agora pulse
DECEMBER 13, 2018
For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients.
Waxing UnLyrical
DECEMBER 21, 2018
Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Organization is paramount in moving from planning to developing, and then executing, the strategy.
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Social Media Today
DECEMBER 19, 2018
You can maximize brand awareness by branding your social media posts - here are four important notes on social branding.
Sherrilynne Starkie
DECEMBER 4, 2018
When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context. This is how it’s done, right? Source: Facebook. Nope, not anymore.
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SocMed Sean
DECEMBER 1, 2018
NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I decided to update it this, year to add additional focus for us “one-person shops” who supplement our income or drive our primary income from blogging. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content.
Janet Fouts
DECEMBER 3, 2018
On the #MindfulSocial podcast this week I talk with Dr. Rick Hanson, Ph.D. about learning to actually change the structure of our brain through positive neuroplasticity and ways we can learn from our experiences to have more well-being, happiness and emotional balance in our lives. I’ve learned an incredible amount from Rick over the last few years.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
DECEMBER 4, 2018
Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.
Social Media Today
DECEMBER 17, 2018
What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.
Meltwater
DECEMBER 16, 2018
2019 is just around the corner. And if the new year is anything like this one, we know that change will continue to transform the PR industry. As our expert panel… Read More >>>.
SocMed Sean
DECEMBER 26, 2018
The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. The key, though, is to consider the pros and cons and determine whether the effort of translating content will deliver the results you’re looking for. If you are a blogger looking to expand your audience, translation of your existing content might have crossed your mind.
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A beginner's guide to social media automation tools and getting automation right.
Janet Fouts
DECEMBER 5, 2018
I’ve been thinking a lot about how this holiday season affects everyone in different ways, no matter what our faith. For some, it is a season of generosity and giving. Enjoying the act of giving for others and accepting the warm feeling that it brings can fill a person’s heart with joy. For some, it’s a season of receiving. How many children right now are making a holiday list of all they dream of for holiday gifts?
Convince & Convert
DECEMBER 4, 2018
As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Or perhaps there are many different teams which produce content that should be used across digital properties, like a client of ours which is a trade organization.
Ignite Social Media
DECEMBER 19, 2018
Wondering how to engage your social media audience and make them stop in their feed to view your content? Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Read on for a few reasons why. It drives online purchases. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video.
Social Media Today
DECEMBER 15, 2018
With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meltwater
DECEMBER 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.
SocMed Sean
DECEMBER 18, 2018
Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Like other emotions, humor can be power when used properly in a content strategy.
Janet Fouts
DECEMBER 17, 2018
This time of the year can be hectic, combining the end of the year with the holiday season, stress just happens doesn’t it? Are you looking forward to January as a time to recharge? Me too. I see the beginning of the year as a time to refresh. The beginning of a new year is a great time to start some new habits that can reduce stress, both at home and at work isn’t it?
Audiense
DECEMBER 18, 2018
There are just over 10 days left in 2018. During this year at Audiense, we have turned our focus to the creation of new tools and functions that contribute to developing the Social Intelligence industry. Thanks to the work and the know-how of many experts within the sector, we have been able to grow and contribute our two cents to the industry. And as the year is passing, we have wanted to reflect with some of the biggest professionals and friends of Audiense so that they can share with us their
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Ignite Social Media
DECEMBER 21, 2018
From boycotts to recalls to bad publicity, a crisis can strike at any time, for any brand. While it would be great if we could predict them, the reality is you can’t control when a crisis will occur. Therefore, it is important to be prepared at all times for a crisis on your social channels; that way, when one strikes, you can follow your plan and handle the issue accordingly.
Social Media Today
DECEMBER 7, 2018
Finding content to share on social media can be challenging. These five tools will help to provide inspiration and ideas for social media managers and content creators.
Meltwater
DECEMBER 5, 2018
If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.
SocMed Sean
DECEMBER 30, 2018
SocMedSean - Social.Media.Sean [Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog Before getting started, I know this is a really looooong post, and I apologize in advance. I considered breaking this up into ten separate posts because there truly is enough content to justify each topic having its own post. In the end, I decided to create this post as the overview of each topic and an introduction.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
agora pulse
DECEMBER 6, 2018
Community-building and relationship-building should be an important part of your social media marketing efforts. User-generated content is one of the most effective tools to help you accomplish this goal. User-generated content is a quick way to establish trust and engage your audience. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either.
Rebekah Radice
DECEMBER 23, 2018
It’s no secret that managing social media is overwhelming. From platform changes to updated features, even the most seasoned social media manager can feel the pressure to keep up. So how can you navigate the anxiety and manage social media without losing your mind? . The answers aren’t as hard as you think. In this episode of the Brand Authority Podcast , I share how to grow your social media presence in a focused, effective, and productive way. .
Ignite Social Media
DECEMBER 14, 2018
When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 billion daily active users and averages over $98 in ad revenue per user – nearly twice as much as any other platform. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.
Social Media Today
DECEMBER 19, 2018
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment.
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Discover just how easy it is to boost SEO with social media.
Meltwater
DECEMBER 21, 2018
Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.
The Social Media Hat
DECEMBER 10, 2018
December 11th is D-Day for some apps and their Instagram functionality. What's really going on?
agora pulse
DECEMBER 12, 2018
Oh the simple days of Instagram, when images could only be square and video wasn’t supported… Now we have Carousels, Stories, promoted posts, and more. So much that has changed. Another new development at Instagram is the emergence of business profiles. Instagram business profiles and personal profiles are different in several ways, so people who started with a personal profile for their brand may wonder, “Should I switch to an Instagram business profile?
Audiense
DECEMBER 26, 2018
We have written at length about the use of social data throughout the year 2018, and if you have lost or forgotten something, or if you want to review all the issues we have discussed, we have made this compilation. In it, we review by categories which are the best tactics and strategies to make the most of social data, the insights extracted from them and audience intelligence.
Ignite Social Media
DECEMBER 13, 2018
In the last few months, you may have noticed some changes to the LinkedIn platform. Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. One of the biggest changes was an algorithm adjustment. According to LinkedIn, viral actions such as likes, comments and shares are increasing more than 50% YOY, but those gains are attributed almost exclusively to the top content creators.
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