Sherrilynne Starkie
JANUARY 19, 2013
“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch.
SocMed Sean
JANUARY 5, 2013
Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company?
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Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always su
Justin Levy
JANUARY 23, 2013
After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. The first episode of the show is already live. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers.
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Jason Yormark
JANUARY 28, 2013
If there’s one area that I have had a tremendous amount of experience around, is in the hiring process. When I was at Microsoft, there was a period of time, where that was practically all I was doing as Microsoft Advertising was in a hiring frenzy back in 2006 or so. Literally 30-40 phone, and in person interviews not to mention all the reviewing of resumes.
Waxing UnLyrical
JANUARY 25, 2013
“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.
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SocMed Sean
JANUARY 20, 2013
Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others. And recent trends in social media are showing that sharing photos and images is a great way to make sure that your blog posts are getting traffic. However, the more images you include in an article, the slower your page load times will be and the longer your visitors will have to wait to enjoy the content.
Buzz Marketing for Technology
JANUARY 30, 2013
Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. It was invented in 1994 by Denso Wave, a Toyota subsidiary, as a way to track vehicles as they were assembled, and to scan components at high speeds. While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it.
Akamai Marketing
JANUARY 25, 2013
Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both.
Mindjumpers
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name.
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Waxing UnLyrical
JANUARY 30, 2013
Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about.
Sherrilynne Starkie
JANUARY 26, 2013
Five Ottawa Facebook Pages worth following. View more lists from Sherrilynne Starkie.
Justin Levy
JANUARY 2, 2013
Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity. This is a process that I go through every year and it helps me to feel refreshed and ready to tackle the upcoming year. Here are 10 areas that you should hit the reset button on TODAY: Email - Start off the new year with a clean inbox by archiving all email older than Dece
Atom Thought
JANUARY 2, 2013
Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few.
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Adam Sherk
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. As with my previous comparison, I used All my + to pull data on +1′s, shares and comments for every post on the official Google+ pages of a selection of news sites.
Webbiquity SMM
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Waxing UnLyrical
JANUARY 8, 2013
Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation.
Mindjumpers
JANUARY 2, 2013
2012 was a significant year for Social Media with milestones such as Facebook reaching 1 billion monthly active users worldwide, the Pope joining Twitter, Red Bull Stratos pulling the all time greatest marketing stunt with Felix Baumgartner’s space jump, Obama’s “Four more years” being the most retweeted in history, and not least PSY’s Gangnam Style being watched more than a billion times on YouTube and danced all over the Globe.
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Justin Levy
JANUARY 18, 2013
Keeping up your water intake is vital to your overall health and it goes far beyond wanting to lose weight or grow bigger muscles, though it helps with those goals too. There are an endless number of reasons why drinking more water is good for you. A simple Google search for “benefits of drinking water” returns over 18 million results, with many of the articles on the first page containing multiple reasons.
SocMed Sean
JANUARY 22, 2013
Today’s guest blog post comes from Erik Gaandt, who has written this article for WhoIsHostingThis.com – see here for their iPage review results. Erik is a freelance technology writer and his articles appear on various website marketing blogs. As your blog or website begins to grow, you will find yourself dealing with the logistics of having loads of files to organize, maintain and update.
Jason Yormark
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. It’s not an easy task to build a platform to accomodate that much data and users. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.
yMarketingMatters
JANUARY 23, 2013
Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail.
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Waxing UnLyrical
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). the word “serendipity” was coined (1754, and ’tis true, ’twas not a word before Horace Walpole used it in a letter to Horace Mann ). Elvis Presley made his first U.S.
Atom Thought
JANUARY 30, 2013
Friends, here are 17 small office and workspace concepts that will inspire you to create one for yourself. So, click here and immerse yourself in the irresistible inspiration of being yourself. Related Posts: 9 Top ‘Jugaads’ on Pinterest! Technology Marketing in Digital Age! How Volvo is leveraging Pinterest for success? Social Media and the New.
Mindjumpers
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Graph Search offers an entirely new way to explore your social life by asking questions in a natural language and even very specific queries.
Justin Levy
JANUARY 2, 2013
Now that we’ve wound down the previous year and are getting back up to full speed, this presents the perfect opportunity to hit the reset button on your systems and processes, helping you to increase your productivity. This is a process that I go through every year and it helps me to feel refreshed and ready to tackle the upcoming year. Here are 10 areas that you should hit the reset button on TODAY: Email - Start off the new year with a clean inbox by archiving all email older than Dece
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Techipedia: Tamar Weinberg
JANUARY 15, 2013
This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success?
Webbiquity SMM
JANUARY 27, 2013
Guest post by Megan Totka. The benefits of social media are clear: huge outreach, easy to use, low cost and (assumed) high ROI, not to mention a wide variety of options. In no way would I recommend anyone stop using social media as a marketing tool. In fact, I’m a huge advocate of it. But after months or even years of use, you will likely learn, there are a lot of things to hate about these websites; that even though it’s become an essential marketing channel, social media still sucks.
Waxing UnLyrical
JANUARY 31, 2013
I came into communications via a rather round-about path: I enrolled in a Bachelor of Music program for oboe performance. It was through my love of music that I discovered my passion for branding, public relations, and social media. Without any communications, journalism, or marketing classes under my belt, and working to build my own consulting practice over the last two years, I’ve had to push myself, think outside the box, and create my own systems from scratch.
Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Moving up the pyramid you can see how each layer above benefits from a strong program surrounding the layer below it.
Firebelly
JANUARY 16, 2013
Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Learn all about it in today’s roundup. Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement.
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