Dave Fleet
APRIL 24, 2012
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. From my perspective the onus is on you to consider not just the words coming out of your mouth, but how they are received.
Harp Interactive
APRIL 30, 2012
Does your Facebook Page have Rules or is it a free-for-all? A Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page.
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Sherrilynne Starkie
APRIL 1, 2012
The tables below are meant to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel). Very few of the most popular tweeps make the grade on the influence table. Also, quite a few influential tweeters don’t have that many followers, relatively speaking. Congratulations to @phdinparenting who continues to top both lists.
SocMed Sean
APRIL 17, 2012
I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.
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Mindjumpers
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.
Firebelly
APRIL 25, 2012
Facebook has finally made changing your Page name a bit easier. Here’s how to do it. View your Page’s Admin Panel, click the Help link, then scroll down and click ‘Request a name change for your Page.’ Below is a screenshot of what it looks like and where to go: Once you’ve clicked that, you’ll be taken to a name change request form.
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Harp Interactive
APRIL 16, 2012
With the goals of achieving the best click through rates, exposure and retweets, I've pulled together a list of top Twitter tips that should be committed to memory and employed on a daily basis.
Sherrilynne Starkie
APRIL 20, 2012
Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.
SocMed Sean
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in s
Mindjumpers
APRIL 19, 2012
Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content.
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Firebelly
APRIL 20, 2012
Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format.
Dave Fleet
APRIL 5, 2012
Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a guest post by Jim Signorelli. Let me know what you think. If you’ve gotten past the title of this article (and many don’t) you’re obviously intrigued. How could anyone expect to sell anything this way? Telling someone you’re terrific is so, well…crass, obnoxious, and Neanderthal, anything but effective.
Waxing UnLyrical
APRIL 10, 2012
Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. One night in February I was perusing Groupon and found deals galore capitalizing on the upcoming holiday. As any good female friend should do, I reminded my clueless friend Steve that Valentine’s Day was around the corner.
Sherrilynne Starkie
APRIL 9, 2012
The Debtor List is a free service that provides a searchable, public database where users can submit a claim for debts owed to them. Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay.
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Adam Cohen
APRIL 12, 2012
(Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.
Mindjumpers
APRIL 11, 2012
Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.
Firebelly
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”.
Buzz Marketing for Technology
APRIL 18, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.
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Waxing UnLyrical
APRIL 5, 2012
I have to start with the caveat that this title is not original. I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. For one hour, dozens of folks from around the world weighed in with their thoughts and perceptions. And, as usual, I learned a heck of a lot more than I contributed!
Sherrilynne Starkie
APRIL 14, 2012
A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). “We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall
Jason Yormark
APRIL 2, 2012
Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent
Mindjumpers
APRIL 26, 2012
Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights.
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Firebelly
APRIL 3, 2012
Has wondering what Facebook might have looked like if it was launched a decade earlier – 1994 instead of 2004 – kept you up at night? Rest easy, my friends. Here is your look at Facebook as if it were invented in the 90s: [Video URL: [link] ].
Adam Sherk
APRIL 24, 2012
It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. So I thought I’d check in on the PageSpeed scores for a selection of major news sites. Page speed is not a major ranking factor (according to Google it impacts roughly 1 in 100 searches) but it does have a direct and indirect impact not only on SEO but also on social media
Waxing UnLyrical
APRIL 30, 2012
There’s a lot of advice for small business owners to learn to say no. To prioritize our workloads, to avoid hastily jumping into activities without a plan for gain. It’s hard to follow that advice, especially when we most need it. And when launching a business – swamped with to-dos, events, and life – we always need it. As we grow, we set patterns: busy periods and way-too-much-time-for-Twitter periods, and rinse-and-repeat activities that build and cement our business a
Sherrilynne Starkie
APRIL 25, 2012
Have you posted a Facebook status, immediately regretted it and taken it down in hope that no one has seen it? This is the question I recently posed on Facebook using the questions tool. Almost 30 people took the time to answer and the overwhelming response is, yes! In fact, 21 people admitted to taking down something they posted because they regretted posting it in the first place.
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Techipedia: Tamar Weinberg
APRIL 17, 2012
This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those concerns are necessarily worth the worry.
Mindjumpers
APRIL 13, 2012
Tweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life. Simply by using your voice to check-in at a place or to get directions on a map to take you to the place you want to go to. A couple of days ago, Google launched a two and a half minute long video that shows how this dream of technology could look like.
Firebelly
APRIL 13, 2012
Last week we imagined if Facebook were invented in the 90s. This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. [Video URL: [link] ].
Janet Fouts
APRIL 5, 2012
A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach. “The reach chart shows how many people have seen any content about your Page, and where applicable, whether these people were reached through an organic, paid or viral channel.
Waxing UnLyrical
APRIL 19, 2012
Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. This was taken to a whole new level recently during a birthday dinner for my friend at downtown restaurant Lowcountry. What set this experience apart as the greatest social media-friendly dining experience I’ve had?
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