November, 2012

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IABC Canada: the big shift

Sherrilynne Starkie

Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in New Canada. Public relations professionals from across the nation learned that Canada, once one of the world’s most consensual countries, is polarizing with the west versus the east, suburban versus urban and immigrants versus old school.

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22 Twitter Pearls from Day 1 of #SMWF

Harp Interactive

The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels.

Forums 298
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Trending Sources

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[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Your child has come down with a rasping cough. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed by the multitude of potential diagnoses, you decide to wait and see if the cough subsides before scheduling an appointment. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by provi

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

More Trending

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3 Big Reasons to Convert to Pinterest for Business

Harp Interactive

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business [.].

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Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation.

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Sock Monkeys Against Cancer Reaches Tipping Point

Waxing UnLyrical

WTF? (for lung cancer). Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. If you haven’t yet read it, please do go read it, because she tells her story much better than I ever could. Long story short, her mom contracted lung cancer without ever having smoked. She is dying from this disease – yes, dying.

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What Does 2013 Hold for Social Media?

Mindjumpers

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. I find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Michael Geist (Photo credit: Wikipedia). Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

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3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and.

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How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

This is a guest post by Sarah Levy. If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

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How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually

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October’s most popular posts

Sherrilynne Starkie

Most popular posts. View more lists from Sherrilynne Starkie.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Social Media Strategic Plan Template

Akamai Marketing

Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity SMM

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept.

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Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! – Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC!

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How to Reach Social Success with Contextual Marketing

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Must-Reads On Social Media & Cyber Monday

Firebelly

Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Social networks fail Cyber Monday test.

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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways: topic and influencer types.

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Introducing @Flextronics to the Social Web

Ari Herzog

You may never see their name on your cellphone, computer, copier, television, or motorcycle, but the electronic parts inside these and other devices are probably stamped with the name Flextronics. Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize.

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity SMM

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. • Parenting. • Fitness. • Fashion & Beauty. • DIY. • Social Media Marketing. • Personal Finance.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Toon Time: There’s No Place Like Home

Waxing UnLyrical

Erin Feldman is a writing coach at Write Right. Her background is in marketing communications and creative writing. When she isn’t busy helping people tell their stories, she spends her time writing poetry, drawing, reading, and running. You just read Toon Time: There’s No Place Like Home , originally posted on Waxing UnLyrical , published by Shonali Burke.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social medi

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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months. 1.

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How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements?

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Smartphone Marketing Is On The Rise

Small Business Mavericks

You know how I feel about mobile marketing. It’s here and it’s time to start using it. Well, a recent report indicates that Smartphone click traffic has gone up 105% year over year. The same study shows that tablet traffic has increased 339%. This is just more evidence that mobile marketing is coming into its own. And it’s just the beginning.

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