Dave Fleet

AUGUST 16, 2011

Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the c

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Mindjumpers

AUGUST 15, 2011

Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. Earlier this month, Google+ hit 24 million users, which makes it the fastest growing website ever to reach that size according to Reuters.

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Almost Savvy

AUGUST 10, 2011

If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. It is clear that the team at Google thought long and hard about how people and brands use Facebook, Twitter and LinkedIn and worked to incorporate the best features of all, while adding a few cool features we haven’t seen before.

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Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all. I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them.

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Adam Cohen

AUGUST 30, 2011

It’s that time of year. Summer draws to a close, baseball season makes the home stretch to the playoffs, leaves change and school starts. For many it’s a new start and a change of seasons. Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. Today I am excited to share that I am starting a new position that allows me to focus on doing just that.

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Direct Marketing Observations

AUGUST 31, 2011

I live in Florida and hard times are visible everywhere. I’ve seen businesses open with promise and flair only to close within a year with nary a sound and barely an announcement. This extends to the houses in my neighborhood, the families that occupied them, and the jobs that the people who lived in them once had. All Gone. Empty. It sucks. I know some of these families.

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Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

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Almost Savvy

AUGUST 16, 2011

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

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Waxing UnLyrical

AUGUST 31, 2011

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. 2. I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals.

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Jason Yormark

AUGUST 9, 2011

Along with the hyper growth of social media platforms over the past few. years, comes the army of awful marketers that spam, mislead and embellish their experience. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). That being said, I feel it is my duty to perform a Social Media Douchebag audit on myself to ensure I don’t unwillingly succumb to the dark side.

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Buzz Marketing for Technology

AUGUST 10, 2011

In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite similar to what we’ve found in a number of our own experiments: - About 80% of posts are neither positive nor negative. - Sentiment tools “accuracy&# of 70% to 80% is largely driven by their ability to correctly label neutral posts. - “In our tests when comparing with a human ana

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Dave Fleet

AUGUST 22, 2011

Tweet. Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. So, when I heard about Social Marketing to the Business Customer (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice.

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Mindjumpers

AUGUST 8, 2011

Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the content not being read, inspite of putting a lot of effort in it.

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Almost Savvy

AUGUST 11, 2011

UPDATE : LinkedIn changed the design of their social ads and posted a clarification to their policy. See below for the updated details. Oh, how I love LinkedIn! I often speak and write about LinkedIn , as well as provide a great deal of training to help others get the most out of the most powerful professional networking site online. As much as I also adore Twitter and Facebook, LinkedIn is still the one place to get started building your brand and career online.

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Waxing UnLyrical

AUGUST 4, 2011

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-

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Jason Yormark

AUGUST 2, 2011

On my flight back home last week I was sitting next to a woman who had her laptop out most of the flight. She was a Microsoftie no doubt, and I knew this as she was working on her yearly commitments. Commitment setting at Microsoft is a ridiculously long and tedious process that involves multiple pages of countless sections and sub-sections of big words talking about what you are going to do in the upcoming year.

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Adam Sherk

AUGUST 22, 2011

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay. That means that sites should take advantage of the opportunity to increase clickthroughs to those pages by optimizing their META description tags in a slightly different wa

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Dave Fleet

AUGUST 29, 2011

Tweet. I recently took on a new role within Edelman (it’s a good thing, don’t worry), and as a result have begun working with a new team – once again, spread across different offices. Last week, I made a trip down to our DC office to meet with several of them. You know what I did down there? I learned. I sat with each member of the team there and asked them what they did on a day-to-day basis; how they saw themselves within the team; what was going well and what wasn’t,

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Mindjumpers

AUGUST 4, 2011

Tweet We all post content on Facebook. Sometimes it’s well read, sometimes not, in spite of putting in our best effort and intentions. Well, apart from what we post, it is important to know when we post. In this blog post, I will attempt to highlight the different social media timing preferences and how they impact different businesses by looking at Buddy Media’s report on effective wall posts published earlier this year together with a recent infographic by Dan Zarrella at HubSpot.

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Direct Marketing Observations

AUGUST 2, 2011

I was asked the other day via a tweet what was my biggest challenge when managing social media. I shot back, “It’s the people not the platform”. I’ve been thinking about that ever since. Was it the right answer? You see, there are thousands of companies out there right now that are wanting to tap into all that makes social business sexy right now-Finding new customers, tightening the relationships with existing ones, discovering new channels of business oh and making money.

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Waxing UnLyrical

AUGUST 23, 2011

This post has been sitting in my dashboard for quite a while. Before I started writing it, though, it was just a lonely title, somewhat like a bemused shepherd who’s waylaid his sheep, and is wistfully whistling for them to gather (hey, nothing wrong with a shepherd whistling, is there?). You see, I just couldn’t find the right hook for it.

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Jason Yormark

AUGUST 12, 2011

My blog often stresses me out. As much as I enjoy writing and actually having a decent audience that actually reads what I write, it’s definitely become part of my regular routine. What was once just an occasional hobby has grown into more of a responsibility now that I have established a bit of an audience. I’m always looking to grow my readership through creating helpful, informative and entertaining content, marketing such content, and engaging with like minded readers.

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Atom Thought

AUGUST 6, 2011

At first we thought it was a joke! A buffalo listed on our classifieds portal- tradusAds.in. We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.). The results were even more surprising! The lister was genuine. He is a driver with MCD and had just sold his buffalo as well!

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Dave Fleet

AUGUST 10, 2011

Tweet. You may have noticed that things have been quieter than usual here recently. If you didn’t know, two weeks ago I got married and as I type this, I’m sitting on a plane on the way back from two blissful weeks spent completely offline on honeymoon in Italy. At the Colosseum in Rome. While many of our vacations focus on adventure and exploration, this time we made a conscious decision to set aside at least half of the vacation for relaxation as the last few months have been…

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Mindjumpers

AUGUST 24, 2011

Tweet. The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a great platform for these to connect with other users sitting across the world, but it’s also a useful community for brands to engage with their consumers.

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Firebelly

AUGUST 5, 2011

Apple iOS icons are a professional touch. Recently, HubSpot’s Website Grader began factoring mobile optimization in to its scores. After all, it’s about time for mobile platforms to be considered in the production of every website, as more people are owning smartphones. This doesn’t mean making a completely new version of the website built just for mobile.

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Mobile Apple Hubspot Applications 202

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Waxing UnLyrical

AUGUST 3, 2011

Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission , especially by people I’ve “met&# on Twitter or while out and about at a conference. I ran a Twtpoll on this, as well as a follow-up post , and for the most part, those who participated in the admittedly unscientific poll said that, as a practice, this sucks.

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Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. Simply put, and I’ve written about this at various points in the past, we’re all becoming social media generalists.

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Buzz Marketing for Technology

AUGUST 3, 2011

I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

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Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it?

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Jason Yormark

AUGUST 15, 2011

Boy it can be a challenge to consistently come up with compelling blog articles, and luckily today, I stumbled across a few real gems I just had to share. My true north is always trying to write things that I feel are helpful and not just blogging to blog. That being said you owe it to yourself to check out Lori Taylor’s latest blog post 15 Social Caffeine “Must Do’s” To Rock Your Facebook Fan Page.

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