October, 2011

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You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Whether it’s planning and budgeting, client project execution or measuring the outcomes, some people seem to think that by calling yourself something different, you can avoid learning about critical elements of a communications function.

Flickr 409
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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt! For god’s sake Re-Tweet!!!!!! (and don’t forget to @mention yourself in the Re-Tweet).

Klout 277
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What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign.

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How To Produce Engaging Updates [infographic]

Mindjumpers

Tweet After a brand’s page is set up and the launch social media strategy is in place, the next task is to talk on behalf of the brand and start creating engaging conversation around consumer passion points. Earlier on our blog, we have written about how to write engaging updates and the tips for it. Since this topic is of great relevance for brands so at Mindjumpers, we decided to put it in an infographic with some best practice additions from our experience.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Difference Between Experts and Expertise

Waxing UnLyrical

“How do you become a social media expert?” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications).

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Confused About Facebook Changes? (Free Webinar)

Almost Savvy

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” I’m pretty sure he had something else in mind. Still, the lyrics do include “Turn and face the strain,” which may be how you’re feeling each time you visit the site. The good new is that you’re not alone. I’ve been inundated with questions like, “How do I…?

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More Trending

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Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. I make practically no money off of my blog, so my efforts here are strictly authentic in being helpful, entertaining and to connect with as many people as I can.

Comments 258
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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

This is a guest post by Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself.

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5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Tweet More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation?

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Content Is King At BlogWorld

Dave Fleet

Tweet. I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright , on the topic of blogger relations – how to identify people, how to approach them and how to avoid the mistakes of others. I had a chance recently to chat with DJ Waldow, who recorded this video about our session and about why I keep coming back to BlogWorld.

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. You are the future now. You are the last hope for humanity. Only you can help rebuild our fallen world. Round up as many Facebook friends and Twitter followers that you can! Re-tweet dammitt! For god’s sake Re-Tweet!!!!!! (and don’t forget to @mention yourself in the Re-Tweet).

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Getting Back on Track

Waxing UnLyrical

It’s been just about a month since I told you WUL’s publishing schedule would be indefinitely halted. Well… I’m back! More or less, that is… Many of you have asked, so here is what happened and how the last month went. Remember I told you I had to undergo a laparotomy (that’s abdominal surgery, where they cut into your tummy, not fun) to have a mass on one of my ovaries removed.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook by the Numbers [infographic]

Mindjumpers

Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log into Facebook every day. For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing.

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Does Good Content Matter Anymore?

Direct Marketing Observations

We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Actually, things already are ugly. Specifically, the dearth of original compelling content in the digital space has caused us to consume subpar content wrapped around good SEO.

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Three Ways To Wag The Long Tail Of Content

Dave Fleet

Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. What’s more, the traffic to this post is continuing to rise over time.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

A few weeks ago I noticed that Klout had added the WordPress button to the available channels to connect to which was encouraging. Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. But not so fast. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs.

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How to Fail in Business Without Really Trying

Waxing UnLyrical

This is a real email I received a couple of days ago: Hi Shonali, I came across your company Shonali Burke Consulting and wanted to connect with you with regards to how you handle your issue/topic tracking in the media. Recently, I have worked with organizations who have needed help during issues or major events in their history to promote and protect their brand. <REDACTED> has worked with similar large organizations such as Disney and Burger King to support their efforts to effectivel

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How to Handle Fans’ Feedback on Your Facebook Page

Mindjumpers

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to take when jumping into the social media universe.

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Facebook Sharing and Privacy Tips (Video)

Almost Savvy

If you’re a Facebook user, you’ve probably noticed a lot of changes, especially on the homepage where you see updates from your Facebook friends. What you may not have noticed are the significant updates in how you manage your privacy, along with other new features and changes. Facebook is a wonderful tool for connecting with family and friends, as well as your favorite brands and businesses.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.

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What community means to me: 17 teenage perspectives

Firebelly

Community makes your who you are image credit duncan alney (c) 2011. Part 1 of 2: teenage perspectives on community and trust. While community can be experienced in countless ways, the meaning of community might be pretty universal. This was definitely clear to me yesterday – as I was at Westfield High School’s “Entrepreneurship 101” class (the second session to be exact) – interacting with kids between the ages of 14 and 18 – and their visionary teacher Lauri Russo.

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How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. While I’m not an “expert” by any means when it comes to securing these opportunities, there are a few steps I’ve taken that have helped me do so that I thought migh

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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. It is ubiquitous. Most of the advice we received from early adopters years ago is hardwired into our brains: Listen first! Respect people’s time! Offer something that is relevant and valuable! Measure! Measure! Measure! This isn’t anything new. These are tactics you would apply to customer/client relations even if you worked in an old-time general store selling beans out of a bin.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Make Your Customers Go From Offline to Online Fans

Mindjumpers

Tweet On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, on website etc. are some of the more obvious and easy ways to inform people about your social presence.

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Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?

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The ethics of posting Ghadafi’s death photo

Socialized

The recent global (and nearly instant) publication of the gruesome photo of Muaammar Gadafi's body has set off many conversations about the ethics of distributing these kinds of images. As Reuters described it (and the aftermath of his death), "Muammar Gaddafi's body, bloodied and half-naked on a filthy mattress in a.

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Halloween Homage to Social Media

Firebelly

Halloween is less than a week away, and if you still don’t have a costume, here are a few easy ways to take part in the festivties and pay homage to your favorite social media trends this year: Facebook Notification. Make yourself a red talk bubble with a white “1″ in it that attaches to your hand, and stack different notifications (Halloween-themed or otherwise) under the red talk bubble.

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How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. While I’m not an “expert” by any means when it comes to securing these opportunities, there are a few steps I’ve taken that have helped me do so that I thought migh