March, 2017

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. Emma Hawes pointed me to Netflix’s tribute to women , which I personally found very compelling, and which is completely in line with … … today’s A Day Without A Woman campaig

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LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

yMarketingMatters

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. On your LinkedIn home page, you have the option to share your content – posting updates – in two ways: (1) “Share an article, photo, or update” OR (2) “Write an article” You can share your content in two ways: (1) “Share an article, photo, or update” or (2) “Write an article”.

LinkedIn 178
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Trending Sources

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.

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Entrepreneurs: How to Overcome the Fear of Public Speaking

Jon Loomer

[NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. As I type this, I will be speaking for a rather large group in 12 hours at Social Media Marketing World in San Diego. I’d be lying if I told you I’m not nervous.

How To 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Steps to Creating a Social Media Contest That Drives Sales

The Social Media Hat

Social media is still the arena where the largest number of prospective customers are hanging out. You just need to have a complete strategy to actually turn Fans into customers, using contests.

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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Some of the best ideas never make it to market simply because the person behind the idea doesn’t know how to get the buy-in, obtain the budget, needed support to make it a reality.

More Trending

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook

Strategy 165
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The Difficulty in Being Interesting

Direct Marketing Observations

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you trusted? Chances are, the answer to all three questions is some sort of yes. Beyond that, what prompts us, is the text or words in front of the content.

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How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. As we move forward, we’ll look at this from the perspective of the consultant, agency or entity that needs access to the pixel or audience.

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How to Grow Your Instagram 300% in 5 Months and Begin Selling

The Social Media Hat

So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments

Pam Moore

“Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” I can’t count the number of times I have been asked this question by clients, students of our social media workshops, attendees at events where I speak, loyal blog readers & even neighbors! Even though I know you want to hear me answer “yes,” to this question, I can’t.

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How to Drive Twitter Traffic to Your Website

agora pulse

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too!

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool.

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The Top Video Creation Tool for Social Media (and How to Use it)

Rebekah Radice

Would you like to use video in your business, but don’t know where to get started? Want to create videos you can share on social media, but struggle to find the right tool? I have good news! You can create branded video content without the stress or worry. And you can do it in a matter of minutes. How? With the top video creation tool on the market – Animoto !

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

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How To Pack A Year’s Worth Of Marketing Education Into Two Days

The Social Media Hat

Reading 80 - 100 articles a year from the industries top marketers and experts is a fantastic way to improve your knowledge. but it takes too long.

Education 167
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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and

Training 165
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How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. But it can often be difficult to meet all the people you wish to connect with, particularly if it’s a large conference.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The First 5 Steps To Improving Your Digital Content

The Realtime Report

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best. As a result, businesses now have to put even more emphasis on high quality digital content, but few know where to start.

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How ALL Wildly Successful People Use Social Media for Events

Rebekah Radice

Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there. Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. But there is one thing all wildly successful people know that you can learn from.

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How to Get More Quality Followers on Instagram

Jenn's Trends

I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts to avoid the hustle of finding more followers on Instagram. You see, one of the (if not the) most common question I get asked is […]. The post How to Get More Quality Followers on Instagram appeared first on Jenn's Trends.

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The Three Most Important Best Practices for Solopreneurs via @SoloBuildIt

The Social Media Hat

Being successful online is as much luck and timing as it is persistence and perseverance. It helps when you have advice like this.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Case Studies: 5 Remarkable Marketing Channels on YouTube

Devumi

YouTube is considered to be one of the most important marketing platforms on the Internet. Both large and small brands have set up their own channels on it. While most find modest success with their videos, there are those who have made a killing on the site. Let’s take a look at five of the […]. The post Case Studies: 5 Remarkable Marketing Channels on YouTube appeared first on Devumi.

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4 Great New Instagram Carousel Examples Chosen By Social Media Experts

agora pulse

Last month, Instagram announced that users can share up to 10 photos and videos in one post. This “Instagram carousel” feature was previously available only to those who advertise on Instagram but now is open to users, business owners and marketers of all stripes. How are brands making the most of this new feature? I turned to four of my fabulous writers on the Agorapulse blog to tell me about great Instagram carousel examples that they’ve spotted in the wild.

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan , Angela Sinickas , Rebekah Iliff , Dawn Buzynski , and Aly Saxe offered up smart measurement advice for everyone—from those just starting out, to seasoned pros.

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Challenges of Modern Day PR Pros Versus Those of Decades Past

Meltwater

It used to be that one of the biggest challenges PR pros faced was faxing… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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Facebook Love, Instagram’s clap back at Snapchat & GenX is the new trend | Social You Should Know

Ignite Social Media

Facebook Love, Instagram’s clap back at Snapchat, & GenX is the new trend in this week’s edition of Social You Should Know. Facebook Reactions will Impact News Feed Rankings. Facebook just announced that it will start prioritizing reactions over ‘likes’ when ranking content in News Feeds. Their view is that reactions are a stronger indicator of what people want to see similar content, mainly because it takes longer to leave a reaction than a ‘like’.

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YouTube Collaborations: Working Together on Youtube Brings Success

Devumi

One of the oldest, and most successful, ways to get more subscribers for you channel is through YouTube collaborations. This is when two channels work on one video. Their goal is to help both of their channels get more subscribers, and more views. People have been doing this since the very beginning of YouTube, and […]. The post YouTube Collaborations: Working Together on Youtube Brings Success appeared first on Devumi.

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Don’t Make These Mistakes When Scheduling Instagram Posts

agora pulse

Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like. Agorapulse’s scheduling tools make it possible for you to schedule Instagram posts ahead of time (including right from the mobile app).

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6 Things I Learned From Filming Dozens of Videos That I Hate

Jenn's Trends

When it comes to social media, there are a lot of things I enjoy. When it comes to content creation, I love me some blogging – duh! One thing I do not like – videos. I don’t like filming videos… and not for the reasons you might normally think. I actually just. don’t. like. videos. […]. The post 6 Things I Learned From Filming Dozens of Videos That I Hate appeared first on Jenn's Trends.

Film 109