Dave Fleet

NOVEMBER 21, 2011

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice.

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Social Media ROI Report Sentiment 413

Harp Interactive

NOVEMBER 30, 2011

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone [.].

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Hashtag Twitter How To Organization 308

SocMed Sean

NOVEMBER 27, 2011

So, you’re ready to Tweet, right? You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. Before you jump in and start tweeting away, here are seven tips that can help you avoid looking like a newbie and (hopefully) avoid some common pitfalls. 1) Don’t Be An Egg – Adjus

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Tweetdeck Twitter HootSuite Hashtag 279

yMarketingMatters

NOVEMBER 30, 2011

This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.

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Mindjumpers

NOVEMBER 18, 2011

Tweet Who is an average Facebook user and how do his activities on Facebook look like? This question needs to be reflected upon by everyone working with Facebook, since it is what we base our strategies on. Here is an infographic, created by JESS3, a creative agency that examines engagement statistics of Facebook users and identifies what an average Facebook user looks like.

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Facebook MySpace Statistics Social Networking 278

Waxing UnLyrical

NOVEMBER 30, 2011

Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good.

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Company Brands Microsoft Banking 264

Firebelly

NOVEMBER 19, 2011

Jonathan is a tremendous networker and advocate of social media marketing. Our friend, Mark Juleen, has this to say about Jonathan Saar “Beyond his role at The Training Factor, Jonathan is a tremendous networker and advocate of social media marketing for the multifamily industry. I’ve been extremely impressed with his efforts in this space and utilizing social media marketing to help build his business.

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Social Media Training Discount Industry 254

SocMed Sean

NOVEMBER 15, 2011

I’ve been asked this question more than a few times, so I thought I’d pass it along here. If you hate that apps like Yahoo! News, Spotify, and the Washington Post are pushing articles into your Facebook timeline, there is a quick way to get rid of them. Within your timeline each app gives you the opportunity to hide a specific story, but doesn’t give you the chance to hide everything from Yahoo!

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Yahoo Notification News Facebook 279

yMarketingMatters

NOVEMBER 2, 2011

Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the.

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How To Activities Twitter Directory 279

Mindjumpers

NOVEMBER 1, 2011

Tweet. Brian Solis recently released the 7th book called “The End of Business As Usual” In the book, he talks about the 3 Fs of social media – friends, followers and fans – and what they mean to brands. A person on a social network becomes part of one of these categories when he clicks the magic button “Like” or “follow “ But what does this act really mean, what does it mean for brands and what do customers intend to convey by it?

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Discount Loyalty Study Brands 273

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Jason Yormark

NOVEMBER 21, 2011

When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

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Social Media Conference WordPress Research 254

Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect.

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Firebelly

NOVEMBER 17, 2011

Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. If you haven’t heard of Pinterest, it’s basically an online bulletin board.

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Conversation Brands Fashion Loyalty 229

SocMed Sean

NOVEMBER 22, 2011

Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. While I understood what the terms meant, I asked myself what I would think if I were an executive at a company that just didn’t understand social media.

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Social Media Case Study Class Education 278

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Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

This is a guest post by Andy Havard. Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Mindjumpers

NOVEMBER 4, 2011

Tweet You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought of what to day on each of your loved social media sites and how to say it right?

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Study Social Media Sites Questions 267

Jason Yormark

NOVEMBER 21, 2011

When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities.

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Social Media Conference WordPress Research 249

Waxing UnLyrical

NOVEMBER 28, 2011

Guest post by Ken Mueller. A bee in my bonnet. Often when my wife and I are taking our dog, Shadow, for a walk, we go past a house in our neighborhood that has grabbed my attention. There are two vehicles parked out front bearing license plates that include variations on the word “beeswax.” The front yard of the house is decorated with a variety of ornamental beehives and other bee-themed items.

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Sports Flickr Small Business Influencer 212

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Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. 1. Vanity URLs. Find us at facebook.com/firebellysocial is a lot easier to remember (and takes up a lot less space) than find us at [link]. 2.

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Google Brands Comparison Policies 227

SocMed Sean

NOVEMBER 7, 2011

There are a LOT of idiotic corporate terms out there. Just hang out within earshot of any corporate conference room and you’ll hear terms like: Ping me when you have some bandwidth In order to accomplish synergy, we need to facilitate a complete paradigm shift If we push the limit, we can really take advantage of the low-hanging fruit Let’s hit the ground running and make sure we accomplish seamless integration Barf.

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Social CRM Radian6 Software Creative Commons 275

Direct Marketing Observations

NOVEMBER 4, 2011

A good friend who is the SVP of marketing for a very large Fortune 500 company recently asked me via email the following question(s). Do you believe in the Klout score? If you were to set a KPI for success in social, would it be FB likes? and if not, what would you recommend? My view on this is that FB likes is not the right metric, but I am not sure what is… Great Question isn’t it?

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Klout Facebook Metrics Engagement 206

Mindjumpers

NOVEMBER 11, 2011

Tweet If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg Belgium’s wish to give the brand a boost, as it was considered too formal and less approachable and daring.

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Video Authentication YouTube Groups 257

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Jason Yormark

NOVEMBER 2, 2011

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.

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Twitter Domain Name Small Business Activities 230

Waxing UnLyrical

NOVEMBER 23, 2011

Guest post by Mary Barber. “I want to thank you for being here today …” “I would like to ask you to do this for me …” I don’t know about you, but people wanting to thank me/do things for me are starting to make me cringe. I feel the same about those who say they “would like to” do things. Think about it and I’m sure it will bother you as well.

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Energy Sentiment Flickr Consultant 209

Firebelly

NOVEMBER 27, 2011

Professional Blogger and Book Author Erik Deckers on disruption, middle men and his deepest secret. Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). That’s a pretty formidable output in any terms.

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Social Media Marketing Sports Banking 219

SocMed Sean

NOVEMBER 26, 2011

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- 2) How did you get that job? While the answer to the first question is simple and a resounding “No!” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time.

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Collaboration Committee Social Media Knowledge Base 258

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Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Never is that more true than at budget time. The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people.

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Social Media Jive ROI Press Release 198

Mindjumpers

NOVEMBER 21, 2011

Tweet Whenever we think of professional networking and corporate branding, the first thing that comes to mind is LinkedIn. And rightly so, with 100 million professionals following 1,9 million companies on LinkedIn, it is worth considering to grow a presence here on LinkedIn. Now the question is who follows your company on LinkedIn and why? Anyone and everyone who is in anyway associated with your company have an incentive to follow it on LinkedIn.

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LinkedIn How To Aggregator Company 250

Jason Yormark

NOVEMBER 2, 2011

Imagine you come up with a great idea for a blog, or business idea. Or maybe you just are helping a good friend out with getting them their website up finally. You’ve got the domain name, the business or organization is registered, and you’re just about good to go. Then you go to obtain your social media usernames. You know going into it that there’s a good chance it’s probably already taken, but worth a shot anyway.

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Domain Name Twitter Small Business Activities 222

Waxing UnLyrical

NOVEMBER 21, 2011

Guest post by Pierre-Loic Assayag. I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. Of course, I could always ask Shonali to the rescue. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian.

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Klout CPI Foursquare Influencer 207

Firebelly

NOVEMBER 3, 2011

What do Nicki Minaj, “techertainment”, solomo, and walks on the beach have in common? Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. His questions have stumped national speakers. He’s most recently fascinated by video, mobile, and analytics. Here’s some insight into his psyche through an interview we did a couple of weeks ago.

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Social Media API Marketing Mobile 216