September, 2014

article thumbnail

5 Reasons Why Your Social Media Marketing Efforts are not Working

yMarketingMatters

'While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts: 1.

article thumbnail

Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). I also look forward to seeing her speak about this topic at the upcoming World Business Forum held in New York at Radio City Music Hall on October 7-8.

Forums 253
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Like It Or Not, Facebook Like-Gating Is Going Away

Firebelly

'Planning to run a contest in which you were going to require people to like your Facebook page to enter? If so, do it NOW. Starting November 5, pages will no longer have the option of requiring people to like their page in order access content on an app. Like-gating (or fan-gating) is going away—forever.

Facebook 205
article thumbnail

The Real Roadblock to Social Business Success

Webbiquity SMM

'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not u

Yammer 198
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How do you Measure Success?

Direct Marketing Observations

'I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation. That means not only do I occasionally print things out, but I also bookmark a lot of sites and I also write stuff down on anything and everything.

Sentiment 196
article thumbnail

Wilmington’s Top 10 Tweeters

Saying It Social

'For this week’s blog post, we set out to determine some of the largest twitter influencers in our local paradise of Wilmington, North Carolina. The post Wilmington’s Top 10 Tweeters appeared first on.

More Trending

article thumbnail

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

'With the proper planning and strategic thinking, a competitive advantage is something that your company can definitely create in today’s dynamic and fast moving marketplace of business niches. Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers.

eBook 223
article thumbnail

Top 3 Firebelly Blog Posts Of August

Firebelly

'Facebook was a popular subject on our blog in July, but interests varied in August. What would you like to see us write about in September? Let us know in a comment below! YOUR SELFIES TELL A STORY, PREPARE TO GET CREEPED OUT By Stephanie Daily Think about all the photos you take in a.

Comments 177
article thumbnail

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

'This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Pop-up shops have become a regular and vital part of high streets around the world—but the latest trend is the exchange of free goods and services in return for tweets, Facebook posts and Instagram p

article thumbnail

Are You Measuring Your Social Media Efforts?

Idaconcpts

'Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Marketing Automation: Is Your Business Ready?

Saying It Social

'So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI. The post Marketing Automation: Is Your Business Ready?

Marketing 176
article thumbnail

15 New Facebook Advertising Statistics

Convince & Convert

'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and.

article thumbnail

How to Know Our Website is Penalized by Google – Recovery Tips

Social Media Marketing

'Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk.

Google 161
article thumbnail

Video Is More Important Than Ever On Facebook

Firebelly

'Starting today, all public videos uploaded to Facebook will display the number of times it’s been viewed beside the number of comments and shares. From launching auto-play videos in the News Feed to rolling out new Video Views ads to improving video ranking in the News Feed, Facebook is taking video content on the site.

Video 174
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How social media is like spaghetti sauce

Janet Fouts

'I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce. When Moscowitz told Pepsi they should be looking not for the “Perfect Pepsi” but the “Perfect Pepsis” it was initially lost on us.

article thumbnail

Is Your Local Business Doing These Three Things on Twitter?

Idaconcpts

'You tweet regularly and are beginning to build a following for your local business. You’re ready to take it to the next level and truly grow your presence on Twitter and harness the social aspect of social media for your advantage. So how do you do it? 1. Engage with Your Followers. First, you need to ensure you’re truly engaging in the conversation that’s taking place because of your tweets.

Twitter 162
article thumbnail

Local SEO – Be Found!

Saying It Social

'Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. The post Local SEO – Be Found! appeared first on.

SEO 145
article thumbnail

How to Use the New Twitter Analytics Dashboard

Convince & Convert

'What if Twitter launched the most awesome analytics dashboard and no one really noticed? Well, that’s pretty much what happened over a month ago. I’ve been waiting for the posts that detail how much you can get from the tool and the different types of analysis you can perform. But… I’m tired of waiting. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Analytics 167
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Don’t Try to Sell a Celebrity Their Domain Name on Twitter

Bill Hartzer

'Would you be interested in buying [link] and [link] ? I can provide proof of ownership. @deadmau5. — ToodyNoodlez (@McQuakenbake) September 19, 2014. There are several reasons that I can come up with right off the top of my head why you shouldn’t try to sell a celebrity a domain name on Twitter. Especially if that domain name is their brand or their name.

article thumbnail

7 Awesome eCommerce Platforms For Small Businesses

Kikolani

'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store. Take a minute to think about it now.

article thumbnail

Digital Sabbaticals are Healthy

Ari Herzog

'“It’s only by having some distance from the world that you can see it whole, and understand what you should be doing with it.” - Pico Iyer. Five days after logging off Facebook to spend time with family and enjoy the other side of the country, I returned to the social networking site and observed 6 private messages and 67 notifications.

article thumbnail

Online Marketing 101 for Entrepreneurs

Idaconcpts

'When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses.

Marketing 155
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Sentimental Insights For CXO

Saying It Social

'Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts. Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates.

Sentiment 114
article thumbnail

Seven Communication Sins That Kill Simplicity and Business

Convince & Convert

'Image source: Mindaugas Danys, CC 2.0 The way you communicate with prospects and customers creates or destroys value. When communication is focused and simple, it can add value by challenging your prospects’ status quo, expanding their options, and helping them to see things in new ways. Yet, too often we complicate things and we may not realize it.

article thumbnail

Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

'We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? For example, someone might ask their followers about real estate agents in the area. If you were a commercial real estate agent, then this would be a perfect opportunity–especially if you are in the same area as Janice.

Software 143
article thumbnail

Blinkist Makes Sure You Always Have Time To Read Non-Fiction

Kikolani

'Does reading a non-fiction and learning a bunch from it sound good to you? What if you could read a non-fiction, wherever you are, in whatever time you have? And even better – what if you had a chance to cover a book’s key insights in 15 minutes? This doesn’t need to be a ‘what if’ situation for you, because a Berlin-based startup wants you to have all this and more.

Mobile 141
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

How To Use Natural Keywords In Your Blog

Small Business Mavericks

'When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. Suddenly, I’m aware of all the things I might be doing wrong, and I’m more apt to make mistakes simply because I’m trying too hard not to. Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is.

How To 125
article thumbnail

Outsourcing Medical Package Testing

Idaconcpts

'The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly.

article thumbnail

Testing

Ari Herzog

'This is a test of a new blog-to-email system. If you’re on the list, you should be reading this in your email inbox. If you’re not on the list, click here. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Why I List My Facebook Friends Follow Me, Friend Me, Do Me Wherever Why Foursquare and I Split Up.

article thumbnail

5 New Email Marketing Terms You Should Know

Convince & Convert

'I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Words have power.” Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat.

Marketing 165
article thumbnail

Veggy Food is Healthy Food

Atom Thought

'The article is all about the benefits of vegetarian food. Bla bla bla…. Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! How Volvo is leveraging Pinterest for.

LinkedIn 100