September, 2015

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14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. ( Read more. ).

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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.

NewsCred 140
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Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

If you’re a marketer, you need to do your research. It’s imperative you understand your audience so that you can craft the right message to reach the right people. Smart marketers are using a free Facebook tool called Audience Insights. It allows you to break down audiences to learn a whole lot about them, including: Age and Gender. Lifestyle.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. 1.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.

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More Trending

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9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! #BLOGCHAT. What: Different blogging topics are discussed each week. [ Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. #CONTENTCHAT. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. [ Learn more ].

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Recap: the September 2015 #measurePR-palooza

Waxing UnLyrical

In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.

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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

[For more on the upgraded Website Custom Audience pixel, read this post.]. The power of Facebook ads is found within the targeting. I don’t care how perfect the ad copy, imagery, bidding and optimization are, it’s imperative that you target the people most likely to perform your desired action. Who are those people? In most cases, they are those who have visited your website before.

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Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.

Liveworld 144
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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FINALLY! A Viable Solution For Posting Photos To Instagram From Your Desktop!

SocMed Sean

It amazes me how many people I talk to that are frustrated with the simple problem of posting Instagram photos from your desktop. You know the scenario: you went on vacation, you took a ton of photos with your DSLR camera and now you want to upload them to Instagram. The problem is, Instagram is really designed for use with mobile devices and the only TRUE way to get photos from your DSLR to Instagram is to transfer your photos on to the memory of your iPhone or the SD card of your Android devic

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200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.

NewsCred 216
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How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”.

Brands 189
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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!). I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. I also wonder where the scheduling gods were when we started working on this trip, because on the first leg of my trip, I will be in 7 cities in 9 days.

CSR 169
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus.

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7 Ways to Be More Effective on Social Media

Small Business Mavericks

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business.

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Funny Friday: What Twitter Needs

SocMed Sean

I know, it’s a bit snarky, but after seeing about 20 different “let me show you how to use Twitter” posts in my Twitter feed today, it just seems to me that there are apparently quite a few social media “experts” out there who don’t get that people using Twitter must already know how to use Twitter. These types of posts are the equivalent of sitting in the passenger seat of a car and saying “let me show you how to drive” while hurtling down the roa

Twitter 136
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My bestseller and the next book is on the way!

Janet Fouts

I was honored to be invited to co-author a book with the legendary Jack Canfield this summer. The book, “ The Soul of Success ” was released in late July and I’m thrilled to announce it is now a best seller on Amazon in both the US and in Canada, not in just one category but in several! US: #1 Marketing for Small Business. #1 Direct Marketing. #9 Marketing. #15 Marketing and Sales. #20 Entrepreneurship. #22 Small Business and Entrepreneurship.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Is It Time To Remove Social Media Links From Your Website?

Firebelly

Bloomua / Shutterstock.com. Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Just because you can, doesn’t mean you should.

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Tweet All The Twitters [pic]

Waxing UnLyrical

Some days you just need to tweet all the Twitters. Right? Off with you. Have a great weekend! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better.

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7 Ways to Be More Effective on Social Media

Small Business Mavericks

It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How a Cardboard Box Pays Tribute to 9/11

Ari Herzog

Six days after my 26th birthday, and 14 years ago tomorrow, Mom awoke me at 8:49 a.m. and said to turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. I turned down the prospect of sleeping to watch CNN. I don’t need to tell you my eyes were glued to that TV the rest of the morning. I channel surfed to gain different camera angles and unedited commentaries.

Wikipedia 101
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Why Storytelling Is Essential to Science

Convince & Convert

An Aquatic Beginning. Randy Olson began his journey as a Harvard Ph.D. and a tenured professor of marine biology at the University of New Hampshire. One day he realized that he had a broader interested in the mass communication of information through story and he tossed in the towel on teaching and moved to Hollywood to study narrative and cinema. He is now an independant film maker an author of three books , and a consultant and teacher of his own Story Circle workshops for scientists and entr

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3 Ways for Becoming a More Productive Writer

Kikolani

Does a blank screen intimidate you? Does the thought of writing 2000 words seem like a tough task? Do you have an indescribable fear of not being a “good enough” writer? If so, relax. Most people do! That’s why I’m writing this blog post for you. By sharing my top three tips, I’m going to help you become a more productive writer!

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? What role can social media analytics play in this process? It’s a question that Talkwalker’s CEO Americas Todd Grossman tackled recently in an article for Social Media Today and we thought we’d breakdown some of the insights he shared.

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5 Offline Activities That Can Impact SEO

Small Business Mavericks

In today’s interconnected and integrated world, small- and medium-sized businesses can’t think in binary terms (i.e. online vs. offline). Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Here are five specific offline activities that have the potential to impact your search engine optimization.

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Why Sharing on Social Media is the Water Cooler

Ari Herzog

This quote is the kind of quote that we need to say over and over to ourselves. It’s not a new idea to me and it shouldn’t be one to you. The honesty about our changing world is why I share ideas on my blog and why you share this post in your own way. I’m fond of saying that cave paintings , created some 30,000 years ago, led to today’s versions of Flickr and YouTube.

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How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media

Convince & Convert

Starting the Conversation. When a team of Idealab innovators gets a little burnt out, Brittany’s experience with crafting Blab is a great lesson on getting back into that startup mentality and emerging with a pioneering software idea. Blab’s unlikely origin story includes an exiled nomadic team of thinkers, a bar, and somebody’s living room.

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How to Promote your Music When Using SoundCloud

Devumi

If you’re on SoundCloud, and you want to know how to promote your music digitally, you’re going to have to be prepared to put yourself out there. While SoundCloud itself is an excellent music promotion tool, and I’ll look at that in this article, it works best when it’s being used alongside other online marketing […]. The post How to Promote your Music When Using SoundCloud appeared first on Devumi.

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