a post myself. Seeing as how my birthday is approaching (Sunday!), this is it. Dear 18-year-old Shonali, Right now, you’re wondering if your life is over, now that you’re almost out of your teens. As your 40-something self, I can tell you that it’s not… in fact, in terms of experience, you haven’t even been born yet.
Justin Levy
JANUARY 4, 2012
You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You stop by the gym and sign up for a new membership plan with the towel service and free personal training consultation. After getting a new membership card to add to your keyring, you leave stop by your local sporting goods store to pick out your new workout clothes.
Mindjumpers
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.
Jason Yormark
JANUARY 31, 2012
For quite awhile I’ve been wanting to do another giveaway on my blog. With my recent addition to the Forbes Social Media Power Influencers list , I figured now was as good of a time as any to do so. That and I had a few cool things to giveaway that were simply sitting around my office. At my agency Strategies 360 , we’ve had quite a bit of success in running contests using social media channels.
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SocMed Sean
JANUARY 7, 2012
Yes…I’m a bit of a social media geek and I work with a bunch of social media geeks too. The team understands that social media is about people. It’s about creating and maintaining individual connections. It’s about learning about someone and making a difference in their life. And one of the ways the team practices what they preach is by celebrating the important events in each others’ lives.
Adam Sherk
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page.
Waxing UnLyrical
JANUARY 24, 2012
While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait. What it didn’t tell me was that in attempting to “end” a decades, if not centuries, old rivalry, is that it would make every public relations pro look like an immature jerk.
Direct Marketing Observations
JANUARY 12, 2012
Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands.
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Mindjumpers
JANUARY 3, 2012
Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. In an attempt to increase their visibility and speak to their influencers, every organization engages in active Public Relations, which has naturally been affected by the boom in social media. In the following post, I will highlight the changes brought about by social media in the field of Public Relations and how PR pros can use it to their advantage.
Jason Yormark
JANUARY 13, 2012
A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results.
SocMed Sean
JANUARY 11, 2012
Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. I already had an iPad, so I knew how great these devices were and when my wife and I decided to get my daughter (who is a voracious reader) a tablet, I felt like it would be an easy decision.
Justin Levy
JANUARY 1, 2012
It’s that time of the year again where we look at the new year full of vigor and motivation, ready to take on everything that the upcoming year has to offer. However, it’s so easy to get bogged down and sidetracked from accomplishing our goals that by the time we look up again, the year has already escaped us. This is why for the past few years I’ve joined Chris Brogan and several other friends in choosing three words that will serve as my guiding pillars for the upcoming year.
Waxing UnLyrical
JANUARY 10, 2012
Guest post by Yvette Pistorio. If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. The best tip I can give: don’t take them personally. You’ll run out of energy if you do this. Here are 6 more tips on how to manage negative comments: Listen to what is being said.
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