Waxing UnLyrical

AUGUST 31, 2017

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming. Though the clouds can seem pretty dark some days, what almost always pulls me up is when I see good people getting together to help each other out. This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and

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Groups Groups Banking Communities 255

Harp Interactive

AUGUST 8, 2017

Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog.

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Instagram Tips Marketing Cost 222

The Social Media Hat

AUGUST 7, 2017

In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!

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Tools Facebook Marketing Campaign 167

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? Join me for a free live training event on Thursday, August 3rd at 2pm et ! This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Grab your seat right now. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business.

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Facebook Marketing Training Eventful 165

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Social Media

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 billion monthly active users (1.28 billion daily active users). Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

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Facebook Template Templates URL 162

Jon Loomer

AUGUST 7, 2017

Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting an emphasis on website speed from a mobile device.

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Feed Feedly News Facebook 157

agora pulse

AUGUST 29, 2017

Recently, Instagram started using an algorithm to reorder how posts are viewed in your home feed. This means that you’re no longer seeing images in reverse chronological order and instead the algorithm overrides chronological order to show you posts that Instagram thinks you will “care about most.”. In March 2017, Instagram posted about the new algorithm : “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

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The Social Media Hat

AUGUST 29, 2017

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Make sure you're not wasting ad dollars!

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Facebook How To Brands 167

Pam Moore

AUGUST 23, 2017

Would you like a competitive Facebook edge? Ability to stand out from the crowd in a good way? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . If you answer yes to this question, then you landed on the right blog post today. I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger.

Small Business 164

Small Business Facebook Training Social Media 164

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below. 1. Be Intentional About Choosing Your Competitors.

Compete 160

Compete Analytics Analysis Sentiment 160

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform.

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Publishing Trends Facebook Library 150

Waxing UnLyrical

AUGUST 9, 2017

So this past week I spent a few days in NYC, one of my fave cities in the world. On Friday night, after drinks/nibbles with a friend, I headed to the loo (Brit-speak for “restroom” ICYDK) at the restaurant before heading back to my hotel. And as I was heading in/coming out, was transfixed by a really cool country/bluegrass act performing on the other side of the restaurant (it was a big space).

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Training Wikipedia Hotels Banking 161

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. It’s time-consuming to make, particularly long form video. Even something seemingly off the cuff like live video takes time to prep. Then once you’ve finished planning, shooting and editing it has a short lifespan. Don’t despair. You can extend the life of your video by adding some repurposing magic.

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Video Content Film Instagram 155

The Social Media Hat

AUGUST 23, 2017

Not every natural event will have the same widespread interest as the 2017 Solar Eclipse, yet examples of great newsjacking marketing during the event can help every business.

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Marketing Brands Eventful Examples 164

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Pam Moore

AUGUST 16, 2017

Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? ROI is not something you have seen in a long, long time? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times?

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Content Curation ROI Marketing 163

Convince & Convert

AUGUST 10, 2017

Are you looking to gain more attention for your business on social media? Has your brand been lost in the weeds lately, and you’re trying to figure it all out? If so, there’s no reason to run away screaming. Many people fail to recognize three small, yet effective tweaks to their marketing strategy which can help them stand out from the pack. Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing.

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Strategy Social Media Influencer Buy 151

Jon Loomer

AUGUST 9, 2017

It never seems to stop. Facebook provides a constant stream of updates for advertisers looking to target their ideal customer. The latest addition to the tool box: Facebook Event Custom Audiences. Facebook Events have been around for years. You’ve been able to create an Event from the Facebook publisher since 2009. Facebook Events allow marketers to generate buzz and commitment around a virtual or in-person event.

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Eventful Facebook Upcoming Advertising 150

Jenn's Trends

AUGUST 16, 2017

To be or not to be… that is not the question today. Instead, to care or not to care is the question when it comes to Instagram metrics. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. The post Which Instagram Metrics Really Matter?

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Metrics Instagram Trends Questions 145

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Social Media

agora pulse

AUGUST 8, 2017

Facebook is testing a new feature – video covers for Facebook pages. Facebook is all about video these days. Mark Zuckerberg called it a ‘Mega trend’ comparable to mobile. So it’s not surprising that Facebook video covers have appeared. Facebook wants us to use video — a lot of video — and this is just one of the ways they are encouraging it.

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Video Facebook Real Estate Features 139

The Social Media Hat

AUGUST 15, 2017

What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.

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Sites 163

Pam Moore

AUGUST 7, 2017

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well. When a new potential client contacts us to do business, the first place go to learn about them is the internet.

Brands 162

Brands How To Training Authentication 162

Meltwater

AUGUST 4, 2017

There’s a saying that, “Any publicity is good publicity.” It’s wrong. If you have negative… Read More.

Reputation 160

Reputation Brands 160

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Social Media

Jon Loomer

AUGUST 30, 2017

This is a guest post by my friend Andrew Foxwell, of Foxwell Digital. Andrew and I are co-hosting the 4-week training program, “Demystifying Facebook Business Manager.” Go here to sign up! – Jon. Let’s face it: Business Manager can be downright confusing. There are seemingly endless permission levels, Pages, ad accounts, employees, roles, assets, and much more.

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Facebook Advertising ROI FAQ 146

Rebekah Radice

AUGUST 23, 2017

Did you know that 55% of people watch videos online every day? Or that social video generates 1200% more shares than text and images combined? If you’re not tapping into the immense power of video, you’re missing a huge growth opportunity. But while it’s a great tool for building and marketing your brand, that doesn’t mean you should dive head first.

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Types Video Brands Conference 133

agora pulse

AUGUST 10, 2017

As a savvy Facebook user, you might have already come up with a solid strategy for saving posts you want to explore later because we can’t consume everything thrown at us in the newsfeed as it comes. Whether it is a cool video you found in your newsfeed, a movie review a friend left of a movie you want to go see this weekend, or a restaurant your neighbor visited and bragged about, finding a quick way to reference back to these posts for curation purposes is essential if you are a marketer.

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Facebook How To Metrics Education 135

Janet Fouts

AUGUST 14, 2017

Recent activities in Charlottesville and Seattle have been widely reported in the media and particularly on social media. What I have read and heard the last few days sickens me, and I agree with many that it is important,–no, vital–that we stand up and say in a clear voice, “Hate is not OK!” Not OK in our communities, on our streets, and not OK on social media.

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Social Media Conversation Report Meeting 118

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Social Media

Pam Moore

AUGUST 14, 2017

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? Stop the madness! I know it's tough. There is an enormous amount of pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

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Curation Training Content Small Business 156

Meltwater

AUGUST 27, 2017

When you’re pitching an up-and-coming brand, raising the profile of a little-known executive or promoting… Read More.

Brands 151

Brands 151

Convince & Convert

AUGUST 23, 2017

I like President Obama. Voted for him, even. But amidst the current chaos, he floated down on his Twitter parachute and DOOMED US ALL. How? He proved that social media quotes can work, bigly. In case you missed it, last week President Obama set a new, world record for most successful tweet, at 3.5 MILLION likes (and counting): “No one is born hating another person because of the color of his skin or his background or his religion…” pic.twitter.com/InZ58zkoAm. — Barack Obama (@B

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Types Social Media Sentiment Course 122

Ignite Social Media

AUGUST 8, 2017

Influencer marketing has continued to grow and a lot of brands look at it as an essential way to get their message across to the masses. While influencers are utilized across multiple channels, Instagram remains a great way to get high quality content and with the right influencer, excellent reach. With the recent changes made by Instagram, it’s going to shake up the influencer game a little.

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Influencer Instagram Syndication Marketing 122

agora pulse

AUGUST 22, 2017

Although we are a social media management tool, we too struggle with keeping up with all the changes and identifying best practices. There are so many myths and misnomers that it’s rather confusing. Whose advice should you trust? That’s why we are excited to announce the launch of Social Media Lab! What is Social Media Lab? Social Media Lab is a weekly blog and at least twice monthly podcast detailing the different tests we conduct.

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Social Media Sample Samples Hashtag 132