agora pulse

OCTOBER 25, 2018

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them. There are three primary purposes for social media. While most businesses would love to do all three, often the focus is on one or another.

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Social Media ROI Metrics Survey 126

Social Media Today

OCTOBER 31, 2018

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy.

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Social Media Strategy Tips Marketing 167

Dave Fleet

OCTOBER 10, 2018

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.

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Team Project Conversation Industry 331

Jon Loomer

OCTOBER 10, 2018

Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.

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Facebook Advertising Products Discount 167

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

OCTOBER 15, 2018

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution.

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Team Marketing How To Cost 165

Meltwater

OCTOBER 7, 2018

While PR is experiencing a bit of a renaissance as the value of earned media and backlinks seems to be at the top of many brands’ list of digital marketing… Read More >>>.

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List Brands Marketing 142

Social Media Today

OCTOBER 31, 2018

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?

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Instagram Tools Brands Process 167

Audiense

OCTOBER 5, 2018

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. By analyzing this audience we work to identify the top influencers within those different categories.

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Influencer Content Marketing Analysis 135

Jon Loomer

OCTOBER 3, 2018

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”. In conversations among advertisers in the Power Hitters Club groups, these issues have been a recurring topic, with members sharing differing experiences (and frustrations!).

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Facebook Advertising Privacy Issues 165

The Social Media Hat

OCTOBER 29, 2018

The hype about whether short form or long form content is the future is certainly alive and well. Here's the perspective you need.

Content 167

Content 167

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Meltwater

OCTOBER 21, 2018

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances are that unless we’re posting it at optimal times, the… Read More >>>.

Content 139

Content 139

Ignite Social Media

OCTOBER 30, 2018

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed in the community and they’re the people you communicate with when you reach out to a brand.

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Examples Communities Comments Social Media 139

Social Media Today

OCTOBER 12, 2018

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

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Types Social Media Content 167

Socialmedia.biz

OCTOBER 31, 2018

Receiving Likes on social media may be on the verge of extinction, at least for one social media platform. Just like Facebook and Instagram, one of the big aspects involved with Twitter is the “Like” option. The simple tap or click on the heart icon on someone’s tweet allows a user to register their approval of the tweet. Now there is speculation going around that the social media company may be doing away with that particular aspect of their experience.

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Twitter Instagram Eventful Conversation 125

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

OCTOBER 23, 2018

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. By using the Saved Audience tool , you can save time and ensure consistency in your advertising. You can also gain insight into the make-up of a particular target group. Are Instagram users also included in these pre-configured audience groups ?

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Instagram Facebook Sample Samples 164

The Social Media Hat

OCTOBER 21, 2018

This is a global issue that everyone needs to be aware of, and by raising awareness, we can work to eradicate it forever.

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Social Media Issues 168

Oktopost

OCTOBER 23, 2018

The B2B social media landscape is always evolving. One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […].

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LinkedIn Trends Engagement B2B 131

Ignite Social Media

OCTOBER 3, 2018

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis.

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Social Media How To FAQ Upcoming 133

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

OCTOBER 15, 2018

As social media marketing evolves, it's important that your tactics move in-step. Here are some outdated social media marketing tactics that you need to move on from.

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Social Media Marketing 167

Forbes Social Media

OCTOBER 26, 2018

The term, gender, has been weaponized to such a degree that most people don’t understand the distinction between the two. This article highlights much of the misinformation behind this political tactic and the technological shifts driving this current trend.

Trends 112

Trends 112

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

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Buy Instagram How To Geotagging 111

The Social Media Hat

OCTOBER 8, 2018

Google has officially announced the end of Google+, and the end of an era. Read more.

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Google 168

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Oktopost

OCTOBER 30, 2018

Content curation has been a long-standing buzzword in social media marketing. While it seems to be on the radar of many marketers, not all of them invest in this tactic, as they feel it’s not worth the time and effort. However, those marketers are missing out on the benefits curated content can bring to their […].

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Curation B2B Content Marketing 122

Ignite Social Media

OCTOBER 25, 2018

Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications. Here at Ignite, we’ve done extensive research on the artificial intelligence service, analyzed the best in the biz , and even launched a chatbot of our own. Now, we’re giving you a step-by-step guide on how to build a chatbot of your own.

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How To Conversation Team Research 133

Social Media Today

OCTOBER 15, 2018

The modern workforce is changing – more and more professionals are opting for a flexible work arrangement. This trend offers tremendous growth potential for business owners. How?

Trends 166

Trends 166

Later

OCTOBER 9, 2018

October 10th is #WorldMentalHealthDay, which is a cause that is close to our hearts here at Later, because of you ! Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

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Discover just how easy it is to boost SEO with social media.

Social Media

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.

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Policies Social Media Guidelines Privacy 111

Forbes Social Media

OCTOBER 14, 2018

Workplace technology will make us better and offer more freedom than ever before, but our mental and emotional well-being could be at stake if we lose touch with what makes us human to begin with, our personal connection to others.

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Oktopost

OCTOBER 9, 2018

Being a social media manager can be overwhelming. In a few hours, you’re expected to write compelling messages, brief your designer on the right visual direction, as well as identify powerful hashtags for driving engagement. With 2019 just around the corner, adopting the right set of social media tools could drastically simplify your day-to-day and […].

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Social Media Tools B2B Social Media Management 122

Ignite Social Media

OCTOBER 4, 2018

Getting verified on Instagram and across social media is one of the ultimate signs that your channel has ‘made it’. That blue check mark means so much to public figures, influencers and brands. Most of the time, social channels keep their verification criteria close to their chest ; however, Instagram recently announced that they are increasing access to verification. .

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Instagram Badge How To Guidelines 132

Social Media Today

OCTOBER 18, 2018

By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts.

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Tips ROI Marketing Process 164