February, 2018

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job. They are strategic advisors. Companies often call a consultant in because social media is not working.

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12 Solid Stats Surrounding Social Networking (Plus FourĀ  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

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[SOLVED] How Do I Paste Symbols Into A Facebook Post?

SocMed Sean

Being the big fan of coffee that I am, I was creating a post on “National Coffee Day” a while back and I was wondering how I would go about adding a coffee cup icon to my post. Facebook has added Stickers and Feelings, that can be added to posts, but I didn’t really like anything they had. I wanted something more like an emoji…you know…a coffee cup.

Facebook 199
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Instagram Shopping: A Solution for Businesses to Start Selling Instantly

The Social Media Hat

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.

Instagram 168
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Donā€™t Sell Your Brandā€™s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar

Feed 167
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5 Common Client Misconceptions About Public Relations

Meltwater

Public relations is enjoying a bit of a resurgence these days as a method of raising a brand’s visibility.75 percent of marketers say they plan to increase PR spending over… Read More >>>.

Brands 167

More Trending

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

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Facebook News FeedĀ Changes. Stay Calm.Ā Donā€™t Panic.

yMarketingMatters

#Facebook News Feed Changes. Stay Calm. Don't Panic. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines.

Feed 145
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Should Brands Use Social Media Stories?

The Social Media Hat

From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let's find out.

Brands 167
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

Feed 164
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Meltwater

It seems like we blink and suddenly it's March, which brings springtime and daylight savings (yay for longer days and sunshine!) along with March Madness and the illustrious Academy Awards.… Read More >>>.

Eventful 167
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Top Five: New Whatsapp for Business

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Find out more here. Follow List. Embed List. 1. WhatsApp launches app for business. Feb 01, 2018.

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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” You’ll find these labels within tooltips that provide more information.

Metrics 162
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3 Fool Proof Ways to Grow Your Instagram Followers

Jenn's Trends

Inevitably, people often ask me a number of questions about Instagram strategies. One of the most common topics is hashtags (we’ll talk about that in a sec) and one of the other most common questions I get is how to grow your Instagram followers. While I’ve answered this question in many different ways and in […]. The post 3 Fool Proof Ways to Grow Your Instagram Followers appeared first on Jenn's Trends.

Instagram 150
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Schedule And Publish Instagram Posts Without Using Your Phone

The Social Media Hat

Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear.

Strategy 145
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5 Best Nonprofit Social Media Campaigns

Meltwater

Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. 2. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

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A new venture: TRUEdotACADEMY

Sherrilynne Starkie

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture.

HootSuite 191
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How Your Business Can Survive the 2018 ā€œFacebook Apocalypseā€

agora pulse

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At least not for free.). And perhaps part of that is true.

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Tips to Deal with New Found Social Media Fame

Jenn's Trends

In our modern online world, anyone, any brand, any thing can go viral for any reason. It could be a brand new account or someone who has been active on social media for years. Then, boom! Overnight, they’re a global phenomenon. Some brands would kill for this type of social media fame. Some people have […]. The post Tips to Deal with New Found Social Media Fame appeared first on Jenn's Trends.

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7 Inspiring Minimalistic Email Designs to Spice Up Your Email Campaign

The Social Media Hat

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness.

Campaign 162
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The Secret Sauce to Effective Social Selling

Rebekah Radice

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 134
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Pitching Success Stories from PR Pros in the Trenches

Meltwater

Public relations pros know how tough it can be out there in the media pitching trenches. Just check Twitter any day of the week. Youā€™ll see PR folks lamenting the… Read More >>>.

Twitter 149
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Iā€™m Hootsuite certified!

Sherrilynne Starkie

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials.

HootSuite 139
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5 Facebook Custom Audiences Every Business Should Create

agora pulse

Would you like to get your content seen on Facebook by people who are more likely to engage, take action, and convert? If so, you should be re-targeting warm audiences with your ads. You can achieve this by creating and using Facebook Custom Audiences. Getting started can be a little overwhelming because Facebook provides so many audience options. That’s why I put together a list of 5 Facebook Custom Audiences every social media manager should try when running Facebook Ads. 1.

Facebook 135
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The Dark Future of Cybercrime According to Frank Abagnale of ā€œCatch Me If You Canā€ Fame

Kikolani

Catch Me If You Can is based on the real-life exploits of Frank Abagnale ā€“ a fraudster turned FBI consultant, You're reading The Dark Future of Cybercrime According to Frank Abagnale of “Catch Me If You Can” Fame , originally posted on Kikolani , authored and copyrighted by James Lang. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Increase Instagram Engagement In 3 Easy Steps

The Social Media Hat

Everyone wants more people to engage with their Instagram posts. But how do you do it, and KEEP doing it, over and over?

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. All month, Americans will switch on the tube to ignite dormant dreams of snow-dusted Olympic fame. Or, if youā€™re like me, with no cable to speak of, youā€™ll frantically search the world wide web for Olympic coverage. Thankfully, sports networks are leaders in the global adaptation to digital.

Sports 115
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5 Ways PR Pros Can Take Advantage of the Facebook Algorithm Change

Meltwater

Facebook has recently made some significant changes to the News Feed algorithm.If your business relies heavily on Facebook to generate engagement, drive product awareness, and bring in new leads, these changes will have… Read More >>>.

Facebook 144
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Social media top 5: Twitter takes on spammers and bots

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Social Media Top Five: Twitter cuts off spammers and bots. Listly by Sherrilynne Starkie. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. Follow List. Embed List. 1. Twitter's fight against spammers and bots.

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Why Yes, We Offer Instagram Direct Publishing

agora pulse

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. That means you can hop on your app, upload a photo, and post, schedule, or queue it up — just like you’re used to with publishing your Facebook and Twitter content.