Dave Fleet
APRIL 15, 2013
'Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.
Sherrilynne Starkie
APRIL 6, 2013
'Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band.
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Waxing UnLyrical
APRIL 30, 2013
'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her
Adam Sherk
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.
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Buzz Marketing for Technology
APRIL 25, 2013
'Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? The role of the CDO in the enterprise has gotten a great deal of attention in recent months.
Firebelly
APRIL 4, 2013
'There seems to be a lot of talk about the oddities of Generation Y, or the Millennials, but what really makes this generation stand out? The millennial generation is full of technology driven, social media fanatics. Millennials were born between the early 80’s to the mid 90’s, currently being between ages 18-29, making me part of the generation. 1.
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Sherrilynne Starkie
APRIL 20, 2013
'AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Literally. Montreal Student Protest Berri Hill (Photo credit: xddorox). Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development ev
Waxing UnLyrical
APRIL 11, 2013
'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” Google Reader is the bedrock for how many people collect information on the Internet.
Adam Sherk
APRIL 16, 2013
'Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items.
Buzz Marketing for Technology
APRIL 30, 2013
'Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site to a more stable, streamlined infrastructure.
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yMarketingMatters
APRIL 15, 2013
'OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Ad
Dave Fleet
APRIL 15, 2013
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” Now that spring has sprung (at least, it’s trying to) and students are turning their minds to life after school, I thought it might be timely to offer some of that advice up here.
Sherrilynne Starkie
APRIL 13, 2013
' Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. The announcement comes just a few short weeks after the original name, the Tomahawks, was pulled the day after it was launched due to a social media backlash about name being insulting to First Nations culture.
Waxing UnLyrical
APRIL 4, 2013
'The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. I know that sounds overly dramatic, but it is the honest truth. When I started my first job at 17, remote work was unheard of. Of course, at that point in my life (about to finish high school, no kids, no real responsibility other than work), spending eight-to-10 hours at work did not have a huge impact on my life.
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Mindjumpers
APRIL 26, 2013
'A lot of brands know that they need to create conversations with their audience, but don’t know which conversations. The consumer journey is more fragmented than ever, and multiple topics are influencing the consumer. Relevance is thus key to break through the increasing consumption of content. Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members.
Jason Yormark
APRIL 25, 2013
'About 6 years ago when I was still at Microsoft, I made the jump from whatever Microsoft friendly phone I was using at the time to the iPhone. I was insanely jealous of my Apple fanboy co-worker and his. Let’s be honest, the iPhone was a game changer, and me being the gadget freak, I needed to have one. Especially after playing around with it.
Firebelly
APRIL 9, 2013
'Regardless of the size of your company, the most important component of your social media program is executive buy-in. It doesn’t matter if you work for a Fortune 100 company or a small business. I’ve talked to marketers in both those groups (and let me tell you size is no indication of smarts or sophistication) and I’m amazed at how many people think they can plan a successful social media program without executive buy-in.
yMarketingMatters
APRIL 5, 2013
'Many businesses seek social media success. But attaining it can be complicated. Here are five more social media marketing ailments and their remedies that may sound familiar to you! (This is Part 2 of a 2-part series on overcoming obstacles in social media marketing. Read Part 1 here ).
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Buzz Marketing for Technology
APRIL 10, 2013
'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.
Waxing UnLyrical
APRIL 23, 2013
'I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. The time we have spent together has been great. I love the way you are able to communicate so quickly, so fluidly, so… seamlessly. And I wouldn’t trade the time we’ve had together for the world. Oh, and we’re not breaking up. I’m not ready to leave you.
Adam Sherk
APRIL 30, 2013
'Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion.
Atom Thought
APRIL 23, 2013
'About 4 million young people graduate every year in India.(This includes engineering graduates), which makes us a nation with one of the largest pool of talented and skilled population in the world. However almost 75% of this population is underemployed and unemployed If we take last 5 years data- we can fathom that at.
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Firebelly
APRIL 30, 2013
'I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience. To me this seemed like a bold statement and more a matter of opinion. A large percentage of millennials are in college or heading to college this fall – it is interesting to think about how the generation with the highest social media consumption is experiencing college differently.
Webbiquity SMM
APRIL 29, 2013
'HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights.
Buzz Marketing for Technology
APRIL 10, 2013
'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?
Waxing UnLyrical
APRIL 9, 2013
'Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her. Image: crimfants via Flickr, CC 2.0. What you may not know is that Erin is a writer by trade, and her business has grown to the point that she isn’t going to be contributing new S&S posts for the foreseeable future.
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Direct Marketing Observations
APRIL 2, 2013
From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking.
Navolutions
APRIL 30, 2013
'If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. Many business owners, users, and bipeds in general tend to hate Yelp’s lack of transparency, aggressive sales staff, and the amount of power that they give to relatively anonymous users.
Firebelly
APRIL 29, 2013
'What should you do to optimize your Facebook page for Graph Search ? Find out in these 5 must-reads. What Facebook Graph Search Means for Your Business. By Kelly Jo Horton Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.
Webbiquity SMM
APRIL 1, 2013
Guest post by Megan Totka. Think about the business structure where you work. What happens if you call in sick? Are you on a team of coworkers or are you the sole contributor in your department? Quite possibly you’ve never really thought about a sick day as anything other than what it is. You know you’ll be playing catch-up for a few days, but the business goes on.
Buzz Marketing for Technology
APRIL 4, 2013
'Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to estimate what segments might have higher than average propensity to have that interest and then broadcast various messages at them, hoping we just might hit them at
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