August, 2013

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Infographic: B2B content marketing trends

Sherrilynne Starkie

'Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles. Why Visual Content and Marketing Go Hand in Hand [Infographic].

B2B 370
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Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

'Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group.

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Trending Sources

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13 Amazing Facebook Stats [infographic]

Mindjumpers

'Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook.

Facebook 279
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[COMIC] The Complexity Of Social Media Communications

SocMed Sean

'Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch? As social channels promise to connect us more closely, do we run the risk that some of our friends/family might not be using our preferred channels?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

'There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? And if so, which social networks are most productive?

B2B 263
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The Power of Listening

Waxing UnLyrical

'It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening. Image: State Library Queensland via Flickr, CC 2.0. I suppose I’ve always been okay at this, but I used to feel the need to always interject my own opinions…even when not solicited…into the conversation.

Skills 251

More Trending

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Where were you when the power went out?

Dave Fleet

'Tweet. Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie. I remember exactly where I was ten years ago when this happened. I’ll always remember, as it’s a reminder to me of where I’ve been in life and how much things have changed since then.

Wikipedia 262
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Is Snapchat for brands?

Mindjumpers

'Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened. The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. In May 2013 the app was even the most downloaded non-game app on iOS globally.

Brands 264
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[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

'Big data…it’s all the rage. Why wouldn’t it be? It’s big. It offers promises of lots of data. Who wouldn’t want to know more about their customers, their employees and their operations? With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined.

Data 268
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When Did Becoming A Hero Become So Easy?

Jason Yormark

'It’s inevitable that over time, how we define certain things evolve. With so many people in this world, different viewpoints, and a growing number of channels with which to share them, it’s expected. But dammit…when did becoming a hero become so easy? I got pulled into the recent TNT show hosted by The Rock of course called The Hero. It was your standard reality show fare, less “reality” and more artificially created drama.

Film 192
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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7 Tips to Creating an All-Star Event

Waxing UnLyrical

'Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads. Whether it’s a 10-person meet-up or a 300-person conference, make sure you check off these items to get the best return on your investment. 1. What’s your Goal?

Eventful 230
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Good manners cost nothing

Sherrilynne Starkie

'It is said that good manners cost you nothing but ignorance will cost you everything. I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years. Of course I’ve not actually seen either of them in 30 years or so, but each found me on Facebook a couple of years ago, and we reconnected.

Cost 278
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Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. Images of Al-Assad at official meetings, visiting school kids and at a wounded person’s hospital bedside are clearly intended to humanize the president, as are the numerous images of Al-Assad’s wife in a photo op at a community group.

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4 Ways to Create Always-On Content

Mindjumpers

'In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. More and more, brands are understanding that in order for their messages to be heard, they need to focus on creating content that is appealing, relevant, and timely, and a lot of it!

Content 242
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Restaurants & Pubs Should Use Social Media

Atom Thought

'dotConverse (www.dotconverse.com), my social media agency, took up a project recently with Lemp Brewpub & Kitchen (An American brewery with sole licence given at Gurgaon in India). We took up the project when things were very low for Lemp (extremely negative word of mouth on social and review platforms) and there was no organized or.

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Introducing Studio 9!

Jason Yormark

'If there’s one thing I’ve learned throughout my professional life (and personal for that matter) is that the only constant is change. It’s a bit cliché, but couldn’t be more spot on. Once again, a big shift in my career is upon me. And that shift is the birth of Studio 9! My entire life I’ve had an entrepreneurial spirit. Even through my 9 to 5ers, I’ve always needed roles that allowed me to build…create…lead.

Microsoft 185
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Friday Funny: Vintage Social Networking

Waxing UnLyrical

'Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Infographic: Native advertising effectiveness

Sherrilynne Starkie

'Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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The Top Five Things You Really Aren’t Supposed to Share on Facebook

Socialized

'There’s plenty of advice out there on what not to share on Facebook. Usually this extends to things like memes, pictures of kids on the first day of school, cute cat pictures, what you had for lunch and so on. Does anyone believe that anyone’s life is as perfect and happy.

Meme 182
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Facebook Updates News Feed

Mindjumpers

'Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality.

Feed 230
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Where were you when the power went out?

Dave Fleet

Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie. I remember exactly where I was ten years ago when this happened. I’ll always remember, as it’s a reminder to me of where I’ve been in life and how much things have changed since then.

Wikipedia 150
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LinkedIn’s University Pages: Brilliant or Dumb?

Firebelly

'This is a guest post from Kacy Capobres , a writer, reporter and social media manager based in New York City. This past week, LinkedIn created quite a stir with the announcement of their new University Pages. Designed to attract college and career minded kids as young as 13-years-old, LinkedIn has high hopes their latest strategy can help students “at every critical milestone from campus to fulfilling, successful careers.”.

Flickr 174
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Monday Roundup: Standing Out

Waxing UnLyrical

'It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0. With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. Virtually anyone can easily create an online presence in a very short amount of time.

RFP 223
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Why can’t the news be about news?

Sherrilynne Starkie

'The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution. The regulator ruled that Sun News did not successfully demonstrate that it meets the necessary criteria for mandatory distribution, However, it’s now going to review the framework for news services in order that “Canadian news services should be given a pride of place within the multitude of news and information service

News 271
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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

'Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. I spoke at colleges. I taught MBA students and small business owners everything from Facebook marketing to email marketing.

Meeting 168
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Tips for B2B Social Media Engagement

The Social Media Incubator

'Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience. Think as a publisher and not a marketer.

B2B 149
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Josh S Peters

'This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it. Basically the announcement is that we are the first media agency to join BuzzFeed’s social storytelling program. The Horizon Media Social Media Strategy department has been working with BuzzFeed for a while already.Maybe this is a presumptuous, but I would like to think th

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This Week in Social Media – 8/7/2013

Social Media Marketing

'Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobi

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How to Apologize Like a Boss

Waxing UnLyrical

'Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. Image: Freshcollective via Google, CC 3.0. It takes an evolved person to admit when they are wrong.

How To 222
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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

'If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads.

Facebook 167
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Why I Killed 61% of My LinkedIn Friends

Ari Herzog

'Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do? If we’re only connected because of a shared interest or geography, is that enough of a reason to sever the weak link? Phil Gerbyshak appreciated my thoughts and wrote his own blog post in response evaluating 5 reasons to sever that link , including his belief that if you’ve never interacted with some

LinkedIn 167