Audiense

JULY 16, 2018

2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018. This year, LiveChat & Chatbots has emerged as a new sector (within the Social & Relationships category) encompassing almost 100 new platforms. “Both text-based and voice-based chatbots have had a

Brands 101

Brands Startup Influencer Hubspot 101

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second).

Tools 170

Tools Social Media Netvibes Lithium 170

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!

Study 111

Study Social Media Overview Aggregator 111

Waxing UnLyrical

JULY 12, 2018

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. But there’s a problem when we go straight to tactics – you may end up spending months or years, and thousands or millions of dollars, trying to build a brand that does not resonate.

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Brands Banking Consultant Creative Commons 185

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Sherrilynne Starkie

JULY 10, 2018

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

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Proposal Facebook Policies Communities 256

SocMed Sean

JULY 23, 2018

Today’s guest post comes from Maria Jones, an expert consultant on emerging technologies. Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Thanks to Maria for sharing her thoughts, I’ll be curious to see how these technologies adapt our use of social media, especially when it comes to augmented and virtual reality!

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Social Media Avatar Virtual World Metadata 242

Social Media Today

JULY 19, 2018

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018.

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Analytics Instagram Tools API 166

yMarketingMatters

JULY 12, 2018

“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” Does this sound familiar? I hear this so often and just recently had this conversation with some business owners at a networking meeting. So I thought I would share my thoughts and hopefully this will help you.

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Social Media Education Engineering Meeting 130

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. Now businesses large and small must learn not just how to inspire and engage their audiences with content, they must also learn the technologies, mediums, social networks and how to orchestrate them all together to somehow rise above the noise.

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Content Training Marketing Industry 163

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. There are a couple of times in particular when reporting on post reach is useful… 1) When you want to consider organic results in your reporting for paid posts.

Report 162

Report Facebook Organization Metrics 162

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SocMed Sean

JULY 11, 2018

Great question came to me yesterday regarding the activity of link-building through guest blogging. Thought this answer might help those out there who are wondering whether back-link building is even a worthwhile activity anymore. Hey Sean – Thanks for all the guidance you provide through your articles. I have a small blog and want to grow it and I have read a lot about back-link building.

Content 209

Content Buy Sites Energy 209

The Social Media Hat

JULY 9, 2018

Wouldn't it be great to be able to view Twitter List content within Agorapulse so that you can reply, retweet or even assign that content?

List 167

List Twitter How To Content 167

Social Media Today

JULY 15, 2018

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.

ROI 163

ROI Industry Data Marketing 163

Rebekah Radice

JULY 23, 2018

Every entrepreneur understands the importance of budgeting time and money. After all, no one has unlimited resources, especially when it comes to social media. That’s why monitoring costs and developing a realistic budget makes sense. It ensures that you never spend what you don’t have. It also helps you look ahead, forecasting and prioritizing what matters most to your business.

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Social Media Cost Curation Resources 133

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Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day? Why do you consistently buy one brand over another? Standing out in a crowd of noise, confusion, spammers and fake bots online is a challenge.

Apple 139

Apple Brands Tips Consultant 139

Meltwater

JULY 1, 2018

Those who work at public relations agencies have a reason to smile these days. The agency business is projected to grow substantially over the next five years, according to a… Read More >>>.

Project 130

Project 130

SocMed Sean

JULY 6, 2018

Just a quick asked/answered tip for today, but one that is asked pretty frequently. Hi Sean – Is there an easy way to leave a Facebook group without letting everyone in the group know that I left? Thanks! –Alaina. Facebook makes joining a Facebook group pretty easy. Just find the group and then click the “Join” button. If the group is an open group, you’ll be joined automatically.

Groups 206

Groups Groups Facebook Mobile 206

The Social Media Hat

JULY 23, 2018

To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how.

Blogger 132

Blogger Content SEO 132

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Social Media Today

JULY 22, 2018

While social media has become a key part of the modern interactive process, there are still some who are unsure of the potential benefits for their business.

Social Media 167

Social Media Process 167

Social Media Marketing

JULY 4, 2018

SEO is a never-ending race and marketers and bloggers know that. In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online. Link Building: Avoid Forum Posts John Mueller posted this after someone asked if Reddit comments are dofollow.

SEO 126

SEO NoFollow Reddit Forums 126

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. It’s also one of the best ways to sell more products and increase sales. Sure, it takes time to build trust with your audience, but as you do… … that trust turns into motivation to purchase. But to do that, you need a holistic solution. Rather than focusing on one-off tactics, you connect strategically align your sales and marketing efforts.

Products 120

Products Social Media Affiliate marketing How To 120

Jon Loomer

JULY 17, 2018

We’ve all been there. Your ads are running just fine and then seemingly out of nowhere they stop performing. You’re surprised and disappointed to learn that your ads have stopped producing a profitable return-on-ad-spend (ROAS), they don’t have a steady click-through rate, and/or you don’t have any new quality leads. When the initial shock begins to wear off, you’re stuck wondering where to go next with your ad performance.

Feed 120

Feed Feedly Advertising Metrics 120

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Social Media

SocMed Sean

JULY 18, 2018

It’s been a few months now since the big announcement of that Cambridge Analytica was gaming Facebook by leveraging lacking policies regarding the harvesting of data using Facebook apps. While data security isn’t usually a humorous topic, since it is often surrounded by works like “lapse”, “breach” or “failure” but I thought I’d lighten up the mood around the topic with a new social media comic and some tips for handling and managing your onl

Privacy 184

Privacy Facebook Social Networking Discount 184

The Social Media Hat

JULY 16, 2018

Here's how to build up, and maintain, the excitement the audience has for your presentation OUTSIDE of your presentation.

Social Media 156

Social Media Tips How To 156

Social Media Today

JULY 29, 2018

Social media automation, used the right way, can save you time and amplify your results. Here are five social media automation tools worth exploring.

Social Media 167

Social Media Tools 167

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. Times have changed, and there’s no shortage of social channels to go to if you’re looking for a male opinion. Or if you’re just looking for some great content to consume. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!

Influencer 113

Influencer Travel Fashion Blogger 113

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Social Media

Rebekah Radice

JULY 8, 2018

If you want to achieve success on social media, you need to set the right goals. And yet, strategic goal setting is a challenge for over 80% of small business owners. Though the statistics might sound daunting, don’t worry. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. During this Brand Authority Podcast , you’ll get clear on the… Who.

Social Media 118

Social Media Atlassian Statistics Small Business 118

Meltwater

JULY 8, 2018

PR professionals are always looking to find the most efficient ways to broadcast their messages. There are few better ways than by trend jacking. Think about it: if people are… Read More >>>.

Trends 112

Trends 112

SocMed Sean

JULY 9, 2018

Today’s guest post comes from Sean Blaney, the co-founder of CalendarTable.com. Among other things, Sean’s business provides provides access to highly personalized calendar printout formats so you can add photos, quotes or other inspiring material at your disposal. That way, you can get the most out of your day, week or month, depending on how you plan your time.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Social Media Marketing

JULY 16, 2018

If you haven’t remained aloof to modern marketing techniques you would have definitely heard and read a lot about search engine optimization. For most people it is a means to improve their digital footprint and grow their brand digitally. But SEO services are often misunderstood in terms of value they add to your promotional activity. They are merely seen from the narrow prism of traffic and rankings on the search engines.

SEO 105

SEO Activities Posterous Engineering 105

Social Media Today

JULY 22, 2018

Instagram recently launched its new, longer-form video platform IGTV - here's an overview of how it works, and how to get the most out of it.

Overview 164

Overview How To Tips Instagram 164