Sherrilynne Starkie
JANUARY 29, 2018
The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas. These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.
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Meltwater
JANUARY 25, 2018
If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.
Harp Interactive
JANUARY 19, 2018
As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog.
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Janet Fouts
JANUARY 28, 2018
Guest post via the remarkable Lilach Bullock. With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. If you’re on the lookout for a social media marketing tool, or feeling displeased with your current one, read on for an in-depth look at some of the top social media tools on the market.
Firebelly
JANUARY 22, 2018
Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result. Getting the right strategy for generating website traffic is very similar. Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold o
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Direct Marketing Observations
JANUARY 31, 2018
Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018.
Jon Loomer
JANUARY 18, 2018
Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it. Test and Learn: Overview. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.
The Social Media Hat
JANUARY 1, 2018
While some small businesses are still scared to try influencer marketing, there are plenty that are using it to sell their products. Businesses hesitate because they think influencer programs are expensive. There are several other myths associated with influencer marketing that keep away small businesses.
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A beginner's guide to social media automation tools and getting automation right.
Convince & Convert
JANUARY 15, 2018
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. “ prioritize posts that spark conversations and meaningful interactions between people.
Sherrilynne Starkie
JANUARY 12, 2018
Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.
Meltwater
JANUARY 14, 2018
Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.
Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.
The Social Media Hat
JANUARY 8, 2018
Whether you’re creating a 30-second TV spot or a blog post, a Facebook story or a tweet, you have opportunities throughout the year to plan ahead and create your content, and advertising, and overall message so that it will resonate with whatever season they’re heard in.
Convince & Convert
JANUARY 11, 2018
“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. Who doesn’t? Currently, I don’t directly manage any brand’s social media channels, though I have in the past.
Sherrilynne Starkie
JANUARY 4, 2018
REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: Facebook continues towards world domination. Listly by Sherrilynne Starkie. Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. 1. Facebook gets Golden Globes over incumbent Twitter.
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agora pulse
JANUARY 30, 2018
As a social media manager, you have a million things to think about every day. Creating campaigns, organixing graphics, responding to fans and of course posting, tweeting and uploading. Unfortunately, when it comes to social media hacking and account security, you will probably only think about it when it’s too late. A hacked account can cause massive embarrassment to your brand, lose you followers, get you banned from networks, and even land you in legal trouble.
Ignite Social Media
JANUARY 17, 2018
If you’re reading here, you already know there’s more to social media marketing than posting pretty pictures to Facebook. In fact, a lot of thought, time, and work goes into building a plan long before any content is ever posted. Here are three tips to keep in mind when creating a social content strategy from scratch, or refreshing one that already exists, to make sure your hard work works for your brand.
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. Person-to-person is prioritized. The news feed is sorted and customized based on a ranking system.
The Social Media Hat
JANUARY 29, 2018
Each sound has a meaning and triggers particular associations from people. Choose right words to write your blog posts, and readers will picture, reflect, and remember them.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Janet Fouts
JANUARY 13, 2018
By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” “Since there’s more public content than posts from your friends and family
Sherrilynne Starkie
JANUARY 4, 2018
A study demonstrates that a gene therapy approach can lead to the long-term survival of functional beta cells as well as normal blood glucose levels for an extended period of time in mice with type 1 diabetes. The researchers used an adeno-associated viral (AAV) vector to deliver to the mouse pancreas two proteins, Pdx1 and MafA, which reprogrammed plentiful alpha cells into functional, insulin-producing beta cells.
agora pulse
JANUARY 16, 2018
Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. They can help you reach people who haven’t seen an update from you in years. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution? Have you noticed that stories feature both on mobile and desktop? I bet you’ve watched at least some stories from pages as well as friends by now.
Ignite Social Media
JANUARY 25, 2018
Over the last few years, we’ve noticed the trend of many companies deciding whether to take some or all of their social media efforts in-house. In an effort to cut costs, many in-house marketing teams are looking to staff in-house social media managers who can wear multiple hats, including a large range of both strategic and executional tasks. Since we’ve both observed and worked with a variety of in-house marketers, we’ve compiled three realities that should be considered when choosing to staff
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Jon Loomer
JANUARY 11, 2018
“It looks like the Facebook News Feed is changing to prefer user-to-user engagement and squeeze out brands and passive activity (which isn’t clearly defined) and possibly even ads, though there could be some caveats there for brands like news and groups and live videos, but we really don’t know yet, they could all be screwed, too, but let’s chill and wait a while to see what happens” was my original title.
The Social Media Hat
JANUARY 15, 2018
If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.
Oktopost
JANUARY 30, 2018
How do you align your B2B marketing approach with the shifting technological landscape? Do you embrace new tools and trends? Or do you sit back, waiting to see how these developments play out, while your competitors dive in head first? At the rate of change we’re seeing today, being an early adopter can keep you […].
Devumi
JANUARY 2, 2018
Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from [ ] The post How To Build A Successful Facebook Ads Funnel appeared first on Search Engine People Blog.
agora pulse
JANUARY 23, 2018
As Instagram continues to grow in popularity, many social media managers are working to find good things to post on Instagram. While people often joke about the coffee art and food images, the truth is that with a little creativity you can get many more ideas about what to post. Your content on Instagram, like any other social media platform, will partly depend on who your audience is, and what your product or service is.
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