April, 2017

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

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10 Easy Reasons That Justify The Use Of Social Media For Business

SocMed Sean

This week we welcome guest blogger Nicole Lewis. Nicole Lewis is a freelance writer and a professional blogger. She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live streaming video, recorded video, audio, visual marketing, blogging, micro-blogging and the list goes on.

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The Complete Solo Build It! Review - An Insider’s Perspective

The Social Media Hat

The Complete Solo Build It! Review - An Insider’s Perspective. Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. So we spent an hour or so on the phone going over everything.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Entrepreneurs: Life’s Too Short

Jon Loomer

They say you should hustle. They brag about working all hours of the day and night, about slaving away on weekends and not recognizing holidays. Overworking is seen as a badge of honor, as something that should be revered. Life’s too short for that mess… Entrepreneurship can easily become a game, if you’ll let it. You’re always watching the Joneses, trying to keep up and do what they do.

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How To Write Social Media Content People Actually Share

Rebekah Radice

If you use social media to market your business, writing great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. But the challenge for most companies is getting started. So how do you write social media content your audience actually wants to share… And do it consistently? By understanding their needs, appetite, and willingness to consume.

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Social Media Comic: I Don’t Get Snapchat

SocMed Sean

As you may or may not know, my social media comic strips come from actual conversations that I have had with friends, family members, and clients. This conversation in this comic strip about Snapchat has happened quite a few times, so I thought I’d capture it in cartoon format. Snapchat continues to be a bit of an enigma and the future of the social network remains to be seen.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.

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How To Broadcast Facebook Live Video to Profiles, Pages, Groups

The Social Media Hat

Learn how to take advantage of Facebook Live Video and broadcast to your personal profile, business page, or Facebook Group.

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How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

Let’s be honest: Facebook makes a ton of freaking updates. Some are more exciting than others. But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. If you aren’t familiar with Instant Articles, they provide a Facebook-hosted, instant loading option for users viewing on mobile. This is great for users, who don’t need to wait for the website to load.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Is Facebook Discouraging Business From Creating Content?

agora pulse

I’m teaching a class and the question comes up again. “How many Facebook posts per day is a good amount?” The question may be the same but my answer has changed over the years. Facebook has changed too and recently I’ve started to suspect they’re trying to tell us something. Namely, could they be encouraging us to post less frequently to our Facebook business pages?

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while. It’s quite a long read, but well worth it. In particular, look at #1, and the example Andrew gives of how the U.S.

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Social Media Comic – WordPress vs The.NET Shop

SocMed Sean

Today’s social media comic is reflective of a conversation I have had with leaders at multiple agencies. Those agencies were so invested in their Microsoft partnerships and being a “ NET shop” that they often overlooked the idea that every solution didn’t require a waterfall development process using.NET. Just as every landscaping job doesn’t require a dump truck, many elegant Web solutions can be built leaner, faster, and with a smaller budget by considering alter

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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

With more than 1.23 billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. You can attract, inspire and engage your target customer in conversation and business transactions quickly if you know the platform and how to make it work for your business.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it” means different things to different people.

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How to Use Facebook Delivery Insights

Jon Loomer

Facebook Delivery Insights is a new tool that allows advertisers additional perspectives into the performance of their ads. Up until now, advertisers have been given dozens of performance metrics to evaluate results. However, it’s not always easy to determine the cause of a drop in performance or know exactly how to react. Facebook Delivery Insights provides new metrics and graphs to help isolate when auction overlap or audience saturation, in particular, may be causing problems.

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Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The concept behind it is pretty simple. A business teams up with an individual who has social clout. The influencer promotes specific products or services to their audience. Both win. This new take on word-of-mouth marketing can be incredibly effective.

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Security Experts Believe That ‘Vault 7’ Represents A Common Public Hack

The Realtime Report

Security Experts Believe That ‘Vault 7’ Represents A Common Public Hack. It has been alleged that the CIA created software and tools with the possibility that the agency could hack into people’s smart devices like televisions, appliances and other household gadgets. This is based on a document that was released by WikiLeaks. However, secure data recovery experts maintain that this technology (although the public has just been made aware of it) was discovered and possibly even used years earlier.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click To Tweet. 84% of women turn to social networks before making a purchase decision!

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2017 Social Media Trends Check-In

Ignite Social Media

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed. Trending Storylines. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter.

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Entrepreneurs: The Importance of Monthly Recurring Revenue

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. I’ve learned countless lessons since my entrepreneurial journey began in 2011, but one of the most important is this: Monthly recurring revenue is the key to efficiency, stability and sanity.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Complete Beginner’s Guide to Quora Ads

agora pulse

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. The data speaks for itself. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. Although these figures vary for different countries, the trends are similar for the majority of us, given that 1 in 4 people on the planet uses Facebook or Google (or both).

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Make Money with Twitter: Get Rich in 140 Characters or Less

Devumi

Twitter has long been proven to be an effective tool to market businesses. Marketers are finding that the platform can be used to directly generate income. Read on to learn about some of the strategies that can help you make money with Twitter, and how you can increase the effectiveness of your own tweet monetizations […]. The post Make Money with Twitter: Get Rich in 140 Characters or Less appeared first on Devumi.

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The New Social: How Social Media Is Changing the Job Market

Meltwater

Social media is changing the world; it affects how we communicate and share news, how… Read More.

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Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. 2016 has given a hike to the Internet and it's marketing services and the industry is gradually increasing. With the changing year, the challenges of online marketing are augmenting. Marketing is a field dominated by those who plan ahead, anticipate changes, and jump into new trends before competitors do, so we suggest you follow five digital marketing trends and strategies in 2017-18: Lets's jump into them: Content Marketing: Content will always

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Produce More Personalized Video by Breaking the Fourth Wall

Convince & Convert

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. Personally connect with your audience by breaking the fourth wall with your video content.

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Entrepreneurs: How I Launched a Membership Community

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. A product launch is one of the most stressful decisions an entrepreneur can make. You plan. You overthink. You second guess. You worry that no one will buy.

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5 Reasons Action Digital Loves to Use Agorapulse

agora pulse

The following guest post is written by Zoe Christodoulides of Action Digital. With a global presence and clients in over 40 countries relying on Action Digital to successfully manage their digital campaigns, our team of online experts was on the lookout for an efficient solution to manage all of our client’s social media pages via a centralized and powerful social media management tool.

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How to Keep Your Social Media Cool for The Summer

Ignite Social Media

Summer: Longer days, warmer weather, and busier workdays. Between personal travel and brand initiatives, it can be tough to stay afloat. However, this time of year isn’t one to lose focus. Consumer habits show that warmer weather inspires shopping, especially on food, drink, entertainment, and home improvements — that means these are big months for many brands.

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How to Use Hashtags More Effectively in Your Marketing

Meltwater

Does anyone really understand how to use hashtags effectively? From the looks of many social… Read More.

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