Sherrilynne Starkie

JUNE 15, 2013

'I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. The focus was on web strategy and I left the conference full of ideas and insights. Fireworks Factory on Galiano Island. The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails.

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Waxing UnLyrical

JUNE 5, 2013

'Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me.

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Small Business Consultant Activities LinkedIn 277

yMarketingMatters

JUNE 4, 2013

'As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues.

Trends 277

Trends Smart Phone Marketing Mobile 277

SocMed Sean

JUNE 9, 2013

'No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. Most of you probably know that Google+ has been around for a couple of years now and is Google’s attempt to overcome the hideous social media experiments of Google Wave and Google Buzz.

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Google Syndication API HootSuite 273

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Social Media

Atom Thought

JUNE 15, 2013

'A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” Of course more choices lead to comparison. The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the.

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comScore Sites Trends Comparison 250

Mindjumpers

JUNE 12, 2013

'Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. This also means that they must rework traditional metrics to identify opportunities for growth. .

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Waxing UnLyrical

JUNE 28, 2013

'I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. I’m really sorry.

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CSR Survey Consultant Loyalty 258

Buzz Marketing for Technology

JUNE 5, 2013

'Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay

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Bazaarvoice Mobile How To Focus Group 230

SocMed Sean

JUNE 25, 2013

'While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. Enjoy the comic and, as always, comments are welcome Cheers! –Sean.

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The Social Media Incubator

JUNE 21, 2013

'Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media.

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Instagram Video Mobile Hashtag 219

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Social Media

Mindjumpers

JUNE 5, 2013

'Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+. With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network.

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Features How To Guidelines Price 240

Sherrilynne Starkie

JUNE 16, 2013

'A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics.

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Hashtag Facebook Tumblr Privacy 312

Waxing UnLyrical

JUNE 12, 2013

'Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed. Image: Roland Tanglao via Flickr, CC 2.0. Expectations are everything in customer service, and PR professionals play an important role in creating customer expectations.

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Film Metrics Flickr Loyalty 258

Firebelly

JUNE 3, 2013

'AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. When: June 5, 2013. Where: Hilton San Francisco Union Square. Each year MediaBistro hosts AllFacebook Expo which provides the world a deep look into Facebook innovations and issues impacting both social media and digital marketing.

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Conference Hotels Education Meeting 216

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Social Media

SocMed Sean

JUNE 8, 2013

'Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. If you haven’t read it already, be sure to check out @AmyLynnStewart’s great post about losing her phone, only to have a cabbie steal it and post photos on Google+.

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Social Media Instagram Mobile Social Networking 269

The Social Media Incubator

JUNE 28, 2013

'Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date. Here are a few things you can do to make sure you stay connected. 1. Look Real.

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Webbiquity SMM

JUNE 11, 2013

'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional sea

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Sherrilynne Starkie

JUNE 29, 2013

'Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. However, I am largely unconcerned. I have had a Reader account for several years now, but hadn’t really ever used it. I did, at one time, make use of an RSS reader called BlogBridge. I liked that it had the ability to search through feeds to find specific content.

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Features Google Reader Facebook Flipboard 271

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Social Media

Waxing UnLyrical

JUNE 3, 2013

'Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy! 1. How To Be A Better Facebook Community Manager. Why: Shelly Kramer details what goes into successful daily Facebook management. 2.

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Communities Community building Consultant Social Media Management 249

Firebelly

JUNE 26, 2013

'There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed. While very similar to Twitter’s Vine, which has been around since January, Instagram’s video already seems to be more popular and appreciated by Millennials. Millennials are 2.5 times more likely to adopt new technology and it is becoming more apparent the best way to reach Millennials is through social media.

Instagram 204

Instagram Video Feed Feedly 204

Idaconcpts

JUNE 3, 2013

'The Bill & Melinda Gates Foundation (B&MGF or the Gates Foundation) aims, globally, to enhance healthcare and reduce extreme poverty, and in America, to expand educational opportunities and access to information technology. Given that it is the largest transparently operated private foundation in the world, the views of their founders in education have tremendous repercussion within that field.

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Startup Education Project Collaboration 179

Kikolani

JUNE 28, 2013

'July 1st is just about here, so if you haven’t already, now is the time to choose your alternative RSS reader of choice to replace Google Reader. Since I last wrote about Google Reader alternatives, more services have sprung up to fill the voie. The following are the current available web-based RSS readers you have to choose from and some quick facts about each.

Google Reader 167

Google Reader Google Curata Netvibes 167

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Social Media

Convince & Convert

JUNE 25, 2013

'Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. When you’re in a public place, you don’t have to look far to find someone pre-occupied with a smartphone. This very same occurrence that you see on a day-to-day basis also happens at home, with tablets.

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Mobile Retail Marketing Smart Phone 167

Social Media Marketing

JUNE 6, 2013

'Not sure if you caught the news today that the very talented and successful Gary Vaynerchuk has chosen an employee to follow him around and document what he says. It''s definitely not a suggestion you''re likely to see from everyone. Or anyone from that matter. Gary has always been a disruptor. He has a great knack for knowing what makes people tick, how to talk with them, what''s coming next and how to position businesses to take advantage of that.

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Tumblr Flickr Authentication List 167

Waxing UnLyrical

JUNE 21, 2013

'When I first started writing this post, I was going to call it “How I Use Twitter.” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

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Twitter How To HootSuite Curation 246

Firebelly

JUNE 18, 2013

'It will officially be summer this Friday, June 21, and for me summer is about getting healthy. Usually, I try to start my healthy eating and routine exercise right after school is out in May, but alas, the middle of June seems to sneak up on me pretty quickly. For those who are in the same boat and need a little extra help starting their summer fitness routine (before summer is officially over) here are some social networks that offer an extra push, no matter what your workout style.

Social Networking 164

Social Networking Badge Exercises Groups 164

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Social Media

Janet Fouts

JUNE 30, 2013

'Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. I also absolutely love Haiku Deck for creating visually stunning presentations quickly and easily on my ipad.

Twitter 161

Twitter iPad Social Media Tips 161

Kikolani

JUNE 15, 2013

'One question that I am often asked is how do I get published on so many of the top blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal, ProBlogger, and others. So I decided to put together a little guide to guest blogging. This free 8,000+ word guide will take you through the guest blogging process and show you how to do the following.

Journal 167

Journal RSS Engineering Blogger 167

Convince & Convert

JUNE 17, 2013

'Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you can effectively market to them. A useful customer profile (aka a persona ) is akin to a comprehensive how-to guide on reaching your ideal customers.

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How To Sample Samples Template 167

Social Media Marketing

JUNE 4, 2013

'#GameofCones is coming. And our prediction is that it''s going to be huge. Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. But the latest iteration is pure genius on the part of HBO and Foursquare.

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Foursquare Badge Meme Hashtag 167

Waxing UnLyrical

JUNE 26, 2013

'Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. Yet, numbers are what help you to understand the impact of different tactics. Image: Rich Bowen via Flickr, CC 2.0. While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders.

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Metrics Analysis Compete Groups 243