September, 2011

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4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

Tweet. Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels.

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10 Easy Tips to Build Your Fan Base on Facebook & Twitter

yMarketingMatters

Your business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short.

Twitter 279
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Trending Sources

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64 Inspiring Facebook Marketing Techniques [infographic]

Mindjumpers

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The best thing is, of course, to be a bit different than your competitors, so there’s a reason for fans to stick with you rather than with other players in the field. This probably puts some pressure on you, because it takes a lot of thinking and planning to make your audience choose you over others.

Facebook 277
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The ROI of Respect, Listening and Hugs

Almost Savvy

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While you may not spend the hours online as I do, admit it, you are online a lot. My question to you is a simple one: How well do you really know your virtual connections? We love our time in this fast-paced world of sharing personal updates, news, opinions and general silly banter, but do we allow the keyboard and screen to depersonalize the experience and create a false sense of intimacy?

ROI 273
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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#MyBootcamp Update: Month One

Waxing UnLyrical

It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!

Exercises 257
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5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. I always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

This is a guest post by Lior Levin. LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you’re making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole.

LinkedIn 234
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Being a Social Strategist – What Does It Take? [Infographic]

Mindjumpers

Tweet With the increasing number of businesses using social media, there’s now great focus on the role of being a social strategist. But who are the persons in this type of job and what does it take? That is what the infographic below tries to answer. I found the infographic on Mashable. It’s called “Social Media for the Career Minded”, and it portrays the personality, education, career paths and responsibilities of today’s successful social media strategists.

Overview 271
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What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players.

Marketing 225
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Facebook free? Hardly

Socialized

Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook's constant changes, making it nearly impossible to master the site. These complaints are often met with, "So what? Facebook is free. If you don't like.

Facebook 224
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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I’m Worried About Google Plus

Direct Marketing Observations

It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. Here’s why. Since it came out, I haven’t had time to use it.

Google 212
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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. What’s more, your objectives and strategy are the most important part of the plan.

Loyalty 345
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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

This is a guest post by Babu M. Varghese. The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+.

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How to Measure Your Social Media ROI [Infographic]

Mindjumpers

Tweet. With increasing competition in social media, almost everyone wants to grab a share of the “social&# pie. Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. An important part of social media is about building valuable and sustainable relations. Therefore, each relation to a customer or user can be of value to the business depending on what kind of contributions the user gives to the community, the scope

ROI 264
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies! But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate

Jive 210
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3 Tips For Building Your Brand On Twitter

Firebelly

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. The word defines you. And when an individual is the brand, everything that individual does helps form the definition of that brand.

Brands 209
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How 1 Blog Post Increased My Klout Score

Jason Yormark

I know what you’re thinking; big deal right? I know. It’s not a big deal at all really. But I did find it very interesting based on my particular circumstances, and I thought sharing might be useful in some way to some of my readers. So I went on a blog hiatus for a few weeks, and it certainly made a significant impact on my Klout score. I was hovering around 70 for awhile, and after about 4 weeks of not blogging, I dropped down to 67.

Klout 204
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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ).

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Public Relations: It’s Not Kid’s Play

Waxing UnLyrical

As I was on a treadmill the other day (working to get back to my “fighter’s weight&# ) I found myself noticing the little things all around me. This is what happens to me once the endorphins begin to kick in and I’m not breathing too heavily (I wasn’t in a boot camp session that day)…. a leg extension machine sticking. the frayed edges of a stair-stepper. some meathead staring at himself *way too long*. the syncopated rhythms of other runners on their treadmills. … and the photo at the st

Journal 198
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The Social Marketing Roadmap [Infographic]

Mindjumpers

Tweet With social media platforms getting more evolved everyday, it is imperative for brands to have a defined and a strategic approach towards using it. For a ready reference, you can take a look at this infographic where marketing experts tell you what to keep in mind while designing your social media strategy, whether you are just starting with it or you are already present there!

Marketing 264
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Social media is not a weapon

Janet Fouts

I’m well aware that there is a huge amount of cyber bullying going on out there, particularly with our kids, but that’s not what this post is about. Not entirely anyway. This one is about people using social media as a weapon to bully brands and service providers into getting what they want. We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give he

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Social Media Citations: You just got served!

Firebelly

When out window shopping for fun gifts to send to my friends in the Midwest the other day, I stumbled upon these Social Media Citations that made me laugh and triggered my inner dialogue to say, “I know a few people who need served with these on a daily basis!&#. This got me thinking about the biggest annoyances I find on social media. I asked friends, reviewed my own wall and searched around the Internet.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Sure Fire Ways To Lose Website Visitors

Jason Yormark

I’m always surprised at how many sites use questionable tactics with their websites that most certainly drive away readers. In some cases these decisions are certainly centered around monetizing a site, but in others, they are simply mind boggling. I’ve taken the past few months to really gather some feedback on how I’d like to evolve my blog in terms of making it more reader friendly and call to action oriented, but I can assure you that I would never consider any of the following tactics in an

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You Never Know

Dave Fleet

Tweet. It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of attention and reaction from others - without thinking carefully of the consequences. Just remember – you never know: Who might be your boss one day. Who might interview you, or review your resume, one day. Who might be a colleague one day.

Review 314
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Baring My Gut… Literally

Waxing UnLyrical

Funny how things can change in the blink of an eye, isn’t it? Here I was, thinking I’d have a nice little break, catch up on blog reading & commenting, cooking, and so on. As a matter of fact, I thought I’d be spending Saturday heading to my local farmer’s market with a friend, and then getting a blissful acupuncture treatment.

Flickr 190
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How to Create Viral Success: Top 10 Viral Campaigns

Mindjumpers

Tweet Recently, AdAge.com published a refreshed list of the top 10 viral videos of all time. As they wrote on their site, many ads come and go quickly, but some are definitely here to stay! Here, I will review the top 10 list from AdAge, together with giving some tips on what to include in a campaign to help it go viral and stay on top. The list of top 10 viral videos naturally includes some videos that many of us have seen several times.

Campaign 256
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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15 Tips For Making The Most Of 140 Characters

Small Business Mavericks

So you’ve discovered Twitter. Good for you! It’s fun, isn’t it? One of the biggest questions that many people have about Twitter is, how can I build value in 140 characters or less? Well, I’ve discovered 15 ways you can build value with every Twitter message. Are you ready? Here goes: Use short URLs. There are plenty of services you can use for your short URLs.

Tweetdeck 173
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7 Reasons Why The Time Is Right For Online Community

Firebelly

People ask me all the time for my recommendations and thoughts on building online communities – and why this is such a good time to build them. The answer is layered and yet perfectly straightforward. People are less willing to commit to traditional organizations. People want greater transparency from traditional organizations. People want to make smaller commitments to more organizations.

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What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile.

Feed 168
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A Simple, Effective Way To Boost Your Creativity

Dave Fleet

Tweet. Want a quick way to improve your creative output, at work and at home? Carry a notebook with you at all times. Carrying a notebook is a habit I’ve fallen into and out of over the years, but I’ve noticed that when I do, my creative output soars. Right now I’m rocking a Moleskine notebook, and I love it. Frankly, you could use scraps of paper instead, but having a notebook makes it way easier to refer back to later.

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Facebook Timeline: There's Plenty That's New

Social Media Marketing

At the f8 developer conference today, Facebook unveiled some major platform changes that will profoundly affect how we use and interact with the site. In his keynote, Mark Zuckerberg said that Facebook's job is to "make it the best way to express who you are." And with a company whose vision is to make the world more open and connected, it's absolutely essential to make it feel like a place you prefer to spend time.

Facebook 167