Sherrilynne Starkie

MARCH 2, 2013

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time.

Content 317

Content Film Marketing Loyalty 317

Waxing UnLyrical

MARCH 26, 2013

For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.

Instagram 279

Instagram Tools Statistics Small Business 279

SocMed Sean

MARCH 10, 2013

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business.

Social Media 277

Social Media Proposal Cost Resources 277

yMarketingMatters

MARCH 4, 2013

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter ! Thank You, Tom.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

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Firebelly

MARCH 12, 2013

Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts. We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community.

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URL SEO Team Company 221

Direct Marketing Observations

MARCH 21, 2013

Check out this image. . Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated: I’m not suggesting that influencer outreach is useless or should be a

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Waxing UnLyrical

MARCH 15, 2013

When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.

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Consultant Flickr Policies Communities 279

SocMed Sean

MARCH 22, 2013

Social Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Agree? Disagree? Would love to hear your thoughts! Cheers! –Sean.

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Social Media Instagram Twitter Facebook 276

yMarketingMatters

MARCH 19, 2013

This is “Part 1? of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. “Part 2? will published soon. Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for the social media.

Social Media 219

Social Media Publishing Marketing Small Business 219

Mindjumpers

MARCH 25, 2013

'Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? Drop-dead design.

Guidelines 206

Guidelines How To Facebook Banking 206

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Buzz Marketing for Technology

MARCH 20, 2013

Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.

Conversation 199

Conversation Hotels Retail Focus Group 199

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

Sports 281

Sports Brands Focus Group Microsoft 281

Waxing UnLyrical

MARCH 18, 2013

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.

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Tips Twitter Avatar Real Estate 277

Webbiquity SMM

MARCH 6, 2013

Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until people expect an answer? Can PR keep up in this online social world? These are all questions I’ll try to tackle here. The notion that social media can have a larger impact than public relations is fairly new.

Social Media 188

Social Media Small Business Guidelines Forums 188

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Firebelly

MARCH 22, 2013

Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”). The arbitrary 20% text rule is still in effect – cover images cannot be made up of more that 20% text. Some people have found this rule confusing, but now there’s an easy tool to see if your cover photo violates this rule.

Tools 184

Tools Facebook URL Price 184

Atom Thought

MARCH 24, 2013

If I ask you to rent out your car when you are not using, and make additional money ; perhaps the answer would be ‘no’, at best you would skeptically ask “do these concepts work”? Getaround.com, a car sharing company in San Francisco, has signed up 10,000 vehicles in less than 2 years! This is.

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Company 182

Akamai Marketing

MARCH 22, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Buy 174

Buy Brands Twitter Feed 174

Direct Marketing Observations

MARCH 12, 2013

Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information. CtoCloud Application is requesting permission to: Manage your contacts.

Privacy 168

Privacy Applications Data Examples 168

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Waxing UnLyrical

MARCH 22, 2013

Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Mindjumpers

MARCH 20, 2013

'As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. One thing the platform has been lacking is a free and easy way to collect metrics but that has just changed with the launch of the new Pinterest Analytics tool. Measure your pins. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the plat

Analytics 167

Analytics Brands Overview Small Business 167

Firebelly

MARCH 14, 2013

Firebelly is a fast-paced working environment – sometimes we forget to stop for a minute and take a breath. That being said, one of my favorite parts about working here is taking a breath to meet with clients in person, whether it is for coffee, food or drinks. This M.F.K. Fisher quote fits perfectly with my working relationships, “First we eat, then we do everything else.” Everyday we are bombarded with work emails and conference calls.

Conference 183

Conference Meeting Conversation Engagement 183

Josh S Peters

MARCH 8, 2013

About this Author: when Mary isn’t busy reviewing promotional fulfillment in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront! 1. Open a PPC Campaign . This is a basic step that pretty much every internet marketer knows about.

Tips 165

Tips Marketing Adwords Yahoo 165

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Akamai Marketing

MARCH 19, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Comments 172

Comments Communities Feed Feedly 172

Direct Marketing Observations

MARCH 14, 2013

Saw this picture and it so captures the essence of who we are now. We are a global, digitally enabled people. Amazing!

Mobile 189

Mobile SEO 189

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Here or there? This is not me being mean; you’ll find that most of my colleagues do the same. Because we all have businesses to run, and if we’re constantly bouncing about here and there, not only are we losing time from client work, we’re a

Conference 259

Conference Proposal Consultant Eventful 259

Social Media Marketing

MARCH 29, 2013

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Video 167

Video Engagement Brands comScore 167

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Firebelly

MARCH 17, 2013

Happy St. Patrick’s Day! Check out these three must-reads on how your brand can celebrate it. 5 Great Green Social Media Tips for St Patrick’s Day. By Muhammad Uzair St Patrick’s Day is just around the corner and for many, so are pints of Guinness, shamrock hats and a bit of the craic. We’ve compiled some tips for Paddy’s Day that allows your social media to shine when everyone else is having a grand old time.

Social Media 177

Social Media Social Networking Tips Brands 177

Josh S Peters

MARCH 31, 2013

When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read.

Social Media 156

Social Media List 156

Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. This famous figure of 16% has been repeated on all social media blogs so that it is now perceived as an uncontested truth by virtually all Facebook page administrators.

Metrics 167

Metrics Statistics Organization Influencer 167

Kikolani

MARCH 13, 2013

If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. On July 1st, Google Reader says goodbye. The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives. Now there is three and a half months to find a suitable alternative.

Google Reader 168

Google Reader RSS Netvibes Google 168

Waxing UnLyrical

MARCH 21, 2013

I know this makes me sound like a curmudgeon, but a fairy dies every time I get yet another request to “pick my brain.” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Perhaps I should feel smug that my opinion is apparently worth so much to so very many people, that they all want a piece of my grey matter.

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Consultant Hosting Flickr Questions 256