Waxing UnLyrical

SEPTEMBER 11, 2018

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

Real Estate 197

Real Estate Committee Creative Commons Reputation 197

Jon Loomer

SEPTEMBER 18, 2018

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram.

Facebook 164

Facebook Upcoming Advertising List 164

Meltwater

SEPTEMBER 27, 2018

Have you ever wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat?Believe it or not, there's a whole lot… Read More >>>.

Social Media 143

Social Media Trends Content 143

SocMed Sean

SEPTEMBER 19, 2018

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. This kind of sucks for those time when you want to upload vacation photos that are stored on an SD card from your digital camera.

Comments 255

Comments Instagram HootSuite Mobile 255

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

SEPTEMBER 13, 2018

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post.

Metrics 163

Metrics Social Media Marketing 163

Janet Fouts

SEPTEMBER 8, 2018

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime. From a skinned knee and the flu to cancer, dementia, Alzheimer’s, heart attack and chronic illnesses, we will either provide care or need it ourselves.

Health Care 162

Health Care Insurance Cost Resources 162

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Social Media 163

Social Media Marketing Training Industry 163

SocMed Sean

SEPTEMBER 27, 2018

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about. Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks.

Tips 244

Tips iPad Mobile Analytics 244

Social Media Today

SEPTEMBER 26, 2018

LinkedIn is officially launching its new 'Talent Insights' platform, which enables recruiters to tap into LinkedIn's unmatched professional dataset to make more informed, strategic decisions.

LinkedIn 162

LinkedIn Platform Data 162

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Create visual consistency.

Instagram 153

Instagram How To Hashtag Retail 153

The Social Media Hat

SEPTEMBER 26, 2018

Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?

HootSuite 167

HootSuite Cost Twitter 167

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email: If you’re left wondering what to do with these changes, read on. What is Partner Category Targeting?

Facebook 167

Facebook Advertising Review Campaign 167

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Brands 141

Brands Instagram Meme Banking 141

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

SocMed Sean

SEPTEMBER 29, 2018

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option. Don’t be frustrated, though, the details throughout this post will help you adjust the Gmail view permanently (or at least until the next Gmail update) to look more like the Classic view.

Google 239

Google Tips Examples List 239

Social Media Today

SEPTEMBER 25, 2018

A little appreciation goes a long way, and that principle equally applies to your social media audience. These days in social media marketing, consumers have become more accustomed to what social platforms are about and informed about how they work - and subsequently, what benefits they provide.

Communities 159

Communities Social Media Platform Marketing 159

Ignite Social Media

SEPTEMBER 18, 2018

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. According to eMarketer social media advertising is expected to account for nearly $30 billion of all digital ad spending, no doubt Q4 and the holiday season is going to contribute greatly to that number.

Campaign 142

Campaign Tips Meeting Social Media 142

Audiense

SEPTEMBER 7, 2018

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

Data 128

Data Content How To Strategy 128

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.

Publishing 163

Publishing How To Facebook Advertising 163

Oktopost

SEPTEMBER 11, 2018

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].

Engagement 128

Engagement B2B Analytics Content 128

Kikolani

SEPTEMBER 4, 2018

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani.

Social Media 120

Social Media How To Platform Facebook 120

Social Media Today

SEPTEMBER 19, 2018

Planning, creating and maintaining top-notch content is time-consuming. Learn how to master the art of repurposing content so you can extract more value from your work.

Content 161

Content How To 161

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Ignite Social Media

SEPTEMBER 18, 2018

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. If your head is spinning from all the new Stories possibilities – or if you simply need a refresher – read on as we break down each new feature and how to best leverage them.

Instagram 139

Instagram Tools UGC Feed 139

Audiense

SEPTEMBER 12, 2018

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping my 13-year-old daughter with her homework. That said, throughout my career, I h ave learned the importance of data–specifically how to interpret data to make better marketing and communications decisi

Data 127

Data Class Marketing LinkedIn 127

Meltwater

SEPTEMBER 23, 2018

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. Experts croon about them at the beginning of a year, and in the middle of the… Read More >>>.

Trends 115

Trends Marketing Brands Content 115

Oktopost

SEPTEMBER 18, 2018

We’ve all heard the numbers: video is expected to make up more than 80% of all web traffic by 2019. From Instagram Stories to Facebook Live, more and more B2B marketing professionals are realizing the potential of social video in driving greater audience engagement, higher conversion rates, and more revenue. But as we all know, […].

Social Networking 123

Social Networking Video B2B How To 123

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Buffer Social

SEPTEMBER 17, 2018

Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube

Reddit 111

Reddit YouTube Communities Content 111

Social Media Today

SEPTEMBER 26, 2018

Infographics can be a great compliment within your broader digital content efforts. This infographic outlines the how and why of infographic creation and distribution.

Marketing 160

Marketing Content 160

Ignite Social Media

SEPTEMBER 18, 2018

There’s an indication that a big shift is happening across social channels and it involves moving everything into private messaging. Recently Instagram added the poll feature to direct messaging and last month Facebook tested removing the share button on posts and replacing it with sending a direct message. In August, we saw large decreases in engagements on Facebook.

Social Media 137

Social Media Upcoming Metrics Trends 137

Audiense

SEPTEMBER 20, 2018

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis.

Data 123

Data How To Analysis Campaign 123

Meltwater

SEPTEMBER 4, 2018

Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>.

Content 113

Content Marketing Conference Conversation 113