September, 2019

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What Steps Should I Take When My Instagram Engagement Is Dropping?

SocMed Sean

SocMedSean - Social.Media.Sean. What Steps Should I Take When My Instagram Engagement Is Dropping? Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. It can be frustrating and confusing because you’ve resisted the temptation of shortcuts and spam but still end up on the losing end.

Instagram 210
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10 Ways You Can Tackle Customer Engagement on LinkedIn in Less Time

agora pulse

If handling engagement on your LinkedIn company pages makes you want to throw your hands up in defeat, you aren’t alone. No matter how many LinkedIn pages you manage , responding to comments, tracking follow-ups, and coordinating with your team can easily become disorganized and time-consuming. So what’s a busy social media manager to do? Check out 10 ways Agorapulse’s LinkedIn inbox can save you time and help you stay organized. 1.

LinkedIn 116
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Have Instagram Influencers Ruined Travel For An Entire Generation?

Forbes Social Media

Influencer does not necesserily mean influential. The word influencer has become one of the most toxic words on the internet. Audiences no longer resonate with with people who seemingly make a living from selling products to their followers, products they get for free and would likely not buy.

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience.

Examples 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Value of Coworking Spaces for Remote Workers

The Realtime Report

The Value of Coworking Spaces for Remote Workers. Do you have a remote job for your company that allows you to avoid strict schedules and long commutes? Are there too many distractions at home that get in the way of your tasks? If so, then it may be time to consider bringing your work to a coworking space in your area. With this setting, you can avoid both of these problems and enjoy the best that working remotely and in an office have to offer.

Energy 173
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5 Key Tips for Managing Criticism and Negative Comments Online

Social Media Today

As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.

Comments 167

More Trending

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. 1. More Focus on Multiple Placements & Automatic Buying.

Trends 146
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Executive Bylines: 5 Tips for Working with a Ghostwriter

Meltwater

As an executive, it's important to distribute more content across all channels. By sharing your thought leadership on LinkedIn and other social media, your company website/blog, or through bylines on… Read More >>>.

Tips 137
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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Are you seeing these red flags in your relationship with a social media influencer? It may be time to get some relationship help (or to say goodbye). Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works.

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5 Top Tips for Keeping Your Business Safe Online

The Realtime Report

5 Top Tips for Keeping Your Business Safe Online . Whether you’re a startup company or an established company, doing all that you can to keep your business safe is crucial. With web threats being a constant issue, it’s important that you understand the consequences of external attacks. To help keep your company protected, here are five top tips to take onboard.

Tips 156
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Tools to Help Personalize Your Marketing, and Increase Your Sales

Social Media Today

Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.

Tools 167
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How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. What do you do? If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. Thanks to an update to Ads Reporting, this is no longer required.

Metrics 165
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What You Should Put in Your Brand’s About-Bio Section

Ignite Social Media

If there’s anything in this world we’ve always known to be true, it’s that first impressions are everything. It holds up for job interviews, first dates, trying a new restaurant, and nowadays, a brand’s social media page. When a consumer visits your social media profile, they’re hoping to find out all the information they need to make their decision about your business or service.

Instagram 145
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Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong

Meltwater

Businesses are racing to transform their customer experience (CX), with 80% of organizations expecting to compete mainly based on CX this year. This approach is taking hold in direct response to evolving customer… Read More >>>.

Compete 123
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships.

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Four Public Relations Tips for Business

The Realtime Report

Four Public Relations Tips for Business. Are you an energy company that has seen a dip in customers as of late, or perhaps you’re a business in the midst of trying to grow your customer base and are having a hard time doing so? While there are many factors that contribute to customer growth and retention, a robust public relations team that is making use of offline and online marketing practices is an absolute must.

Tips 155
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Facebook Begins Hiding Total Like Counts on Facebook Posts in Australia

Social Media Today

After it was spotted in testing earlier this month, Facebook has now confirmed that it will begin a test of hiding total Like counts on posts, starting in Australia.

Facebook 168
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Last month on social: Spider-Man, blues, and dogs

Unmetric

Social media is always abuzz with something or the other and last month was no exception. August was a month of back to school blues, remorse over Spider-Man leaving the MCU and adorable images of doggos taking over our social feed. Never ones to let such talking points go buy, savvy brands jumped in with their banter and even went the extra mile to put their own spin on those trends.

Curation 110
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Use and Create Instagram AR Filters

Ignite Social Media

If you’ve been working in social media over the past few years, this will come as no surprise to you. Facebook-owned Instagram is “borrowing” yet another feature from Snapchat: the AR filter. Now anyone is able to create their own Instagram AR filter … for free and without needing any working knowledge of AR. Users need to download Spark AR Studio to get started.

Instagram 134
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How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>.

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How to Find the Right Instagram Influencers for Your Brand

agora pulse

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? And how can you transform those initial connections into real relationships? Let’s look at effective ways to connect with Instagram influencers and strategies for forging successful partnerships on social media.

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What Are Osha Training Requirements? A Complete Guide on What You Should Know

The Realtime Report

What Are Osha Training Requirements? A Complete Guide on What You Should Know. Every year, 4.6 million workplace injuries occur. That breaks down to 12,600 injuries per day and one injury every seven seconds. Workplace injuries aren’t always avoidable. However, business owners can see a significant reduction in the number of injuries that take place on their watch by making proper safety training a priority.

Training 131
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Looks to Get Ahead of User Concerns with Update on Location Settings

Social Media Today

With new Android and iOS updates providing prompts to users about apps using location data in the background, Facebook has published a new explainer to alleviate potential concerns.

Facebook 167
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YouTube Security Warning For 23 Million Creators As ‘Massive’ Hack Attack Confirmed

Forbes Social Media

Investigation confirms a "massive wave" of YouTube account takeovers as cybercriminals hit with a coordinated attack that bypassed 2FA protection. Here's what you need to know.

YouTube 111
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3 Things You Need to Know Before the Facebook Campaign Budget Optimization Migration

Ignite Social Media

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. For those not familiar with CBO, this setting, which is currently optional, automates campaign optimization by letting the system allocate more funds to top-performing ad sets to get you the most results possible.

Campaign 133
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What Does a Like-Less Instagram Mean For Influencer Marketing?

Meltwater

Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Get Verified on Instagram in 3 Simple Steps

Hootsuite

If you want to know how to get verified on Instagram, you’ve come to the right place. In this guide we’ll tell you how to apply for Instagram verification (that’s the easy part) and provide some tips to help you qualify (that’s the hard part). First, the easy part… Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Instagram 111
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Instagram Study 2019: What we learned analyzing 5.4 million posts

Quintly

Instagram has 1 billion monthly active users worldwide. It is the main communication channel for a lot of brands and influencers – they announce new products and partnerships on the platform and, at the same time, they have the chance to stay in touch with their audience. Private accounts, on the other hand, often use Instagram as their visual diary.

Instagram 111
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5 Keys to Building a Strong Brand Reputation in Search

Social Media Today

Brand reputation is a key element of an effective digital marketing approach - here are some key tips to help you manage your business' perception online.

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10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers.

Examples 107
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The Importance of Diversity in Your Brand & Social Channels

Ignite Social Media

“Diversity” and “Inclusion” are words thrown around pretty often in 2019. It wasn’t always seen as important for a brand to pay special attention to its content and ensure it was relatable to people of all walks of life. However, in today’s world, a makeup brand will run into instant backlash if they unveil a campaign on Instagram in which consumers are only seeing one shade of person represented.

Brands 132