May, 2011

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Why Share of Voice is a Useless PR Metric

Dave Fleet

This is a guest post by my Edelman colleague Rob Clark. Sometimes you say a word too many times in a row and the word slowly begins to lose meaning for yourself. It becomes foreign gibberish and you begin to wonder if you’re pronouncing this thing correctly or if it was ever really a word at all. Which is all to say that I’ve been giving a lot of thought lately to share of voice (SOV) and I may have passed the threshold where it ceases to hold meaning.

Metrics 353
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”.

Twitter 279
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3 Mistakes You’re Making Online

Almost Savvy

Oy, the internet. Must it be so complicated? Can’t we all just have fun online and not worry so much? While some people do take that approach, but I certainly wouldn’t recommend it. If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. OK, maybe you specifically aren’t doing these things, but many of our friends are. 1.

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How To Use Facebook For Marketing

Mindjumpers

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. In the following are some of the key points from the guide. Depending on what type of business or brand you are, there are several advantages by being present.

Facebook 274
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

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Best Tips for Getting Your Posts Shared on Facebook

yMarketingMatters

Small (and not so small) business owners often ask me: “Yasmin, WHAT do I post on Facebook, can you give me some ideas, where do I start?” I know, it’s so difficult to come up with great, original, rich, interesting, content (whew!) that will encourage your fans and friends to SHARE IT on Facebook, spreading.

Facebook 259

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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all. If your firm is too small then the paid media budget is meaningless and you’re really just maximizing your earned and owned media mostly.

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Facebook Friend Requests: Accept or Ignore?

Almost Savvy

Everybody uses Facebook differently. Just like all of social media, there is no one right way to use it. Still, I’m often asked how I use it. One of the common questions about Facebook concerns friend requests. How to choose which to accept and which to ignore? My own criteria may or may not be a fit for you, but here’s my best attempt in articulating my very unscientific process: I’m kind of picky.

Facebook 268
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A World Without Facebook [infographic]

Mindjumpers

Tweet The blog called SingleGrain already imagined how the world would look like without Google , but now the time has come to look at Facebook. In this relation they have compiled this infographic that looks into different Facebook stats: how much time do we spend on Facebook, which countries have the most users and so on. It is of course one of the many infographics looking at Facebook, but in my opinion it is always interesting to have the scope of Facebook illustrated visually.

Facebook 272
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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.

Resources 251
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Do you have a Facebook Username for your Business or Personal Profile Page?

yMarketingMatters

UPDATE TO THIS POST SEPTEMBER 16, 2011: HOT NEWS – You can get a Facebook Page Custom URL WITHOUT 25 Likes! Just follow the steps I outline below! Continue reading… I know this may seem basic, but it surprises me how many people who own a small business and are on Facebook don’t know.

URL 245
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Compete.com Doesn’t Compete

Dave Fleet

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. I need to ask: Why do people still use Compete.com? Case in point. Let’s take a look at my site – davefleet.com. I’m not going to lie — I’ve neglected this poor thing recently, so traffic numbers have dropped… but Compete makes it look as

Compete 314
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Twenty4Change: small acts making a big difference

Firebelly

It’s about the interaction of people, food, restaurants, conversation and small community organizations. It’s so easy to go out for a meal and overspend. I started thinking it would be fun to meet up with friends, have a fixed price meal and donate $20 to an organization. The idea evolved over almost 2 years into Twenty4Change. Here’s the gist of my rationale: • People go out to eat all the time.

Price 244
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There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I really don’t get it. I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! That’s 6 out of every 10 CMOs. All I can say is what are you reading and where are you hiding yourself? In my mind this is the reason why the CMO tenure is a tender 22 months because they aren’t able to find a way to deliver meaningful results.

ROI 238
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. You can follow Tehneyat on Twitter @tehneyat. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It costs, because you have hired good people who do good work that takes time, and it costs. It is an ignorant, but growing, assumption that social media is cheap.

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Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans. It was early in the 3rd quarter and the hero of this tale, yours truly, had just been called for a foul, and was protesting under his breath (because I didn’t want a technical.

Privacy 237
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The Unsung Heroes of Social Media

Adam Cohen

The business side of social media is evolving on a daily basis. People in roles all across businesses are scrambling to keep up with what customers are doing and how their behaviors and attitudes are evolving. In any industry, those who build experience as practitioners early on have a great opportunity to distinguish themselves among industry peers.

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Triberr: How I Increased My Reach To Over 300,000 (And Growing)

Jason Yormark

A few weeks ago I stumbled across a very interesting tool called Triberr. Simply. put, Triberr is a way for you to retweet other bloggers posts that you know and trust, and have them potentially do the same for you as well. You join and/or create “tribes” of those in your network that you feel comfortable associating with, and through those established connections, build a network of individuals that mutually share each other’s content.

FAQ 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Sitting Is Killing You. Yes, You.

Firebelly

We’ve all heard that sitting is going to kill us, yes? No? Oh, well let me terrify enlighten you. I’d tell you to sit down for this news, but well…you’ll see. Click to embiggen. Scared yet? *looks down at the chair I’ve been sitting in for…oh god I’m going to die*. I’m a fidgeter to begin with, but I’m also a reader and I have an unhealthy love for my dvr, so combined with work I can sit a lot during any given day.

Delicious 219
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Recommendations have nothing to do with loyalty!

Direct Marketing Observations

Just saying that out loud sounds crazy but check this out. So let’s get this straight. If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? I think so. It means so long as you keep rewarding the customer- they will be your customer for life.

Loyalty 207
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All About Social Media Monitoring Tools [infographic]

Mindjumpers

Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business.

Tools 247
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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. So it’s great news that this week the same membership has reported a 14% growth in revenues during the previous 12 months.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Start-ups making social media part of the business model

Akamai Marketing

Once upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you.

Banking 213
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Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Most of our clients fall under non-profit, education, energy, & cause based organizations. Most of these firms are not selling a product or service, they are selling an idea or wanting to build awareness and support for their directives or initiatives.

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Community: the simplest, concisest, most elegant definition

Firebelly

My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. 1. It happens around common interests. 2. It’s made of three types of people. - People that makes things happen. - People that know what’s happening. - People that wonder what happened. 3.

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How Much Is A ‘Like’ Worth?

Small Business Mavericks

Small business owners all over the world are ga-ga over Facebook, and particularly Facebook Likes. But what’s the big deal? Are they really worth that much? According to one marketer, if someone “Likes&# your Facebook page, then they are over 90% likely to never look at it again. But what if that number is exaggerated and it’s only 45%?

ROI 186
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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You Can Now Tag a Brand or Page in Facebook

Mindjumpers

Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. This is already know from the tagging of personal profiles. However, the new feature gives an additional “wow&# factor to the brands plus free advertising. It is a great opportunity for brands to gain more exposure on Facebook and to connect products and brands to real-life situations through the people who tag them.

Brands 247
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BlogWorld, Here I Come (And I Need Your Help)

Waxing UnLyrical

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. Evah! And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

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QR Codes 101

Social Media Marketing

The following is a guest post from Nick Jerome. QR codes, a.k.a. Q uick R esponse codes, are a useful way to encourage individuals to interact with a product or service. They can be used for a variety of engagement tactics including driving consumers to an ecommerce landing page, providing a coupon or giving in-depth product information. Marketing firm MGH conducted very helpful QR code user research in February 2011: As you can see, getting a coupon or accessing additional information are the t

URL 167
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Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team.

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Useless But Fun Twitter Tools

Firebelly

There are tons of incredibly useful Twitter tools out there, but those are for another post. There are some fun, incredibly useless Twitter tools on the internet, as well, and you can experience the ghost of Twitter’s past. MyFirstTweet – It all started when Mashable posted a listing of the first tweets of various famous tweeters. While viewing through and reading the musings of such thoughtful scribes as Bill Cosby, Mark Zuckerburg, and… well, Snooki, it’s kind of cool to see

Tools 197