Harp Interactive
MARCH 7, 2016
Hold the confetti. Just because you directed traffic to a landing page doesn’t mean visitors will convert into leads for your business. Follow these 10 landing page best practices to turn your website into.
Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
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Jon Loomer
MARCH 10, 2016
[NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were only available on mobile. I did not include this update because it was not among the most recent updates Facebook announced. But it’s a big one!]. Launched in June of 2015 , Facebook lead ads make the process of collecting an email address significantly easier.
Jenn's Trends
MARCH 16, 2016
Don’t you love when you find a blog post where the title seems to answer exactly the question you have, but then the author turns around and says “it depends”? Yes! Oh, good. You’re going to love this post!
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Waxing UnLyrical
MARCH 28, 2016
Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air. And I hope you get inspired with this week’s roundup. 1. 13 automation apps and tools to streamline your whole life.
Firebelly
MARCH 28, 2016
Spring has sprung and it’s time to clean up your social media channels! Use these four free tools to gauge how you’re doing and how you can improve. For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
Jon Loomer
MARCH 31, 2016
Is it possible to get “too much” Facebook ad engagement? I started asking that when ads that got great engagement received a high percentage of organic distribution. I know, the question sounds ridiculous. Especially since Facebook marketers are notorious for complaining about their lack of organic reach on posts that weren’t ads. But we never talk about organic distribution of ads.
Jenn's Trends
MARCH 9, 2016
For those of you who have kids or who have been around a child for more than 5 minutes, you know that kids bring forth a plethora of lessons. They teach us about ourselves. We learn what we’re good at and where we struggle. We learn new strengths and weaknesses. We learn to multi-task, live… The post 6 Things My 6-Month Old Taught Me About Social Media appeared first on Jenn's Trends.
Waxing UnLyrical
MARCH 25, 2016
Mac OS X 10.0 was released 15 years ago today. I didn’t know very much about Macs then. Scratch that – I didn’t know anything about Macs then! They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. These sleek, funky machines were imbued with the gift of producing visuals, graphics, and who knows what else, to which the rest of us mere mortals could never
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A beginner's guide to social media automation tools and getting automation right.
Firebelly
MARCH 21, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman. His book What Happens on Campus Stays on YouTube was nominated for the 2015 Pulitzer Prize. In addition to being a best-selling author, he’s a motivational speaker who’s been referred to as “the Tony Robbins of tech.” LetR
Direct Marketing Observations
MARCH 21, 2016
Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. I would go on to see SRV a few more times after that before he was taken from us too soon. My memories and stories of the times I’ve seen him and hundreds ( Yes hundreds, I sold concert T-shirts ) of other acts are solidly entrenched in a sense and duty that those stories are
Visually SM
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.
Jason Yormark
MARCH 14, 2016
This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes to paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be very daunting to figure out how to drive targeted traffic and leads, not to mention, expensive.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Navolutions
MARCH 9, 2016
Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” For a few brief searches, this ad replaced the map pack and Home Service Ads entirely, inviting searchers to literally call Google for a plumber instead of going through their search results: When you click through, a bare bones landing page presents you with a phone number, number to text, and not a lot else.
Waxing UnLyrical
MARCH 23, 2016
While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. No, that doesn’t mean I don’t like my friends or family. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. And what’s better than e-meeting new people from across the globe and learning from their experiences?
Firebelly
MARCH 14, 2016
In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert. He recently published Hug Your Haters: How to Embrace Complaints and Keep Your Customers , which is being touted as “the first modern book on customer service.” Let’s get to the questions!
SocMed Sean
MARCH 7, 2016
Light bulb moments are what I call those brief flashes of inspiration that occur when we find a unique solution to a problem or “wrap our brain” around a complex concept in a way that it’s applicable and meaningful to us. I enjoyed taking some time to talk with Silver Arrow Tech Talk host, Matt Trent, about those light bulb moments in marketing that bring ideas to life.
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Atom Thought
MARCH 3, 2016
Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are.
Jason Yormark
MARCH 14, 2016
This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive.
Jon Loomer
MARCH 24, 2016
The death of blogging. The death of SEO. The death of Facebook organic reach. And now, the death of Instagram for brands. First, let’s be incredibly clear: Any article title that declares the death of something (unless it’s the death of a someone), can’t be taken seriously. It’s an exaggeration. It’s click bait. And it’s intended to generate panic and discussion.
Waxing UnLyrical
MARCH 21, 2016
Very little is more inspiring than a strong, thoughtful lady leading her business to glory. And since we’re still in a month that celebrates women, this week’s roundup features posts from a few of my favorite women leaders in the PR field. Enjoy! 1. Morphing From PR Pro to Businessperson. Why: “At some point, business owners need to realize where their time is best spent and then delegate the rest,” says Heather Whaling as she explores her “transition from PR pro to
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Firebelly
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. These three tools make it easy! Canva. Of the three tools I’m sharing, Canva is the most robust. It provides a ton of pre-existing images and templates you can use. Or you can create your own. Available templates: • Facebook cover photos. • Facebook posts. • Facebook apps. • Facebook event covers. • Facebook ads. • Google+ posts. • Instagram posts. • Tumblr banner. •
Jenn's Trends
MARCH 21, 2016
You’ve probably heard by now that Instagram threw the planet into a tailspin with their recent announcement about adding an algorithm to their feed. Yes, I was one of those who first freaked out. I have subsequently gone through all 5 stages of grief.
Pam Moore
MARCH 23, 2016
I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” It is time marketers get real on the importance of customer experience.
Kikolani
MARCH 24, 2016
You want people to comment on your blog, to subscribe to your newsletter, and to connect with you. After all, it’s why you started a blog in the first place. But it can be downright maddening when you’re churning out high-quality content and people still aren’t interacting with it. . Your blog posts may not be the problem at all. The problem may instead lie in your blog’s personal touch, the personality your team brings to it.
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The Realtime Report
MARCH 20, 2016
Customer Service Mistakes In Web Design. Customer service is something that has evolved a lot in the Web 2.0 age, especially in terms of the channels customers are able to use to talk to people from a given company when they have a problem or complaint (or even to give positive feedback). Many consumers now extol the virtues of using social media platforms like Twitter to get customer service or make a complaint.
Waxing UnLyrical
MARCH 16, 2016
Guest Post by Cynthia Price. One Saturday afternoon recently my dining room table was filled with laptops, mobiles, pens, paper and a strong pot of coffee, along with an assortment of sandwiches and sweets. I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. Image courtesy Cynthia Price, used with permission.
Idaconcpts
MARCH 23, 2016
Starting a new business can be incredibly difficult and this is especially true in the dental and medical fields where the competition is so intense. Providing great care for your patients is not the only thing that matters when you are trying to build a successful dental or medical practice. You could be the greatest doctor or dentist in the world and your practice will still fail if the general public does not know you exist.
Janet Fouts
MARCH 15, 2016
Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Earned media is free, out of the goodness of […].
Unmetric
MARCH 22, 2016
What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this. Of course, this is hardly surprising, brands that built up loyal followings with guaranteed inclusion in newsfeeds are now facing the prospect of shelli
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